Social Media Engagement Solutions

1. AlterianSocial Media Engagement Solutions

2. Consumers no longer trust advertising and traditional corporate channels.

3. People are talking and listening to each other about your brand.

4. Perhaps its time you started listening too?

5. Alterian Customer Engagement Life Cycle

6. Alterian Customer Engagement Framework

7. How can we help? Quantify the social impact of sponsorship Monitoring Extend and expand the impact of planned campaigns Engagement

8. Social Media Engagement Issues How can we sift through mountains of data from Social Media channels? Where’s the ROI? It’s impossible to “manage” Social Media – so how can we LEVERAGE these channels? ? How can we engage effectively with social communities?

9. Quantify Social Impact We start by harvesting conversations, relevant conversations, from across the social web (Facebook, MySpace, Twitter, YouTube, Flickr, Blogs, Associations, etc.)

10. Quantify Social Impact We then combine the social findings with other relevant data into a single, integrated view.

11. Current Uses of SMM in the Market Trends 2010: Listening Platforms, Forrester Research, Inc., September 9, 2010

12. Social Media and your brand You could look at the world of social media as a game of snakes and ladders. One bad decision can send you sliding down a slippery slope, but to climb to the top takes dedication.

13. Extend & Expand Engagement Enable the ability to easily and rapidly deploy content to all relevant social channels and communities where you want to be. Ensure your campaigns are measurable and accountable — keep track of all your social media activity.

14. Extend & Expand Engagement bobbyD1Checking out Starburst’s Summer Concert schedule at Six Flags less than 10 seconds ago via the web SittinnPrettyyI can’t wait! The line up totally rocks. less than 5 seconds ago via the web Listen to and engage with your most loyal customers, no matter where you first came in contact with them. Respond to them with personal, high value offers.

15. Extend & Expand Engagement frankD46Checking on my reservation for Saturday evening at 6:30 for a party of 5 under Richardson. less than 10 seconds ago via the web Morton’ssteakhouseHi Mr. Richardson. We have your reservation set. See you at 6:30 on Saturday. less than 5 seconds ago via the web Morton’ssteakhouseEnjoy a desert on us! Click here for direct link to coupon. http://www.mortons/free desert.com/ less than 5 seconds ago via the web By responding socially and participating in communities, it makes it easier for people to share statuses and promote to their networks — highlighting the viral phenomenon of social media.

16. Alterian Social Media Engagement Solutions Social Media Monitoring Easily capture and analyze Social Media data to monitor your brand, identify key influencers and generate sales leads Integrate all your relevant data sources, including syndicated, back office, response and web behavior data to increase insights SOCIAL MEDIA ENGAGEMENT SOLUTIONS Listening & Reporting Marketing Analytics Market Research Content Publishing One-to-One Conversations Global Services Social Media Research Combine Social Media data with traditional market research rigor and techniques to identify valuable insights and drive strategy Social Media Engagement Rapidly deploy approved content to all relevant social channels Engage with your customers, and respond to them with personal, high value offers Support, Professional and Managed Services Leverage experience from global deployments

17. Alterian: Focused on Customer Engagement Software for Marketers by Marketers Engaging the Individual Across Multiple Channels Analytically-Driven Throughout Best Practice Consultancy and Support Global Partner Ecosystem Software as a Service or On-Premise Deployment More than 1,500 marketing organizations across 26 countries rely on Alterian solutions every day.

18. The SM2 Technology Components Collect AlterianSM2 indexes the entire social media universe, across the globe and across all platforms. Store AlterianSM2 Social Media WarehouseSM, created in 2007, contains over 9 billion social media mentions, blogs, tweets, posts, images and conversations. Understand An incredibly powerful and intuitive tool, the AlterianSM2 User Interface enables clients to visualize, analyze, communicate and share findings. Turn content into actionable insight. Over 10 Billion Conversations

19. Customer Quotes “ “ Without the social insights Alterian was able to provide we would not have been able to optimize our media spend. - Media Planner - F500 ” Across all our lines and all our departments we have one top vendor… Alterian. - CMO ” “ ” In one swoop Alterian increased our ability to demonstrate results and reduced our delivery costs. - MD Creative Agency “ Alterian responded to our needs with a speed and quality no other vendor could match. - Loyalty Manager ” “ Before Alterian it would take 3 bodies and 3 days to respond to clients. Today sales can do it in 3 minutes. - Data Service Provider ” “ Reach and awareness are critical for us. Alterian helped us understand and then leverage integrated digital channels to extend and expand our brand engagement. - Licensed Goods Brand Manager ”

20. THANK YOU Web : www.alterian.com Web NL : www.alterian.nl Email : info@alterian.eu Phone : +31 (0) 356 257 890