Alterian’s 6th Annual Survey Results Webinar offered insights into how technology should be empowering Marketers to help them have a productive day, including: •How many different marketing applications are utilized for a campaign and which ones are used the most frequently? •What is the hardest or most difficult part of running a campaign? •How central is the website in the overall marketing mix? •How much are marketers spending on online and offline direct marketing? With the Marketer's Day becoming more and more complicated as channels are proliferating, creating and managing multi-channel campaigns has never been more challenging. Alterian believes it is imperative that the right technology is used throughout the Marketer’s Day to empower the marketer with better insights of the customer, making it easier to engage and to demonstrate results.

1. 6th Annual Survey Review The Marketer’s Day January 22, 2009

4. Analysis of Respondents 1,545 Surveyed

9. Marketing is Becoming Two Way Experience Engage Conversation Value Listen Collaborate Relationship Two Way (2.0 Way) Relationship LAUNCH CAMPAIGNS EMAIL BLASTS LEAD CAPTURE DM – CARPET BOMBING PUSH MARKETING GUERILLA MARKETING TARGET One Way Battle Transforms into

13. Type of Marketing Applications Used

16. Marketing Operational Spend Marketing Communications Spend Main Allocation of Marketing Budget

17. Applying Integrated Technology Releases a Marketing Dividend Save/free-up money Marketing Effectiveness

18. Marketing Effectiveness Applying Integrated Technology Releases a Marketing Dividend Save/free-up money Reduce costs Free-up people Marketing Dividend Marketing Efficiency

20. The Most Difficult Part of Running a Campaign

23. It Should be Website Centric Importance of Website in Overall Marketing Mix (By Segment)

26. It’s Becoming Focused on Engagement The Engagement Cycle “ As marketing leaders embark on the engagement journey they will discover old habits are hard to break” Suresh Vittal, Principal Analyst, Forrester Research