This slideshow presents a thumbnail of how University Readers can help any small, medium or large publisher deliver customized digital or print content for higher education or professional development audiences
1. LinkedIn – SlideShare Publisher Partnership with University Readers, Inc. Sell more content, increase your revenues, and gain market share. “ University Readers is a partner in the true sense of the term. Working together we came up with new and better ways to help customers select content for the classroom. I am grateful for their creativity, responsiveness, and commitment to our product line.” ~ Stephen Mompers Director, Darden Business Publishing University of Virginia Mike Simpson | Director of Business Development | 415.647.3632 | [email_address] 3970 Sorrento Valley Blvd., Suite 500 | San Diego, CA 92121 | 800.200.3908 | 858.552.1120 | www.universityreaders.com | www.cognella.com
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4. 2. Your content is placed into our library 1. You send us digital files Send digital files of your books, journals, and other content in specific disciplines. We split them up into individual readings; chapters, articles, and so on—for use in custom publishing. Your content is organized by topic and discipline. You get a special portal with your brand on it, space for details about the readings, and links directly to your own website. Mike Simpson | Director of Business Development | 415.647.3632 | [email_address] 3970 Sorrento Valley Blvd., Suite 500 | San Diego, CA 92121 | 800.200.3908 | 858.552.1120 | www.universityreaders.com | www.cognella.com
5. We have a national reach to thousands of professors in every discipline anduse a variety of marketing and sales tactics to drive professors to our website. 3. We market your content Mike Simpson | Director of Business Development | 415.647.3632 | [email_address] 3970 Sorrento Valley Blvd., Suite 500 | San Diego, CA 92121 | 800.200.3908 | 858.552.1120 | www.universityreaders.com | www.cognella.com
6. 4. Professors browse and adopt your content The library makes it easy for professors to find, preview, select, and organize readings for their custom anthologies. Mike Simpson | Director of Business Development | 415.647.3632 | [email_address] 3970 Sorrento Valley Blvd., Suite 500 | San Diego, CA 92121 | 800.200.3908 | 858.552.1120 | www.universityreaders.com | www.cognella.com
7. Our highly skilled, client-oriented production staff assembles all the readings, adds a cover and binding, and lists the custom project online for student purchase — in as little as two weeks. 5. We produce custom anthologies Custom anthologies are listed online for cost savings and student convenience. We ship directly to the students’ doorsteps. 6. Students purchase online Mike Simpson | Director of Business Development | 415.647.3632 | [email_address] 3970 Sorrento Valley Blvd., Suite 500 | San Diego, CA 92121 | 800.200.3908 | 858.552.1120 | www.universityreaders.com | www.cognella.com
8. 7. We send you quarterly reports and payments We produce quarterly reports on royalties earned for every single instance of every single reading used from your material — no returns, no arcane schedule of discounts. Mike Simpson | Director of Business Development | 415.647.3632 | [email_address] 3970 Sorrento Valley Blvd., Suite 500 | San Diego, CA 92121 | 800.200.3908 | 858.552.1120 | www.universityreaders.com | www.cognella.com This model is based on reasonable assumptions about the number of readings selected for use. Projected royalties from 500 works over 5 years = $84,375 Let’s work out some financial projections based on the number of titles you provide.
9. Current Partners – and growing! Business and Management has over 10,000 Readings. Behavioral and Social Sciences has over 800 Readings. Humanities and Fine Arts has over 2,800 Readings. Professions & Careers has over 400 Readings. Mike Simpson | Director of Business Development | 415.647.3632 | [email_address] 3970 Sorrento Valley Blvd., Suite 500 | San Diego, CA 92121 | 800.200.3908 | 858.552.1120 | www.universityreaders.com | www.cognella.com
10. Bassim Hamadeh Founder and CEO [email_address] 800-200-3908 x515 For More Information Mike Simpson Director of Business Development [email_address] 415-647-3632 Christopher Foster VP Marketing/Sales cfoster@universityreaders.com 800-200-3908 x532 Mike Simpson | Director of Business Development | 415.647.3632 | [email_address] 3970 Sorrento Valley Blvd., Suite 500 | San Diego, CA 92121 | 800.200.3908 | 858.552.1120 | www.universityreaders.com | www.cognella.com
![LinkedIn – SlideShare Publisher Partnership with University Readers, Inc. Sell more content, increase your revenues, and gain market share. “ University Readers is a partner in the true sense of the term. Working together we came up with new and better ways to help customers select content for the classroom. I am grateful for their creativity, responsiveness, and commitment to our product line.” ~ Stephen Mompers Director, Darden Business Publishing University of Virginia Mike Simpson | Director of Business Development | 415.647.3632 | [email_address] 3970 Sorrento Valley Blvd., Suite 500 | San Diego, CA 92121 | 800.200.3908 | 858.552.1120 | www.universityreaders.com | www.cognella.com](https://image.slidesharecdn.com/universityreaderscustompublishingsolutions12621204252716phpapp02-12650382735068-phpapp01/85/Universityreaderscustompublishingsolutions-12621204252716-Phpapp02-1-320.jpg)
![We make it easy for thousands of professors to choose your content. ,[object Object],[object Object],[object Object],[object Object],Mike Simpson | Director of Business Development | 415.647.3632 | [email_address] 3970 Sorrento Valley Blvd., Suite 500 | San Diego, CA 92121 | 800.200.3908 | 858.552.1120 | www.universityreaders.com | www.cognella.com](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)