Book Marketing Has Never Been So Easy! When first starting out self-publishing, it can be very confusing and expensive to promote your book. Featuring step by step instructions, templates and examples so that you can quickly and easily promote your book and maximize your sales, this book can be used by new and experienced authors alike. All promotion methods covered are either free or very affordable.

2. THE SELF PUBLISHERS GUIDE
TO BOOK MARKETING
STEP BY STEP GUIDE FOR FICTION AND
NON -FICTION AUTHORS
JAMIE CAWLEY

3. Copyright
Jamie Cawley
The Self Publishers Guide to Book Marketing
Step by step guide for fiction and non-fiction
authors
© 2012, Jamie Cawley
Alotta.Info
ALL RIGHTS RESERVED. This book contains
material protected under International and Federal
Copyright Laws and Treaties. Any unauthorized
reprint or use of this material is prohibited. No
part of this book may be reproduced or
transmitted in any form or by any means,
electronic or mechanical, including photocopying,
recording, or by any information storage and
retrieval system with express written permission
from the author / publisher.
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4. Contents
Introduction
Getting Started
1.1 Why Are You Publishing?
1.2 Who Will Read Your Book?
1.3 How Will You Sell Your Book?
1.4 Essential Author Details
1.5 Creating a Book Cover
1.6 Writing a Book Description
1.7 Choosing Your Genre
1.8 Choosing Your Keywords
Checklist - Getting Started
Pre-Release Promotion
2.1 Writing Book Promo Text
2.2 Creating a Landing Page
2.3 Writing a Basic Press Release
2.4 Distributing a Press Release
2.5 Creating Social Media Buzz
Checklist - Pre-Release Promo
Publishing Tips
3.1 Kindle and KDP Select
3.2 Publishing Tips
3.3 Author Central
3.4 Pricing Tips
3.5 Pros of eBook with Paperback
Promote Your Published Book
4.1 Goodreads
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5. 4.2 Shelfari
4.3 Book Giveaways
4.4 Updating the Landing Page
4.5 New Press Release
4.6 Contacting Book Reviewers
4.7 Approaching Book Bloggers
4.8 Creating a Book PDF Promo
4.9 Creating a Banner
4.10 Creating a Video Trailer
4.11 Donating Books
Checklist - Published Book Promo
Revisions
5.1 Handling Reviews
5.2 Revising Your Book
Moving Forward
Recommended Resources
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6. Introduction
This book is for self-published authors that want
to boost their sales and reputations.
When first starting out self-publishing, it can be
very confusing and expensive to promote your
book.
This guide will provide you with step by step
instructions, templates and live examples so that
you can quickly and easily apply these techniques
to your own work.
As a non-fiction author that started out writing
how to guides, my personal philosophy is 'why
use 1,000 words when 50 will do?'
I am a strong advocate of using quick reference
sheets, flowcharts and real life examples to
quickly get information across and show how the
theory relates to reality.
Time is precious and finding ways to gain the
most information you can in the fastest way
possible is vital so that you can focus on writing
more books.
So without further ado let's get started!
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7. Getting Started
Roughly one month before publishing start
putting together some basics that can be used to
decide how you will publish and get ready to pre-
promote your book.
In this section we will cover:
- Why are you publishing?
- Who will read your book?
- How will you sell your book?
- Essential author details
- Creating a book cover
- Writing a book description
- Choosing your genre
- Choosing your keywords
Keep in mind differences in promotion priority
between fiction and non-fiction such as:
Readers of fiction are more likely to browse
through books. As a result, the book cover and
title are the two most important factors to focus
on.
Non-fiction readers are more likely to use a search
tool to find a book. This means that the use of
keywords in the title, description and tags has
great impact on getting your book found.
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8. 1.1 Why Are You Publishing?
One of the most common questions you ask
yourself is why are you writing? The answers
vary dramatically, however when it comes to the
question why are you publishing? The answer is
far easier.
The primary motivations for publishing are to:
- Share knowledge
- Entertain
- Become known as a giant in your industry
- Earn money from your writing
- Any combination of the above
Your primary motivation influences how and
where you should publish, how you will promote
your work, and also what pricing point to set for
your book.
The highest percentage of book royalties comes
from e-publishing on Kindle, PDF or other
electronic mediums.
If your priority is to build your brand or
reputation then publishing in both paperback and
digital formats will give you the broadest
coverage.
Alternately, if your goal is to have as many people
as possible read and learn from your work you
can publish across paperback, audio, Kindle, PDF
and other electronic mediums.
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9. Check out the Publishing section of this book for
recommendations on which methods will be best
suited for you.
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10. 1.2 Who Will Read Your Book?
Knowing basic information about your readers is
key to successfully promoting your book.
The most important information for you to
research is:
- What age range are your readers?
- What gender are your readers?
- Where are your readers located?
- What websites, social media and offline media
do they use?
- What keywords or phrases are your readers
looking for?
You can quickly and easily get this information
by identifying any popular website that you know
your target readers frequent.
You can then use the free sites below to gather
what you need.
Quantcast
www.quantcast.com
Quantcast is an excellent source to find the age
range, gender and other topics that your audience
is interested in.
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11. Google Trends
trends.google.com
Google Trends shows you where readers are
located and other websites they visit.
Alexa
www.alexa.com
Alexa is an excellent site to use to see what
keywords and phrases your readers search for.
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