1. Systematic Inventive Thinking®

2. “The difficult thing is that people believe that creativity is a personality trait of
the best people in the company, but if you apply the right methods, like SIT, you
generate many, many useful ideas. Today [6 years later] the company is still
rolling out many of the 149 usable ideas generated”.
Henk Speijer,
Marketing Intelligence, Philips Consumer Electronics

3. The SIT Method

4. Systematic Inventive Thinking®
A highly disciplined “inside the box” approach to idea
generation.
Five elements make up our method, which we call the ”SIT
Innovation Map”:
1. Thinking Tools
2. Principles
3. Facilitation
4. Project Management
5. Organization Innovation
Each element supports the others, so that when they are all
working together, they pull your organization smoothly in
the right direction.
Our expertise in integrating them is what makes the method
so effective in supporting you in your journey to becoming a
truly innovative organization.

5. Systematic Inventive Thinking®
1. Thinking Tools
Your first encounter will be SIT’s five unique Thinking Tools, i.e. structured thinking procedures.
These tools are the core of the SIT method, and were developed through rigorous research, studying
thousands of patents and inventive solutions. Our practical innovation tool box enables you to follow
successful thinking patterns that lead to inventive ideas. You’ll acquire hands-on tools that can be used
independently and sustainably.
The elimination of core components rather than an addition of new
Subtraction systems and functions - “The Path of Most Resistance”.
The assignment of new tasks to an existing resource (i.e. any element
Task Unification of the product or its vicinity within the manufacturer’s control).
Introducing a slightly modified copy of an existing object into the
Multiplication current system
The division of a product and/or its components and rearranging
Division them in time or space, thus adding degrees of freedom.
The creation/removal of symmetries or dependencies between
Attribute Dependency existing product and environmental variables (e.g. colour changes
with temperature, etc.).

6. Systematic Inventive Thinking®
2. Principles
Since the tools can only work if used properly, the SIT Principles are designed to guide you to apply the
tools effectively. The principles help overcome cognitive barriers and mental blocks that undermine
creative processes. Applying the tools and principles proactively, help companies break their fixed
thinking about their business and lead to innovative, yet practical, ideas.
“Qualitative Change” “Constraints Enhance Creativity”
“Function Follows Form” “Closed World”
“Path of Most Resistance” “Near, Far, Sweet”
“Cognitive Fixedness” “Virtual Product”
“Limit Rather Than Dilute” “Bi-polarity”

7. Systematic Inventive Thinking®
3. Facilitation
While the SIT tools and principles can be applied by any one, companies truly capitalize on their impact
when they’re applied in a team setting. Your next stop on the SIT journey is at Facilitation Skills, where
we have devised, borrowed and honed a range of skills that assist you in dealing with various situations
and resistances that you may encounter while innovating as a team. These techniques help facilitators
make the process truly interactive (and fun!), and ensure that groups manage to work together in a
focused, and therefore more effective, manner.

8. Systematic Inventive Thinking®
4. Project Management
Coming up with new ideas is definitely the more exciting aspect of innovation, and brings with it a lot of
enthusiasm and motivation. Yet often these feelings wear off gradually once routine processes of
implementation kick in. In order to ensure that ideas are not only generated but actually implemented,
next SIT introduces you to its methods for Project Management, to make sure you don’t go off track
when things tend to tone down. These include a collection of processes and techniques that lead
desirable ideas on an accountable and structured track until they reach fruition.

9. Systematic Inventive Thinking®
5. Organizational Innovation
Innovation projects are important, but as everyone knows, no single innovation can deliver lasting
advantages. In order to grow organically a company must encourage innovation and creative thinking
systematically and continually. SIT combines its method and its years of global experience to help you
structure your organization's innovation process. This is enables through 3 main innovation pillars:
Results Skills Structures
Create growth, profitability and Empower your employees to Making innovation an integrated
leadership by: identify and create opportunities part of the organizational DNA
for innovation and to be
1. Developing a pipeline of new
innovative on demand by Plug into current structures and
products and services
providing a proven innovation initiatives
2. Developing solutions in areas tool set and the support for using
of productivity and process innovation to achieve results. Plan mechanisms for creating a
improvement whilst leveraging
culture of innovation
existing assets/resources.
3. Redesigning business models Set measurements and adapt the
framework on an ongoing basis

10. SIT – The Company

11. About the company
SIT is a privately owned innovation
company, established in 1996,
headquartered in Tel Aviv with offices and
affiliates on five continents.
60 innovation experts - including
facilitators, consultants, moderators, and
project managers – worldwide.
Diverse professional backgrounds,
including marketing, advertising,
engineering, ergonomics, psychology,
education, alternative energy, computer
programming, medicine, IT, and
organizational development.
Sharing a passion for innovation, and
helping organizations and the people who
work for them become more creative.

12. Our Promise
SIT helps companies achieve their goals by making innovation a self-
sustaining part of their organization.
We provide companies that want to think and act innovatively with
the HOW.
The HOW is our unique Systematic Inventive Thinking® (SIT)
methodology as expressed in our 3-Pillar Model.

13. Where is SIT Best in Class ?
Since 1996 Systematic Inventive Thinking® has been used by over 850 companies in more
than 60 countries

14. Individual
Team
Organization
Strategy
Operations
Human Resources
R&D
NPD
You Don’t Do Innovation,
You Innovate In What You Do
Procurement & Logistics
Marketing & Sales
Customer Service

15. SIT Applications
Strategy Development
New Product Pipeline Development
Creative Problem Solving
Marketing Communication Strategy Development
Productivity & Cost Cutting
Sustainability
Social Business Innovation
Innovation Training

16. Thank You !
For more information please contact:
Alonh@sitsite.com
972-54-9808522
972-3-6070497