Empfohlen
Weitere ähnliche Inhalte
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Empfohlen
Empfohlen (20)
Allyson fiteny new_media_plan_burton
- 1. BURTON SNOWBOARDS N E W M E D I A P L A N A L L Y S O N F I T E N Y
- 2. BACKGROUND AND STRENGTHS Jack Burton Carpenter, 1977 Built worlds first snowboard factory Largest snowboard brand in the world Sells sub-brands for specific product niches Anon, RED, Analog and Gravis In 2008 snowboard equipment industry reached $487 million Burton with 40-70% of sales depending on category
- 3. OPPORTUNITIES Large market share Recognizable brand name Abundance of products besides snowboarding Supports good causes for community
- 4. TARGET MARKET & BUDGET Target market is male and female ages 13-25 Budget of $40,000
- 5. THE BIG IDEA Accentuate all the products besides snowboarding that burton has to offer From luggage and backpacks to snow gear and everyday clothing Products designed to fit the relaxed and sometimes extreme lifestyle
- 6. SOCIAL MEDIA Better optimize the Facebook page Post better content, more frequently Connect with audience through contests Create a Vine Great for snowboarding clips Everyday outdoor adventures
- 7. STUMBLEUPON Users select interests Pages automatically come to user with content they want Ability to post ads for “Stumblers” who have matching interests
- 8. BLOGGING It is essential to create a blog Topics can range from traveling to school discussions with the range of products A good way to connect with loyal customers Gives users ideas of where they can use products Drives sales!
- 9. MOBILE APPLICATION Provide instant access to products Ability to send push notifications to user Easily visible to remind customers of company and products
- 10. CONCLUSION Expand sites already created Better optimize content for non-snowboarding products Connect with users through blogs, contests and image applications
Hinweis der Redaktion
- Jack Burton holds an event to promote good will among employees and friends of the company called the Fall Bash.Has worked through controversies with bad imaging on snowboards and produced a new line in 2012 called Mr. Nice GuySponsors the creation of organic terrain parksIn 2005 created the Chill Program to help teach inner city children how to snowboard
- Target market because of the age of most snowboarders and people who are becoming more independent to make their own decisions toward purchasingBudget because of the high market share they contain and the ability to spend more on advertising and producing a better digital market campaignI plan to take 4 full weeks of work to perfect the strategy and to execute