Marketing Plan - Social Media. The Sparks Foundation
Inbound marketing: SEO+Blog+Social Media
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Inbound Marketing: SEO + Blog + Social Media
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Inbound Marketing
BLOG SEO SOCIALMEDIA
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Outbound Marketing
•Telemarketing
•Trade Shows
•Direct Mail
•Print ads
•TV/Radio ads
Rethinking Marketing
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Inbound Marketing
•Telemarketing
•Trade Shows
•Direct Mail
•Print ads
•TV/Radio ads
Rethinking Marketing
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What Regulate Success?
BLOG/
CONTENT
SOCIAL
MEDIA
SEO
•Inbound links
•Fans (Subscriber)
•Fans (friends)
•Content
•Content
•Inbound Links
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Exponential Effects
BLOG
SEO
•More Traffic
•More Links
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Exponential Effects
BLOG
SEO
•More Traffic
•More Links
Social Media
•Even More Traffic
•Even More Links
•More Content
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Exponential Effects
BLOG
SEO
•More Traffic
•More Links
Social Media
•Even More Traffic
•Even More Links
•More Content
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What to Publish?
• Blog
• Podcast
• Videos
• Photos
• Presentations
• eBooks
• News Release
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What to Publish?
• Blog
• Podcast
• Videos
• Photos
• Presentations
• eBooks
• News Release
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What to Publish?
• Blog
• Podcast
• Videos
• Photos
• Presentations
• eBooks
• News Release
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What to Publish?
• Blog
• Podcast
• Videos
• Photos
• Presentations
• eBooks
• News Release
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Exponential Effects
BLOG
SEO
•More Traffic
•More Links
Social Media
•Even More Traffic
•Even More Links
•More Content
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25% of SEO= On Page (Visible)
• Page Title
• URL
• H1,H2, H3 tags
• Page Text
• Bold
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Article SEO Performance Analysis
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Exponential Effects
BLOG
SEO
•More Traffic
•More Links
Social Media
•Even More Traffic
•Even More Links
•More Content
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Conclusion: A Day of Inbound Marketing
Your
Optimized
Press Release
8.00 -8.30 am: Check blogs, Facebook and Twitter
• Add some new Friends
• Leave some comments
8.30 – 9.30 am: Publish new article on blog
• Post link on Twitter and Facebook
3.00 – 3.30 pm: Someone appreciate you.
• Post link on Twitter and Facebook
• Email friends/employees to explore it.
3.30 – 4.00 pm: Review SEO results
• Prepare a couple tweaks to on-page SEO
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Thank You
Visit: www.allydigitalmedia.com