1. The Monthly Measuring Cup
What American Families are Eating and Cooking
May 2010
May Trends: BBQ, Barbeque and more Barbecue
Both the spelling and the definition of barbecue (smoking, open fire, pit,
propane) can polarize people. One thing everyone can agree on… grilling
beats all for summer cooking!
• 95% of cooks plan to grill this summer, with nearly 40% of women and more than 42% of men planning to
grill between three and seven days a week.
• Barbecuing is among the top three favorite summer activities (spending time with friends and family 73%,
being outdoors 63%, barbecuing 62%).
• The taste of grilled food, ease of clean-up and healthy cooking alternatives are cited most frequently as the
best things about grilling.
• Chicken, corn on the cob, hamburgers, grilled vegetables and steak are the top five foods to eat during the
summer…all grill friendly!
• Men’s favorite food to grill is steak (80%) while women’s is chicken (73%).
• Top dog? Most popular hot dog topping for women is ketchup, while men choose mustard.
• Burger Master? Most popular burger topping for women is lettuce, while men choose onions.
FUN FACT
May is National Barbecue Grilling Searches Month by Month Comparison
Month! Allrecipes home cooks
are expected to spend 2.3
million hours grilling this
season (May-September).
That’s approximately 265
years!
Allrecipes.com cooks in
Elmhurst, Ill., were the biggest
group of grilling and barbecue
enthusiasts, viewing twice as
many barbecue-related
recipes on average compared
to cooks in other U.S. cities in
2009.
The #1 Grilled Recipe in the
city: Grilled Salmon I
May 2010 Allrecipes Monthly Measuring Cup | 1

2. Mother’s Day Highlights
Breakfast in bed or brunch instead? Mother’s Day
traffic on Allrecipes surged 7% from 8 a.m. to 10
a.m. compared to daily average hourly traffic. This
suggests breakfast in bed is the top choice for
anyone aiming to spoil Mom on her special day!
Cinco De Mayo Celebrations
Allrecipes’ top recipes on Cinco De Mayo show
home cooks love to celebrate this holiday with
Top 5 Mother’s Day Recipes food…and of course margaritas!
1. Bananas Foster Belgium Waffles
2. Good Old Fashioned Pancakes Top 5 Recipes on May 5th
3. Basic Crepes 1. Taco Pie
4. Party Mimosa 2. Angela’s Awesome Enchiladas
5. Banana Banana Bread 3. Picante Chicken Rice Burritos
4. EZ Chicken Tortilla Bake
5. Pico De Gallo
Top 5 Drink Recipes on May 5th
1. Ultimate Frozen Strawberry Margarita
2. Margaritas
What Sizzled or Fizzled in April 3. Sangria-Sangria
April Movers and Shakers – April brings the spring, though 4. Margaritas on the Rocks
surprisingly, it seems home cooks are getting in their last bit 5. Beer Margaritas
of comfort food.
Sizzling – (search terms moving UP 20 places or more) – No Bake Cookies moved up 70
places, Cinnamon Rolls moved up 29 places, Beef Stroganoff moved up 26 places and
Chicken Parmesan moved up 23 places.
In the Deep Freeze – (search terms moving DOWN 20 places or more) – Brunch moved
down 30 places, Coleslaw fell 29 places, Fried Chicken moved down 29 places and Scallops
fell 26 places.
About Allrecipes.com
Allrecipes, the world’s largest food site, receives more than 365 million annual visits from home cooks who share and
download recipes, reviews, photos, personal profiles, and meal ideas. For more than 13 years, the Seattle-based site
has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, entertaining ideas,
everyday and holiday meal solutions, practical cooking tips and food advice. As the fastest growing independent food
Internet site, Allrecipes provides insights into the kitchens and cooking passions of home cooks everywhere. Since
2008, Allrecipes has launched localized versions for the United Kingdom/Ireland, Australia/New Zealand, France,
Germany, China, Japan, Quebec, the Netherlands, Southeast Asia, Brazil, Mexico, Russia, India, Argentina and Poland.
Allrecipes is part of Food & Entertaining @ RDA, a division of The Reader’s Digest Association, Inc. For additional
information regarding Allrecipes, please visit www.allrecipes.com.
May 2010 Allrecipes Monthly Measuring Cup | 2