1. The Monthly Measuring Cup
What American Families Are Eating and
Cooking – January 2010
Trend of the Month: Give Up the Fun Stuff - Less
Dessert, Less Alcohol and No Smoking!
This year, consumers are giving up or cutting back on more of
life’s pleasures than they did last year. Responses show a 54%
increase in the number of people who want to quit smoking, a
61% increase in the number of people who plan to drink less and
a 162% increase in the number of people who want to eat less
dessert. Nearly 40% more people made a health related resolu-
tion this year and they intend to turn it into a year-round life
change. A recent Allrecipes survey* asking consumers about
their diets, health, and eating habits revealed additional key
findings including the following:
• 47% of consumers said a healthy diet is “Very Important” Allrecipes launches One-of-a-Kind Nutrition Search
and they are careful about all the foods their family eats Tool to Find and Sort Recipes Based on Nutritional
Needs
• 55% said their goal of staying healthy in 2010 involved
exercise Allrecipes created this one-of-a-kind feature in response to user
demand; 84 percent of users review nutritional information to
• 77% of consumers say fat is most important to them when select healthy recipes.
reviewing a recipe’s nutritional information, while 66% look
at calories, and 58% check sugar The new tool allows health-conscious home cooks to dynamically
filter recipe search results based on specific nutrition attributes
• 40% said “Resisting Treats and Snacks” was the top including calories, fat, carbohydrates, protein, cholesterol and
challenge to maintaining a healthy diet, while almost a sodium.
quarter cited “Restaurant Meals and Eating Out”
• 31% regularly prepare meals four to seven times a week,
while 28% prepare them eight to 14 times a week
• Which cities’ residents think most about year-round
dieting? Orlando/Daytona Beach (64%), and Tampa/St.
Petersburg (63%), followed by Boston (56%), Dallas/Ft. Worth
(55%), and Cleveland (55%)
January 2010 Allrecipes Monthly Measuring Cup | 1

2. What’s Cooking?
Top Search Terms for January
Home cooks craved economical comfort food favorites in
January, no doubt due to cold winter weather as well as the
sniffy, sneezy cold season, and searched for Chicken and Dump-
lings and Chicken Noodle Soup. Apple searches dropped off, and
cooks seemed to favor noodles over rice, while searches for
pricier meats such as pork and steak fell farthest.
Sizzling! – (search terms moving UP more than 20 places) –
Chicken and Dumplings, Chicken Noodle Soup, Pumpkin Muffins
Simmering – (search terms moving DOWN 20 places or less) –
Apples, Casseroles
In the Deep Freeze – (search terms moving DOWN 20 places or
more) – Pork, Steak, Rice
January Recipe Favorites
The Top 5 Most-Viewed Recipes
The January recipe guideline for home cooks seemed to be:
Make it easy and convenient, make it in advance, and please my
family.
1. Awesome Slow Cooker Pot Roast
http://allrecipes.com/recipe/awesome-slow-cooker-pot-
roast/detail.aspx
2. World’s Best Lasagna
http://allrecipes.com/recipe/worlds-best-lasagna/detail.aspx
3. Banana Banana Bread
http://allrecipes.com/recipe/banana-banana-
bread/detail.aspx
4. Pizza Casserole
http://allrecipes.com/recipe/pizza-casserole/detail.aspx
5. Good Old-Fashioned Pancakes
http://allrecipes.com/recipe/good-old-fashioned-
pancakes/detail.aspx
January 2010 Allrecipes Monthly Measuring Cup | 2

3. On the Rise
Special Foods Make Valentine’s Day Romantic Around
the World
70% will stay in this year and 67% will cook a meal, according to a
recent Allrecipes survey.** What’s most important for a roman-
tic evening? For 79% of consumers, “Special foods” are what
make a Valentine’s Day evening romantic, along with music for
60%.
Here’s a look at the three most popular Valentine’s Day recipes
on Allrecipes sites around the world:
U.S. – www.Allrecipes.com
1. Chocolate Covered Strawberries
http://allrecipes.com/recipe/chocolate-covered-
strawberries/detail.aspx
2. Cornish Game Hens with Garlic and Rosemary
http://allrecipes.com/recipe/cornish-game-hens-with-garlic- Australia – www.Allrecipes.com.au
and-rosemary/detail.aspx 1. Mango-Prawn Salad
3. Filet Mignon with Rich Balsamic Glaze http://allrecipes.com.au/recipe/7034/mango---prawn-
http://allrecipes.com/recipe/filet-mignon-with-rich- salad.aspx
balsamic-glaze/detail.aspx 2. Chicken and Couscous Salad
http://allrecipes.com.au/recipe/1152/chicken-and-
U.K./Ireland – www.Allrecipes.co.uk couscous-salad.aspx
1. Adele’s True Love Italian Chicken 3. Balsamic-Glazed Salmon Fillets
http://allrecipes.co.uk//recipe/709/adele-s-true-love- http://allrecipes.com.au/recipe/874/balsamic-glazed-
italian-chicken.aspx salmon-fillets.aspx
2. No-Bake Chocolate Cheesecake
http://allrecipes.co.uk//recipe/85/no-bake-chocolate- Germany – www.Allrecipes.de
cheesecake.aspx 1. Scallops with Garlic and Basil
3. Heavenly Lamb Shanks http://allrecipes.de/rezept/2750/jakobsmuscheln-mit-
http://allrecipes.co.uk//recipe/408/heavenly-lamb- knoblauch-und-basilikum.aspx
shanks.aspx 2. Arugula Salad with Parmesan
http://allrecipes.de/rezept/4644/rucolasalat-mit-
France – www.Allrecipes.fr parmesan.aspx
1. Super Easy Duck à la Orange 3. Steak Fillet in Red Wine-Balsamic Sauce
http://allrecipes.fr/recette/3077/canard---l-orange-super- http://allrecipes.de/rezept/1407/filetsteak-in-rotwein-
facile.aspx balsamico-sud.aspx
2. Grilled Lobster Tails
http://allrecipes.fr/recette/5078/queues-de-langoustes-grill-
es.aspx
3. Chocolate Heart Cake
http://allrecipes.fr/recipe/5055/c-ur-au-chocolat.aspx January 2010 Allrecipes Monthly Measuring Cup | 3

4. Fan-Approved Recipes for the Big Game
The second biggest All-American eating holiday is happening
February 7! Keep the home team well-fed and happy by making
any or all of the most popular 2009 game-day recipes.
1. Seven-layer Taco Dip
http://allrecipes.com/recipe/seven-layer-taco-
dip/detail.aspx
2. Buffalo Chicken Dip
http://allrecipes.com/recipe/buffalo-chicken-dip/detail.aspx
3. Restaurant-style Buffalo Chicken Wings
http://allrecipes.com/recipe/restaurant-style-buffalo-
chicken-wings/detail.aspx
4. Simple Turkey Chili
http://allrecipes.com/recipe/simple-turkey-chili/detail.aspx
5. Best Spinach Dip Ever
http://allrecipes.com/recipe/best-spinach-dip-
ever/detail.aspx
*Allrecipes conducted its 2010 New Year Health Survey January 5-8, 2010, with 3,325 consumers participating for a
margin of error plus or minus two percent.
**Allrecipes conducted its 2010 Valentine’s Day Survey January 15-18, 2010, with 2,862 consumers participating for a
margin of error plus or minus two percent.
About Allrecipes.com
Allrecipes, the world’s largest food site, receives more than 365 million annual visits from home cooks who share and
download recipes, reviews, photos, personal profiles, and meal ideas. For more than 13 years, the Seattle-based site
has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, entertaining ideas,
everyday and holiday meal solutions, practical cooking tips and food advice. As the fastest growing independent food
Internet site, Allrecipes provides insights into the kitchens and cooking passions of home cooks everywhere. Since
2008, Allrecipes has launched localized versions for the United Kingdom/Ireland, Australia/New Zealand, France,
Germany, China, Japan, French Canada, the Netherlands, Southeast Asia, Brazil, Mexico, and Russia. Allrecipes is part
of Food & Entertaining @ RDA, a division of The Reader’s Digest Association, Inc. For additional information regarding
Allrecipes, please visit www.allrecipes.com.
January 2010 Allrecipes Monthly Measuring Cup | 4