1. Motivating Consumers to
Embrace Energy Efficiency
Susan Shuckra, Director of Communications
Ronnie Kweller, Director of Media Relations
Alliance to Save Energy
October 13, 2010

2. Presentation Overview
 A few words about the Alliance
 Why energy efficiency? Why Now?
 Motivating Consumers – What Will It Take?
 Energy Efficiency Resources and Tips

3. What is the
Alliance to Save Energy?
The Alliance
to
Save Energy
Policy
Leaders
Environ-
mental
Groups
Academia
Business
Leaders
Mission:
 To promote energy efficiency
worldwide to achieve a
healthier economy, a cleaner
environment, and greater
energy security.
Vision:
 Staffed by 60+ professionals
 32 years of experience
 Recognized as the premier
energy efficiency organization
in the world

4. What is the
Alliance to Save Energy?
 Non-profit organization headquartered in U.S.; operations world-wide
 Led by Senator Mark Pryor (D-Ark.) and Peter Darbee, Chairman, President
and CEO of PG&E Corporation
 170+ Associate Members
 Includes 10 Members of Congress – Bi-Cameral; Bi-Partisan
 Also includes environmental, consumer, and trade associations heads, state
and local policy makers, corporate executives

5. What is Energy
Efficiency?

6. Energy Efficiency is…
 Energy efficiency is the quickest, cheapest, cleanest way to extend our
nation’s energy supplies and protect the environment, our nation’s
economy and our national energy security – and for consumers to save
money on their energy bills at home and on the road.
 Energy efficiency is the nation’s largest energy resource, delivering more
energy than we get from any other single source: oil, natural gas, coal,
nuclear power.
 Since 1973, energy efficiency has reduced U.S. energy usage by more
than a third compared to projected energy use without efficiency
measures.

7. Why Energy Efficiency?
America’s Greatest Energy Resource
Reducing energy use, saving money, and powering the domestic economy for
over 30 years:
53
1
3
4
8
19
23
35
0 10 20 30 40 50 60
Geothermal, Solar and Wind
Conventional Hydroelectric
Biomass
Nuclear Electric Power
Coal
Natural Gas
Petroleum
Increased Efficiency (Compared to 1973)
America's Greatest Energy Resource
Sources of U.S. Energy in 2009
in Quadrillion British Thermal Units
Increased Efficiency (Compared to 1973) 2009 Domestic Production Net Imports
Alliance to Save Energy, June 2010

8. Why Energy Efficiency?
US Oil Use, Population, Oil Reserves
 According to the U.S. Energy Information
Agency (EIA):
The U.S. has 4.5% of the world’s population,
1.6% of the world’s oil reserves --
and accounts for 22% of the world’s oil
demand.

9. But, how do we compare to others?
0
50
100
150
200
250
300
350
400 1980
1982
1984
1986
1988
1990
1992
1994
1996
1998
2000
2002
2004
2006
United States
Europe
Japan
MillionBtuperPerson
Table: Total Primary Energy Consumption per Capita
EE can
take us
there!

10. Today’s Environment:
Opportunities
Activities that should drive consumers toward more
energy efficient behavior …
 High energy prices
 Faltering economy
 Increasing worldwide energy demand
 Growing concerns about air pollution & global
warming

11. The Harsh Reality
 Americans don’t want to be educated about their consumption
 Americans don’t want to change their behavior
 Americans aren’t interested in spending a lot of money to make
their homes more energy efficient
 Americans want to plug stuff in
 Americans want their homes to be comfortable
 They don’t want to spend a lot of money for EE

12. What motivates you to
save energy?

13. What Motivates Consumers When
It Comes to Energy Efficiency?
 Saving Money
 Blackouts/Brownouts
 High energy/gasoline prices
 Neighbors who are saving energy
 What they do affects the bigger picture – “the
butterfly effect”

14. 2010 Household Energy Costs
 Average U.S. household home energy costs this year: About
$2,150, slightly lower than in 2009.
 Average U.S. household vehicle energy costs: About $2,625, up
from about $2,375 in 2009, but much less than $3,750 in 2008,
when gas prices peaked.
 Total for 2010: about $4,775 per household.
 So saving 5, 10 or 20 percent with energy efficiency means real
money – potentially hundreds of dollars – available for other
essential household needs!
**Alliance projections based on EIA data

15. Motivating Consumers :
Federal Approaches
Tax Incentives for EE Home Improvements
 Existing Homes: 30% tax credit up to $1500 for a combination of
products through 2010
 Eligible Products
 Category 1: “building envelope,” -- windows, storm
windows, storm doors, certain types of roofs, and insulation
and sealing products (e.g., caulking, weather stripping, and
foam sealants)
 Category 2: Heating and cooling equipment -- furnaces,
boilers, heat pumps, water heaters, and central AC systems.

16. Energy Efficiency – A Consumer Resource
 Today’s readily-available energy-efficiency technologies can help
consumers save money without inconvenience or discomfort.
 Energy efficiency actually increases the indoor comfort of your home.
 Many energy-efficient products, such as compact fluorescent light bulbs
(CFLs), materials to seal energy leaks and programmable thermostats, are
very affordable.
 Energy efficiency also includes cost-free smart energy practices such as
simply turning off electronics that are not in use and allowing the
sunshine to warm your home during the winter.
 On the road, smart driving habits, as well as proper vehicle maintenance,
can improve your fuel economy and reduce the number of costly trips to
the pump.

17. The Six Degree Quiz
 Energy use of the average U.S. home creates almost twice the greenhouse gas emissions as the average
car. True or False?
 A compact fluorescent light bulb (CFL): A: Uses half the energy of a comparable incandescent bulb and
lasts up to four times longer. B: Uses about one-third the energy of a comparable incandescent bulb and
lasts up to 10 times longer. C: Costs more because of the design swirls. D: Uses one-tenth the energy of a
comparable incandescent bulb and lasts up to 20 times longer.
 The ENERGY STAR label designates: A: Companies that save the most energy. B: The newest planet -
replacing Pluto. C: A product featured in a home improvement TV show. D: The most energy-efficient
products that can cut energy bills by up to 30 percent.
 Driving faster than 60 miles per hour: A: May put you and your passengers in danger and increase wear
and tear on your vehicle. B: Could result in a speeding ticket. C: Is like spending 20 cents more for each
gallon of gasoline. D: All of the above.
 For each degree you lower the temperature in your home, you can cut your winter heating bills by
_____ percent, depending on your climate region and how many hours day you turn down your heat. A:
1 to 2 percent. B: Up to 10 percent. C: Up to 5 percent D: Up to 7 percent.
 Many appliances and electronics continue to use energy when switched "off," producing "energy leaks"
that account for five percent of total U.S. residential electricity use. True or False?

18. Efficient Driving Saves Gas & $$$
 Gas prices are again on the upswing – the national average price for
regular gas today, according to AAA, is $2.820 per gallon, up from
$2.478 a year ago and $2.709 a month ago.
 But drivers can save at the pump with proper vehicle maintenance and
smart driving habits – typically hundreds of dollars a year.
 See how much at www.drivesmarterchallenge.org
The Drive $marter Challenge is one
of the Alliance’s campaigns to help
consumers lower their energy
costs while helping the
environment and U.S. energy
security.

19. Efficient Driving Saves Gas & $$$
 Vehicle maintenance steps include:
- Proper tire inflation.
- Regular tune-ups and air filter changes.
- Using the right grade of motor oil.
 Smart driving habits include:
- Curbing “road rage” and driving sensibly on the highway and around
town.
- Cutting miles driven by combining trips, walking, biking or taking
public transportation – also good for your health!
- Ditching "junk in the trunk." An extra 100 pounds in the trunk cuts a
typical vehicle‘s fuel economy by up to 2%.

20. Efficient Driving Saves Gas & $$$
 Slow down -- speeding is expensive! Each five miles per hour over 60 mph is
like paying an additional 24 cents per gallon for gas.
 Avoid idling. Idling gets 0 mpg. Cars with larger engines typically waste even
more gas while idling than cars with smaller engines.
 Combine errands/trips. If you combine errands into one trip, you drive fewer
miles and use less fuel.
 In addition, several short trips taken from a cold start can use twice as much
fuel as a longer, multipurpose trip when the engine is warmed up and runnng
efficiently.
 Use Overdrive and Cruise Control. Overdrive reduces engine speed to save
gas and reduce engine wear. Cruise control cuts fuel consumption by
maintaining a steady speed during highway driving.

21. Take the Drive $marter Challenge

22. In Conclusion….
 Energy efficiency empowers you to take more control of
your energy use and costs while you improve the
environment and make our nation less dependent on
foreign sources of energy.
 Energy efficiency creates home-grown jobs to unleash
the power of a home-grown resource.
 Energy efficiency is a win-win-win for the environment,
your wallet and energy security!

23. Thank You
 Questions?
 To learn more www.ase.org
 Susan Shuckra, Director of Communications, 202.530.2257 or
sshuckra@ase.org
 Ronnie Kweller, Director of Media Relations, 202.530.2203 or
rkweller@ase.org