The document discusses Best Buy's plans to launch a "Home Energy Department" to help consumers understand, control, and reduce their home energy consumption. The department will provide education, a broad product assortment, and services like self-assessments, home energy surveys, and installing home energy management devices. It will have vignettes demonstrating home assurance, energy efficiency, and home control solutions. The "Home Smart" platform will launch in three cities with Geek Squad auditors and surveyors available to provide consultations, audits, installations, and information on incentives and partnerships.

1. Neil McPhail, SVP GM New Business CSG Best Buy Co., Inc. Customer InsightsBrought to Life 1

2. Help Me Answer My Questions Where do I start, who do I turn to What gets me going and gives me the best bang for my buck Help sorting through possible actions that are right for them based on their home and way they live Help me understand trade-offs Break it apart, what can be done in phases as they are ready

3. Help Me Take The Next Step Consumers don’t know what they don’t know, but are open to learning Turning to Google for information on energy best practices Limited mindshare given to sorting through various options Would appreciate “someone” making it easier for me to know what to do

4. Help Me Feel Good About What I’m Doing Encourage me and reward me beyond my bill Make it real and tangible to keep me motivated Help me see how it is benefitting me (not you) Balance waste less, save money and my lifestyle

6. Primary Target Customer: Life Maximizer & Home Safeguarder

8. Broad assortment (DIY, DIWM, DIFM), store experience labor models

11. Chicago:

12. Houston:

13. San Francisco:

14. Products – home energy management, home control and home assurance & Services

15. 3 Demo Vignettes

16. Home Assurance, Home Energy Efficiency, and Home Control

17. Consultation Bar messaging and content on Services

18. Audits

19. Installation

20. Incentives/rebates