Small businesses, freelancers and individuals demand cheap and fast solutions to build new websites or “landing pages” to quickly promote a service, product or businesses idea. Alexey and his company ITDT have used OpenCms with its intuitive direct edit user interface to create a highly customizable landing page generator that is easy to use with just few clicks. This service will soon be available at www.lpjet.com. To archieve this, the ITDT team has extended the OpenCms direct edit mode with a help system that can easily be populated with rich text, images, videos and more. This help system has been committed for inclusion in the OpenCms core. Other developments for this project include integration with a DNS provider, a special cache subsystem as well as a set of demo templates.

1. >1
A landing page generator
Alexey Asyaev
ITDT Ltd.
Russia
based on OpenCms

2. > 2
ITDT Ltd.
 Alexey Asyaev, CEO, ITDT Ltd.
 Small team – (10+ team members)
 Located in Kirov, Russia
 Java development: Tomcat/OpenCms — (50%),
LifeRay, Gate-in, IBM WebSphere (Portals), SOA, ESB
and other integration technologies - (50%)
 With OpenCms since 2006: support RU-localization
module and more...
 Customers: Russia, Germany

3. > 3
Agenda: LandingPage Generator
 Project idea
 Customer requirements
 What we have done:
 System architecture
 Application building blocks
 Examples/Demo
 Application area/Business cases
 Future development

4. > 4
What is LandingPage Generator
 Landing Page (WikiPedia):
 Reference
 Transactional
Web Shop
Online Booking System
Business/Corporate
Web Page
Blog
Knowledgebase/Wiki
Personal Web Site
Online Communities

5. > 5
What is LandingPage Generator
 Landing Page (WikiPedia):
 Reference
 Transactional
Web Shop
Online Booking System
Business/Corporate
Web Page
Blog
Knowledgebase/Wiki
Personal Web Site
Online Communities
Landing page presents information that is relevant to the visitor.
It's expected that a visitor has to take an action by completing a transaction
(fill-in the form, setup a call, subscribe, buy something etc.).
The goal is to capture information about the visitor and
to convert the visitor into a customer.

6. > 6
LP Generator: Samples
 Landing page samples...

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LP Generator: Samples
 Landing page samples...
Why Landing page is so popular?
They are well structured for different kind of devices

8. > 8
LP Generator: Samples
 Why Landing Page is so popular?
 Conveniet for end-user
 Simple and cheap
 Fast to deploy
 Doesn't require much resources
 Convenient for SEO, SMM activities
 It's easy to get it responsive

9. > 9
LP Generator: Samples
 Why Landing Page is so popular?
 Conveniet for end-user
 Simple and cheap
 Fast to deploy
 Doesn't require much resources
 Convenient for SEO, SMM activities
 It's easy to get it responsive
It has less content and simple,
one-click-navigation

10. > 10
LP Generator: Samples
 Why Landing Page is so popular?
 Conveniet for end-user
 Simple and cheap
 Fast to deploy
 Doesn't require much resources
 Convenient for SEO, SMM activities
 It's easy to get it responsive
It has less content and simple,
one-click-navigation
It takes hours or even minutes
to get it deployed

11. > 11
LP Generator: Samples
 Why Landing Page is so popular?
 Conveniet for end-user
 Simple and cheap
 Fast to deploy
 Doesn't require much resources
 Convenient for SEO, SMM activities
 It's easy to get it responsive
It has less content and simple,
one-click-navigation
It takes hours or even minutes
to get it deployed
An easiest way to configure targets and
control e-marketing activities and results

12. > 12
LP Generator: Samples
 Why Landing Page is so popular?
 Conveniet for end-user
 Simple and cheap
 Fast to deploy
 Doesn't require much resources
 Convenient for SEO, SMM activities
 It's easy to get it responsive
It has less content and simple,
one-click-navigation
It takes hours or even minutes
to get it deployed
An easiest way to configure targets and
control e-marketing activities and results

13. > 13
LP Generator: Project idea
 LP Generator Idea
 Professional OpenCms architecture (technical)
 Intuitive ADE capabilities (end-user)
 Customer requirements (end-user)

14. > 14
LP Generator: Customer requirements
 We've asked our customers:
 What do they expect from LP?
 What are their wishes/dreams/doubts?
 The following aspects were in the focus:
 Look&Feel
 Content manager skills
 Time&Cost

15. > 15
LP Generator: Customer requiremetns
 Requirements collected in result:
 Templates ready to use out-of-the box
 Create new web pages «in seconds»
 Clone web pages on demand
 Templates has to be flexible and easy to manage
without special skills
 WYSIWYG intuitive UI with built-in help sub-system
 Platform has to be stable and robust

16. > 16
LP Generator: Click and Go
 The motto:
 Click and Go
 The aim:
 Get Landing page up and running as fast as possible
 What we have done: step by step...

17. > 17
LP Generator: What we have done
 Extended ADE with built-in help subsystem
 Designed web site cache subsystem (“resource pool”)
 Provided integration with DNS provider
 Designed a number of demo templates
 Implemented a set of performance/load and stress
tests

18. > 18
LP Generator: Built-in help subsystem
 Help «Icon» is available for any Content type
 «Welcome» help article is available when ADE starts
editing mode
 Help content can be extended and maintained by
Content manager
 Help module can be used with any OpenCms-based
WebPage(ver. 9.5/10.0)

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LP Generator: Built-in help subsystem
 How «help acticles» can be configured?
Content Type1
VFS
Content Type2 Content TypeN
Help
Help
Help
Help
Help
na

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LP Generator: Built-in help subsystem
 «Welcome» (when ADE starts editing mode)
 Help articles (hints) based on Content type

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LP Generator: Built-in help subsystem
 «Welcome» (when ADE starts editing mode)
 Help articles (hints) based on Content type

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LP Generator: Examples
Some clicks to get an impression...

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LP Generator: How to create new page
...Simple steps...
 Choose @DomainName@
 Choose preffered Template
 Provide customer data (Company name, Company
address, Logo, Phone/Fax, etc.)
Press «GO»
Process
New Web page
LP Generator

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LP Generator: Examples
Some clicks to get an impression...

25. Advertising Platforms
Amd more...
Advertising Platforms
Amd more...
Payment
Gateways
Payment
Gateways
> 25
LP Generator: Architecture
Templates
web sites
Customer's
Web pages
Cached
web sites
based on
Templates
User Interface
Agent
VFS
LPG Engine
DNS ProviderN
DNS Provider2
DNS Provider1
Payment
Gateways
Advertising Platforms
and more...

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LP Generator: What is template
Template1
web site
Private
Template2
web site
Template Configuration
Document
- Category/ Tags
- Attributes
- Replacement constants
(List)
TemplateN
web site
Public
VFS
Template can be

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LP Generator: What is template
Template1 (web site)
VFS
List of constants
@CompanyTitle@
@Company Address@
@CompanyPhone@
…
(defined by Content manager)

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LP Generator: Resource pool
Template1
web site
Template2
web site
Template3
web site
VFS
TemplateN
web site
5
12
7
19
Resource pool
Agent
???

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LP Generator: Resource pool
Template1
web site
Template2
web site
Template3
web site
VFS
TemplateN
web site
5
12
7
19
Resource pool
Agent
???
Template1: 10
Template2: 10
Template3: 20
TemplateN: m Template 1 Template 2 Template 3 Template N
0
10
20
30
40
TimeFrame1
TimeFrame1

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LP Generator: New web page creation
Template1 Template2 Template3 TemplateN
New Web page
Template4
Empty
Publication: 20 vs 250 resources

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LP Generator: Application areas
 Public free services
 Landing page constructors (advert.)
 Social projects
 Corporate/Educational
 Extentions to e-commerce/community applications
 Business (Private) commercial services
 Design/Marketing/SEO/etc. Agencies

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LP Generator: Future development
 Design/Develop more templates
 End-user resources quotation
 Build SEO/Marketing tools for web-shops
 Integration with e-commerce/e-marketing
platforms/tools
 Increasing performance
 ...

33. > 33
LP Generator: Future development
 Design/Develop more templates
 End-user resources quotation
 Build SEO/Marketing tools for web-shops
 Integration with e-commerce/e-marketing
platforms/tools
 Increasing performance
 ...
We support OpenCms 10.0 already and ready for 10.5

34. Thank you very much!
Questions???
#
Alexey Asyaev
ITDT Ltd.
Russia
alexey.asyaev@itdt.ru
www.itdt.ru