The target audience for the magazine is young adults aged 16-19 years old, including both unemployed and part-time employed college and university students. This audience listens mostly to pop and dance music and enjoys reading artist interviews and photos. They want a fully detailed magazine they only need to buy monthly. Market research indicated this audience reads magazines like Q. When focus groups of 16-19 year olds reviewed the magazine, they felt it appealed to their age group with its modern artists, professional layout, and use of colors like purple, black, white and grey. The bold, eye-catching font and name "REMIX" clearly identify the music genre focus. Including many images and younger-oriented headlines makes it appealing to

1. Question 4
Who would be the audience for your media product?
In terms of my target audience, my market research indicated
that the target audience for my magazine was people female
and male. The age of the target audience is young adults aged
16-19 years old. The majority of my target audience would be
unemployed or having a part time job whilst in college or
university. The type of music they listen to mostly is pop and
dance music. They enjoy reading artist interviews and looking
at photos of the artist. This is was makes a magazine more
appealing to this age group. They only read a few times a
month so they wanted a magazine that
would be fully detailed so that they don’t
have to buy the next issue till the month
afterwards. The participants in the market
research stated they mostly read Q magazine. This
helped me decide on my final product.
When looking at my focus group, they were participants aged 16-19
years old. They assessed my music magazine and stated they would
enjoy reading the magazine because it is a young audience related
music magazine. The artist looked modern and unique which is
something you would also find in a Q magazine. Both male and
female audiences were interested in the magazine and thought that it looked professional
and appealing towards their age group. As the layout of the magazine was different and
sophisticated, it became more appealing to the audience. The use of purple, black, white
and grey helped to make the magazine colourful and appeal to male and female
audiences. The font on the magazine was bold and eye catching. This caught the attention
of the audience and the name of the magazine ‘REMIX’ told
them instantly what the genre of the magazine is based on.
Also, as the magazine is aimed at a younger audience, the
layout of the magazine shows plenty of images and younger
related cover lines which would make the magazine more
appealing to outgoing 16-19 year olds. To make the
magazine more appealing to a female audience, I added a
fashion section which should help to link the music magazine
to festivals and other events that most of the age group
would be attending this year.