An overview of how Jamboree, a GMAT, GRE, SAT training institute used optimal strategies on social media to increase fans, increase engagement, increase inquiries and eventually increase sales and the role played by AliveNow Inc to achieve the desired results on the social platforms.

1. Country: India | Sector: Educational Services
Jamboree India
Case Study
An overview of how Jamboree, a GMAT, GRE, SAT training institute used
optimal strategies on social media to increase fans, increase engagement,
increase inquiries and eventually increase sales!
www.alivenow.in facebook.com/alivenowinc
September 2011
blog.alivenow.in twitter.com/alivenowinc Bangalore, India

2. Country: India | Sector: Educational Services
facebook.com/JamboreeIndia
Jamboree is
A specialized preparation, coaching and training institute for
GMAT, GRE, SAT, TOEFL, IELTS and admissions abroad.
They offer a wide range of services like consulting, guidance,
counseling, information, practice tests, learning procedures,
notes, tips and study material.
Our basic objectives were
To leverage social media as the primary target audience for
their services were active on social media. The primary target
are individuals aged 17-26 in big cities.
We planned to spread awareness about their services, talk
to the prospective customers and engage with them, share
important and interesting events like MBA tours, study
abroad tours.

3. Country: India | Sector: Educational Services
We customized their Welcome tab:
Welcome’s the user with basic information, asks
Facebook page with them to like us!
some awesome Introduction to Jamboree:
Introduces the user to Jamboree and the various services.
applications and
New GRE format:
added some great A basic overview of the new GRE format.
features like: Contact Us form:
An easy way for Facebook fans to get in touch with
Jamboree right from facebook!
Results:
A showcase of all the amazing results that Jamboree
students have achieved!
News and Updates:
Gives regular news and updates about Jamboree.

4. Country: India | Sector: Educational Services
Welcome
The Welcome tab has a creative which gives a
brief about Jamboree and their services.
Any new Facebook user who is not a fan of the
page will see this image before liking the page.
The basic welcome/landing page also gives an
overview of what are some of the benefits of
liking the page and joining the
Jamboree community.

5. Country: India | Sector: Educational Services
Jamboree Introduction
The Welcome tab has a creative which gives a
brief about Jamboree and their services.
Any new Facebook user who is not a fan of the
page will see this image before liking the page.
The basic welcome/landing page also gives an
overview of what are some of the benefits of
liking the page and joining the
Jamboree community.

6. Country: India | Sector: Educational Services
Jamboree Introduction Tab
Under Programs we have Our four sub-tabs
with related info for GRE, SAT, GMAT and
IELTS/TEOFL.
Under Admission Counseling all the information
about the assistance Jamboree provides with
Admission queries.

7. Country: India | Sector: Educational Services
News and Updates
All the latest news, events and happenings are
posted here.
The News is even posted on the wall but this is
like a go-to tab for you to know what’s
happening or what’s upcoming where etc.

8. Country: India | Sector: Educational Services
New GRE
The New GRE tab has details about the new
GRE format and the possible list of FAQs
related to it.
There are two sub-tabs i.e What is the
New/Revised GRE? and FAQs on
New/Revised GRE.
This tab was made to give students information
about the new GRE in a very detailed manner.

9. Country: India | Sector: Educational Services
Results
The Results tab has some of the high scores
that students at Jamboree have scored these
standardized tests.
The Results tab has GMAT, GRE, SAT, TOEFL
and IELTS sub-tabs where details of results of
those exams with name is shared.

10. Country: India | Sector: Educational Services
Regular Posts on the Jamboree Wall

11. Country: India | Sector: Educational Services
Regular Posts on the Jamboree Wall
Jamboree Questions of the Day:
Every alternate day we post a question as a note as a practice questions for any of the
entrance exam and ask students to solve and answer on the note.
University Gyan:
It is a note created which gives a brief information about different universities that students
can apply to.
Jamboree Success Stories:
We post some of the high scores scored by our students in different exams.
Important Information:
We post important information regarding the University deadlines, Admission requirements,
Visa counseling etc. Posts announcing any new seminars, conferences and events related
to the entrance exams or Universities.

12. Country: India | Sector: Educational Services
Regular Posts on the Jamboree Wall
Student Testimonials:
Students testimonials are posted to give recognition to our currents students and let our
customers (i.e students) talk to other potential customers (also students) about us.
Tips and tricks:
We post tips for solving Math or Verbal or any other types of questions.
Word of the Day or week:
To improve the vocabulary of the students we also post word of the day (or week) with the
dictionary meaning and a video which relates to that term and helps understanding the
word better.
Posts by Staff:
We post important information regarding the University deadlines, Admission requirements,
Visa counseling etc. Posts announcing any new seminars, conferences and events related
to the entrance exams or Universities.

13. Country: India | Sector: Educational Services
Regular Posts - Jamboree Staff Contribution

14. Country: India | Sector: Educational Services
Regular posts by fans!!

15. Country: India | Sector: Educational Services
Rise in No. of fans/Likes on Facebook
1st Sept
1st July
1st June
1st May
1st April
As engagement, posts and
03 interactions increased, so
16
47
did the fan base - A rise of
20
40
38
10
29
more than 250% from April
24
18
to August 2011.

16. Country: India | Sector: Educational Services
Targeted Advertising on Facebook
We had ads on Facebook on a regular basis to targeted audiences.
The ads were highly targeted based on what Jamboree’s service offering is.
For example :
First, ads were only shown in locations where Jamboree has a training center.
Then, GMAT related ads were shown only to audiences aged 21-24 (i.e. already graduates
looking to go abroad for masters).
And SAT related ads were shown to audiences aged 16-19, who are just about to complete
high school and are looking to study abroad for under graduation.

17. Country: India | Sector: Educational Services
The Results so far
The numbers speak for themselves. In about 4 months (from April to Aug 2011), the fan base,
engagement and interactions have gone up by over 250%.
Another statistic (for which we cannot share an exact number due to confidentiality) is the
number of inquiries Jamboree got via the Contact Us form on Facebook. But we can tell
you that it’s over 250 inquiries in 4 months.
We also made sure online and offline activities are integrated, so all incoming Jamboree
students and prospective students are encouraged to join the Facebook page.

18. Country: India | Sector: Educational Services
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