1. How to Engage Fans on Facebook

3. How’s Your EdgeRank?
In 2011 Facebook introduced Edgerank, an
algorithm that determines what shows up in
any given Facebook users newsfeed. The
EdgeRank algorithm uses 3 components, each
referred to as an "edge" (hence the name) to
guide what appears in users newsfeeds. These
are Affinity, Weight, and Time Decay (or
timelines).

4. 1. AFFINITY
Affinity is determined by the amount of
interaction between any two given Facebook
users. The more you interact with a fan, the
more likely your posts will show up in that
fan's newsfeed

5. 2. WEIGHT
Weight refers to the type of post. A share for
example carries more weight than a comment,
a comment carries more weight than a Like,
and a Like weighs more than a click on the
post.

6. 3. TIME DECAY
Time Decay refers to post timeliness. Like any
piece of news the old it becomes, the less
relevant and important it is, thus less likely to
appear in newsfeeds.

7. How to boost your EdgeRank
MAKE IT PERSONAL
• Add a personal touch
• Things that make you feel good
• Connect to your brand
• DON'T rant about happenings that are un-related to your
business.

8. Employ Visuals
• Visual content helps draw in and engage FB users
• Research shows pictures and video INCREASE engagement by
180%
• Use pictures to attract the readers eye
• Surround by compelling interesting content.

9. Launch Contests
• Most effective way to increase engagement
(beware of FB specific guidelines here)
• Must meet goals and objectives you have set for your contest
• If goal is to measure - how will you measure
(comments/shares?)
• Create "fan of the week"
• Prizes can be real or virtual
• Must use FB Page App

10. Be Funny & Be Responsive
• Comedy helps a brand connect to audience
• Brands make people smile after a long day
• Humour can be simple
• Respond to ALL comments

11. Post at Optimal Times
• Consider Frequency
• Discuss current events
• Ask Questions, Mix up your content
• Know Your Audience
• Invite Subscribers
• Pin Posts, and Post Ideas

12. In Summary
• Use Facebook to Generate Leads and
customers, and boost lead conversions.
• Measure your traffic and social media effort