Design thinking is a methodology that enables designers to come up with new solutions. It involves empathizing with users to understand their needs, defining the problem from the user's perspective, ideating many potential solutions, rapidly prototyping ideas, and testing prototypes with users to learn and improve the design. The goal is to generate the broadest range of creative possibilities and find innovative solutions that better meet user needs.

1. Design Thinking
Aline Mittag
28/06/2014

2. "We moved from thinking of ourselves as
designers to thinking of ourselves as
design thinkers. We have a methodology
that enables us to come up with a
solution that nobody has before."
David Kelley
„Design is the act of seeing
something that we want to be
better and the activity of making it
better.“ – Paulo Pangaro
„Design Thinking helps us to decide what to do“ – Bill
Moggride

3. The Process

4. Empathize
„To create meaningful innovations, you
need to know your users and care
about their lives.“
Empathize
Observe – Engage - Immerse

5. Who is the murderer?

6. Define
„Framing the right problem is
the only way to create the
right solution“
Age/Gender
…
Circumstance
s
Needs
Point of View
(1) Develop and understand the user
(2) Select important needs
(3) Express insights

7. Ideate
„It´s not about coming up with the `right` idea, it´s about generating the broadest range
of possibilities.“

8. Prototype
 Start building
 Don´t spend to much time on one
prototype
 Build with the user in mind
„Build to think and test to learn.“

9. Test
„Testing is an opportunity to
learn about your solution and
your user.“
(1) Show, don´t tell
(2) Create Experiences
(3) Ask users to
compare

10. Summary

11. Questions

12. Further Information
http://www.ideo.com/images/uploads/thoughts/IDEO_HBR_Design_Thinking.pdf
http://dschool.stanford.edu/
http://dschool.stanford.edu/wp-content/uploads/2011/03/BootcampBootleg2010v2SLIM.pdf
http://www.ideo.com/people/david-kelley
http://vimeo.com/27058468
http://www.youtube.com/watch?v=cDDWvj_q-o8
https://www.youtube.com/watch?v=ubNF9QNEQLA
http://vimeo.com/6755318
http://www.youtube.com/watch?v=WDjzYCCP3jM