Business Insight International Research GROUP (hereinafter Business Insight) was founded in Azerbaijan through foreign investment as PROCON GfK Azerbaijan in 1998. Since May 2004 Business Insight has been operating in Azerbaijan as a local private company due to its structural changes. Business Insight is distinguished among its competitors for its extensive expertise and know-how it has obtained working since 1998 in a variety of industries, its highly qualified personnel and state-of-the-art equipments and facilities. Business Insight conducts all marketing,  social researches and promotional campaigns in conformity with the highest professional and ethical standards embodied in the ICC/ESOMAR Code of Marketing and Social Research Practice.

1. This document was created by:
Turkana Allahverdiyeva
Business Development Manager

2. ABOUT US
 Business Insight International Research GROUP
(hereinafter Business Insight) was founded in Azerbaijan
through foreign investment as PROCON GfK Azerbaijan in
1998. Since May 2004 Business Insight has been operating in
Azerbaijan as a local private company due to its structural
changes.
 Business Insight is distinguished among its competitors for
its extensive expertise and know-how it has obtained
working since 1998 in a variety of industries, its highly
qualified personnel and state-of-the-art equipments and
facilities.
 Business Insight conducts all marketing, social researches
and promotional campaigns in conformity with the
highest professional and ethical standards embodied in the
ICC/ESOMAR Code of Marketing and Social Research
Practice.

3. Including its headquarter in Baku, Business Insight has 31 regional
representatives throughout Azerbaijan. This network of representatives
of Business Insight covers the following regions: Baku, Aghdash, Astara,
Bilesuvar, Ganja, Gazakh, Gebele, Goychay, Guba, Hajigabul, Ismayilli,
Jalilabad, Khachmaz, Kurdemir, Lenkeran, Masalli, Mingechevir, Neftchala,
Sabirabad, Salyan, Shaki, Shamakhi, Shamkir, Shirvan, Sumgait, Terter,
Tovuz, Ujar, Yardimli, Yevlakh, Zagatala.
Regional Coverage

4. Staff
Business Insight is a continuously developing company
which ranks highly experienced specialists of
marketing, social research and promotional campaign fields.
 1 Research Director
 1 Assistant Director of Research
 2 Project Managers
 2 Data Processing Specialists
 2 Senior Analysts
 3 Analysts
 1 Fieldwork Director
 2 Fieldwork Managers
 1 Operational Supervisor
 4 Moderators
 10 Supervisors
 620 Interviewers
 480 Mystery Shoppers
 39 Regional representatives
 56 Full-time employees

5. Membership and Standards
Business Insight holds quality on the first place in conduction of any project.
Business Insight approaches its each project creatively, walking a fine line
between objectives set and necessities to be faced.
Business Insight conducts all marketing, social researches and promotional
campaigns in conformity with the highest professional and ethical standards
embodied in the ICC/ESOMAR Code of Marketing and Social Research Practice.
For its extensive expertise and high professionalism, Business Insight has been
qualified as one of the leading companies in Marketing and Market Research field
in Azerbaijan at Business Advisory Services (BAS) Programme – a program
administered by Turn Around Management (TAM) and Business Advisory
Services Programme Team of the European Bank for Reconstruction and
Development. Business Insight assists small and medium-sized enterprises
operating throughout Azerbaijan by providing high quality business advice services
to them within the frames of this programme.

6. Why Business Insight?
 More than 14 years of international experience
 Extensive expertise in diverse industries
 Highly qualified personnel
 Capacity to conduct projects throughout Azerbaijan and worldwide
 Professional and flawless organization of fieldwork of all projects
 Up-to-date techniques, methodologies, equipments and facilities
 Leadership in application of contemporary technologies and
developments in work process
 Highly reliable results
 In-house conduction of all stages of projects

7. Research Services
 Business-to-business researches
 Consumer researches
 Customer Satisfaction researches
 Product test
 Day After Recall
 Advertisement researches
 Branding researches
 Child/Youth researches
 Concept test
 Demographic researches
 Mystery Shopping researches
 Image researches
 Panel researches
 Omnibus researches
 Packaging/Design Researches
 Segmentation researches

8. Research Sectors
 Industrial Goods / Services
 Transportation / Logistics
 Social / Public
 Retail
 Travel / Tourism
 IT / Telecommunication
 Utilities (Energy / Water)
 Durables
 Construction
 Automobile
 Finance
 Clothing / Fashion
 Healthcare
 Fast Moving Consumer Goods etc.

9. W O R K E X P E R I E N C E
Customer Organization: Procter & Gamble
Project name: Investigation of hygienic products and female consumers
Methodology: Desk Research and Quantitative Investigation, Classic
Telephone and Face to Face Inquiring Mode
Location: Baku and 31 regions
Project Brief: The aim of the project is to explore consuming habits
of hygienic products, awareness and competition.

10. Customer organization: UNICEF
Project name: “LET’S NOT IGNORE ANY OF CHILDREN”
Methodology: Desk Research, Quantitative Investigation –
B2B, Classic and In Depth Inquiring
Location: Baku, Ganja and Sumgait
Project Brief: The “LET’S NOT IGNORE ANY OF CHILDREN”
project was initiated in CIS, Central and Eastern Europe and Baltic countries by UNICEF/NGO
Regional Network (which Azerbaijan NGO Alliance over Children Rights is one of the members) in
June, 2003. The main aim of the project, realized by UNICEF and members of Regional Network
for Children in 10 countries with financial contribution of European Union Commission, was to
contribute to the execution of children rights in CIS, Central and Eastern Europe and Baltic
countries.
W O R K E X P E R I E N C E

11. Customer organization: USAID/ AZERBAIJAN and AGBank JSC
Project Name: Competition and Trade project in Azerbaijan
“Baseline Marketing Research Survey on
Agricultural Sector in Azerbaijan”
Methodology: Desk research & B2B interviews
Location: Sumgait, Ganja, Yevlakh, Salyan, Goychay,
Aghdash, Barda, Guba, Khachmaz, Lankaran
Project brief: Development and growth approaches in
accordance with Agriculture loaning was assesed as a result of the project.
W O R K E X P E R I E N C E

12. Customer organization: UNDP – Tourism Development Project
Project name: 1. Studying foreigners’ impression of Azerbaijan.
2. Tourism habits of local people in Azerbaijan.
Methodology: Desk Research & Quanititative Research Method - Face-
to- Face interviews Mode
Location: 1.Baku (International Aiport named after H. Aliyev)
2. City population of Bakı, Sumgait and Ganja
Project brief: The main purpose of the project was identifying
impressions of foreigners leaving Azerbaijan. Their recommendations concerning improvement of
tourism in Azerbaijan were studied. Findings of the research were used to put forward appropriate
decisions by Tourism Development Project associated with the approaches of development of tourism
in Azerbaijan.
W O R K E X P E R I E N C E

13. Customer organization: Bank of Baku JSC
Project name: Mystery Shopper
Methodology: Observation Research Method, Mystery Shopping
Mode
Location: Baku, Ganja, Lankaran, Shaki, Sumgait and
Khachmaz
Project brief: The purpose of the research was evaluation
customer care services of the bank. To gather data, mystery shoppers entered the bank
and asked for a service. Assessment was conducted under several criterions: greeting,
appearance, politeness, attentiveness and etc.
W O R K E X P E R I E N C E

14. Quality Section
Business Insight has Quality Department which enable to
implement high qualitative Surveys with its up-to-date
equipment and Focus Groups. Quality Sections has such
equipments and services shown as below:
 One-way mirror;
 Video camera;
 Audio and Digital record equipment;
 DVD and VHS recorders;
 Headphones;
 Watching opportunity to discussions over internet;
 Contact to moderator over internet;
 Direct translation

15. Additionally, Business
Insight International
Research Group conducted
projects at request of a
number of local small and
medium-sized enterprises
under Business Advisory
Services (BAS) Programme.
Bank Standard
AtraBank
Turan Bank
QARANT SIĞORTA
UNDP
Oxfam
Mədəniyyət və Turizm Nazirliyi
Azertelekom
British Council
Özmaya
Global Headquarter Services
RESEARCH & STRATEGIC PLANNING
Bank of Baku
PASHA Holding
USAID
Some of Our Selected Clients

16. Address: 88A, H. Zardabi pros., Business Center floor 5,
Yasamal distr., AZ1011 Baku, Azerbaijan
E-mail: office@businessinsight-az.com
Tel: (+994 12) 430 30 42 / 430 00 70 / 511 24 58
Fax: (+994 12) 430 17 77