The following analysis of Nanoleaf Bloom is a school project only. We sought to rate this latest LED product that was receiving crowd-funding on Kickstarter at the time, and determine how viable it would be in the lighting industry.
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Nanoleaf Bloom Feasibility Analysis
1. Feasibility Analysis
DM 663 Group Project | September 6, 2014
Lauren Foisy, Ann Marie Puente, Hansel Noriega, Rodrigo Jardim, Ali Akbar Sahiwala, Lia Wang
2. WHAT
The worldâs most
energy efficient light bulb?
Convenient
â Easy to install
â Customizable light levels
Reduces Energy
â 1200 lumens, 10 watts = 120L/W
Unique Design
â High Upfront Cost
3.
4. WHY
Market Drivers
â Government mandates and regulatory standards
â Increasing energy costs
â Increased environmental awareness
5. WHO
Will people buy it?
â High unit cost, difficult to penetrate market
Who will buy it?
â Willing to spend upfront, for long-term energy savings
â Environmentally conscious, and early adopters
6. HOW
Competitive Advantage
â First to market
â Research and innovation
â Recognition and publicity through crowdfunding
Barriers
â Limited access to capital
â Economies of scale
â Relatively low barriers to entry
â Highly competitive landscape
7. VERDICT
Successfully funded but
future prospects remain
questionable
VENTURE IDEA 31/40
BUSINESS MODEL 13/20
ANALYSIS 12/20
OPERATIONS 6/10
MANAGEMENT 6/10
FINAL SCORE 68%