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“I get all my news from
      Jon Stewart”

 Weeknights at 11 P.M. on Comedy Central


The 2nd most-watched late night cable show
in Louisville KY among the hard to reach
demographic of Men 18-34 during the
 month of July.
              -Nielsen Media Research. Louisville KY
              July 2011 ratings. M-F 11p-12a)
“My buddies and I can’t
 turn away from Tosh.”

  Tuesdays 10/9c on Comedy Central
The #1 rated show during the 10 P.M. time slot for
the hard to reach demographic of Men 18-34
-Nielsen Media Research. Louisville KY
July 2011 ratings. M-F 10pm
Who is watching Comedy
Central and what are they like?
Young

71%                Of Comedy Central’s primetime
                   viewers are under the age of 34.


Male

67%                Of Comedy Central’s
                   primetime viewers are male.


Tech Savvy
 Highly likely to be planning the purchase of
 the latest new electronics devices.


Wired in
 More likely than the average consumer to
 access the internet and make online purchases.


                   Comedy Central is one of the best networks to reach the
                   illusive young male demographic.

                   For more information, Contact your market’s local Cable
                   TV advertising representative.
                          Sources: Nielsen Media Research, Louisville KY & Scarborough Demographic research. Louisville KY.

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Comedy Central Research Big Pictures

  • 1. “I get all my news from Jon Stewart” Weeknights at 11 P.M. on Comedy Central The 2nd most-watched late night cable show in Louisville KY among the hard to reach demographic of Men 18-34 during the month of July. -Nielsen Media Research. Louisville KY July 2011 ratings. M-F 11p-12a)
  • 2. “My buddies and I can’t turn away from Tosh.” Tuesdays 10/9c on Comedy Central The #1 rated show during the 10 P.M. time slot for the hard to reach demographic of Men 18-34 -Nielsen Media Research. Louisville KY July 2011 ratings. M-F 10pm
  • 3. Who is watching Comedy Central and what are they like? Young 71% Of Comedy Central’s primetime viewers are under the age of 34. Male 67% Of Comedy Central’s primetime viewers are male. Tech Savvy Highly likely to be planning the purchase of the latest new electronics devices. Wired in More likely than the average consumer to access the internet and make online purchases. Comedy Central is one of the best networks to reach the illusive young male demographic. For more information, Contact your market’s local Cable TV advertising representative. Sources: Nielsen Media Research, Louisville KY & Scarborough Demographic research. Louisville KY.