1. Emergency
IT-outsourcing

2. Context
Flexis is a Russian company
that offers software
developing as an outsourcing
service in US. They needed
a strategic positioning
presentation to be sent via
e-mail to potential clients.
The purpose of the
presentation was to convince
companies in the United States
to outsource their program-
ming work to Russia.
However, this is what teams
from India, Indonesia and
China were doing as well.
It did not make any sense to
play on the field called “who
is cheaper, faster, and more
professional”.
Therefore, I started
to analyze the company’s
expertise. It turned out that
the team did a really great job
with “problem” projects that
were inherited from other
teams (those with missed
deadlines, or where the
intended features had
not been fully or properly
implemented).
Actually, this was the way one
of the Account Managers
introduced the company to
potential clients at trade shows
and conferences: “We are a
Rescue team for software
development projects”.
Thus, their point on strategic
positioning became very
simple: We are the ones who
save projects that other
companies cannot.

3. Some of our clients
Rescuing or boosting web and mobile projects
Develop mobile apps
Transfer old apps to mobile platforms
Build data visualization web-portals

4. There are 3 types of developer teams
Inside your company
For hire to do projects
“from scratch”
Or to rescue
ongoing projects
Yep, that’s Flexis.

5. So you have an ongoing project
or want to start a new one?

6. *maybe not this particular way

7. Everyone can code, but only a few can successfully deliver a project
Gartner
of IT projects are delivered
over the budget
70%
of projects fail to meet
schedule, cost and goals
50%&

8. Facebook's stock lost half of its
value the next day after IPO —
one of the reasons being lousy
mobile app
Next day
Facebook lost 50%
$38
cost per
share
Opening day
$19
of its stock value

9. One of our great regrets was betting
completely on HTML 5 instead
of programming natively for iOS
and Android devices
Mark Zuckerberg
Chairman & CEO, Facebook

10. Projects fail due to a lack of:
Expertise Communication Experience

11. Projects fail.We rescue.

12. HQ in California Development team in Russia

13. 142
projects delivered
on time and budget

14. hours of expertise
300 000

15. 80%
of our customers
return to us

16. How we manage to deliver?
Experience Thinking outside
of the box
Expertise Communication

17. Mobile Web
iOS
Android
Windows Phone
HTML5
Ruby on Rails
Java
Certificates
Flexis expertise
Adobe Flex
Agile
Scrums
Adobe

18. Experience Thinking outside
of the box
Expertise Communication

19. The Biggest Problem
in Communication Is
the IllusionThat It
HasTaken Place
George Bernard Shaw

20. become part of a team
We focus on communications
Flexis PM
Flexis Account
Flexis team Client’s team
Boss
Knows team expertise
Communicates with Flexis and clients
Delivers on time and budget
Responsible for the team’s happiness
Manages expectations
Goes to the boss
Makes boss happy
Communicates
with both teams
Focal

21. Experience Thinking outside
of the box
Expertise Communication

22. Experience — is a measure of trust
100 successful surgeries 10 successful surgeries
vs

23. 500
Flexis experience
years especially with big onesof working with US companies
FORTUNE
6

24. Experience
Thinking outside
of the box
Expertise Communication

25. ExecutiveVice-President,Trintech
Kenneth Fritz
They feel ownership of the project. So it’s a
dedication, and it’s a tenacity to quality, and
also the thinking outside of the box.They
are looking beyond the problem, they are
looking at a bigger picture all the time,
which is really helpful to us.

26. Evidence?

27. Trintech case
Idea: Disclosure Management
Software Solution
Financial governance solutions
Cadency Completion
Secured deals with Fortune-500 customers,
highest ranking from the industry experts
1+ years 5 months
Contractors
failed to deliver — Deployed the team
— Hit the ground running
Successful Product demos
Contractors: US + India
Investments: $ M
Flexis joined

28. Starfall case
54 ancient flash games
transfer to modern platforms
Task Best selling product
Held number 1 in Education on the
iTunes Store for several weeks and
remains in the top 20 today
Using their expertise
in Adobe AIR Flexis
deployed all games
in mere months
Needed support for
iPhone 3, iPhone 4, iPad,
iPad 2, Android phones,
Android tablets and
modern web
Educational products for children
10 years 4 months

29. Executive Director, Starfall
Brandi Chase
In a matter of months, Flexis translated and
enormous collection of Action Script 1 Flash
assets into a mobile app. Our App, Starfall
Learn to Read, held number 1 in Education
on the iTunes Store for several weeks and
remains in the top 20 today.

30. $180K
3 months
4 developers
1 PM
daily scrums
2600 work hours
overtime up to 30%
delivered on time
What's the cost of rescuing a project?

31. What will we do on your project?
Understand the project Set up communications Develop & Deliver
Result: you will get an estimation
Result: Transparency — everyone
knows how to communicate with each
other on the project
Result: Project is delivered on
time and budget— budget
— schedule chart
— vision and scope
— technologies to be used
— team members

32. However we’re unable to redo
a project that has been already
failing for 2 years
Yes, we can stop the «bleeding»
and make it look good for a demo
in 2 months.

33. Lower costs Team scalability
besides a delivered product
&
easy upsize or downsize
What else do you get?

34. — I want to add a new feature.
—We’re on it.
— I want to repackage it.
— Roger that.
Actually, we do one more thing —
we provide support

35. Let’s sum up:
Expertise ExperienceCommunication focus Thinking outside
of the box
Projects fail.We rescue.

36. We’ve already helped

37. Lack of time Own team
is too expensive
Current
consultants
do not deliver
Got scope —
need a team
When should you call us?

38. If you want your current project
delivered on time and budget —
contact us!
AlexanderTsyplikhin
COO, Flexis

39. 4423 Fortran Court, Suite 131
San Jose, CA 95134
info@flexisus.com
(650) 678-9657

40. Context
Flexis is a Russian company
that offers software
developing as an outsourcing
service in US. They needed
a strategic positioning
presentation to be sent via
e-mail to potential clients.
The purpose of the
presentation was to convince
companies in the United States
to outsource their program-
ming work to Russia.
However, this is what teams
from India, Indonesia and
China were doing as well.
It did not make any sense to
play on the field called “who
is cheaper, faster, and more
professional”.
Therefore, I started
to analyze the company’s
expertise. It turned out that
the team did a really great job
with “problem” projects that
were inherited from other
teams (those with missed
deadlines, or where the
intended features had
not been fully or properly
implemented).
Actually, this was the way one
of the Account Managers
introduced the company to
potential clients at trade shows
and conferences: “We are a
Rescue team for software
development projects”.
Thus, their point on strategic
positioning became very
simple: We are the ones who
save projects that other
companies cannot.
Done.
Since then Flexis has been proudly
using this presentation with some
minor updates.
Clients get them right.
needed
a strategic positioning
presentation

41. Alexey Burba
+7 916 106-45-65
www.burba.pro
a@burba.pro
Presentation consultant & trainer