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How is 360-Degree Panoramic Video 
Changing the World? 
November 2014
5 Interesting Facts About Video 
60% of all data on the planet is video 
YouTube is the #2 search engine in the world 
33% of all online activity is watching video 
>19 hours of video per person per month viewed in the US only 
Online video ad spending doubled in the last 2 years* 
* http://bit.ly/1lErwzx, http://shutr.bz/1qe16UW
Fascinating! 
So what’s next for video?
Tectonic Shift in Consumer Perception
Global Entertainment Revolution is 
Underway! 
• People want to “feel” the action, “be” the movie character, “fly” 
the dragon, “visit” the party, even while sitting at home 
• This leads to new technologies creating full immersion in video 
• 3D, IMAX, VR and desired user engagement in action fuel 
aggressive growth of 360-degree immersive and interactive video
Hold on… What is 360-degree video?
What is 360-Degree Video? 
360-degree video is the video where the user can see 
EVERYTHING around the camera 
Now there are NO LIMITS 
YOU choose what you want to see 
Click on the link below to see what it’s like 
http://www.zuzuvideo.com/orchestra.html
Based on Science and Nature 
360-degree video products are based on science, which draws 
inspiration from nature 
Multi-faceted (bug-eye) optical system (consists of a number of 
cameras) allows the video camera to capture 360 degrees horizontally 
and 180 degrees vertically (a full sphere) 
Such systems preserve high quality of images at the same time providing 
for the widest angle possible
What is the market?
23+ Applications of 360-Degree Video 
Consumer B2B Security Military 
• Virtual reality 
• Entertainment 
• Skype calls 
• Weddings, 
parties 
• Home 
surveillance 
• Sports 
Robotics 
• Video 
conferencing 
• Event online 
broadcasting 
• Advertisement 
• Interactive 
video tours 
• Oil and gas 
exploration 
• Full-dome 
cinemas and 
movies 
• Special 
operations 
• Security 
cameras 
• Training 
• War actions 
• Military 
equipment 
Emergency 
• Fire monitoring 
• Natural 
disasters 
• Robotic 
vision 
Science 
• Aerial footage 
• Volcano activity 
• Hardly accessible 
places
Use Case Scenarios 
A consumer can do live broadcasting from a party or a skiing 
adventure to give her viewers a feeling of what she experiences 
right now 
A real estate company can use 360-degree cameras to shoot 
interactive 360-degree videos positioning a real estate asset in 
the best possible way 
A fulldome cinema can run not just computer-generated shows 
but feature films shut with a 360-degree camera
More Use Case Scenarios 
An airport, a bank or a large mall can use 360-degree security 
cameras instead of narrow-view cameras to cut costs on 
equipment and data transfer 
A UAV can record the 360-degree aerial view 
An Oculus Rift (or other VR glasses) user can literally feel inside 
the video as if he is at another place – where the camera is 
installed
Effectiveness of 360-Degree Video in 
Advertisement 
It has been proven in numerous tests that a 360-degree video 
banner has: 
• 3x higher conversion (CTR, view -> click) 
• 30% higher repeated view rate 
• 70-300% increase in user engagement
Where does it play?
Playback Devices 
OR
Got it. 
Now, what are the major benefits of 
360-degree video?
7 Major Benefits of 360-Degree Video 
Fully immersive 
Interactive 
Allows for a fully spherical view of reality (can also be 3D) 
Allows the user to choose the view angle of the camera 
High quality video (up to 6K) 
Saves money on equipment, labor and data transfer 
Highly efficient in engaging viewers
360-degree video 
is a revolutionary step in video technology 
that creates truly immersive experience 
and unlimited opportunities for users and 
content creators
About Panorics 
Panorics is a global company which develops 360-degree fully immersive 
video solutions and products for a variety of industries. Some of the 
company's products include: 
• 360-degree panoramic video and photo 
• Image stabilization 
• Interactive 360-degree video systems 
• Virtual reality and real-time online broadcasting 
Panorics licenses its technology to other companies as well as builds its own 
product line of electronic and optical devices for different market segments 
Learn more: www.panorics.com 
Tell us if you like the presentation: info@panorics.com
Thank you! 
Let’s make the world a happier place to live!

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How is 360-Degree Panoramic Video Changing the World?

  • 1. How is 360-Degree Panoramic Video Changing the World? November 2014
  • 2. 5 Interesting Facts About Video 60% of all data on the planet is video YouTube is the #2 search engine in the world 33% of all online activity is watching video >19 hours of video per person per month viewed in the US only Online video ad spending doubled in the last 2 years* * http://bit.ly/1lErwzx, http://shutr.bz/1qe16UW
  • 3. Fascinating! So what’s next for video?
  • 4. Tectonic Shift in Consumer Perception
  • 5. Global Entertainment Revolution is Underway! • People want to “feel” the action, “be” the movie character, “fly” the dragon, “visit” the party, even while sitting at home • This leads to new technologies creating full immersion in video • 3D, IMAX, VR and desired user engagement in action fuel aggressive growth of 360-degree immersive and interactive video
  • 6. Hold on… What is 360-degree video?
  • 7. What is 360-Degree Video? 360-degree video is the video where the user can see EVERYTHING around the camera Now there are NO LIMITS YOU choose what you want to see Click on the link below to see what it’s like http://www.zuzuvideo.com/orchestra.html
  • 8. Based on Science and Nature 360-degree video products are based on science, which draws inspiration from nature Multi-faceted (bug-eye) optical system (consists of a number of cameras) allows the video camera to capture 360 degrees horizontally and 180 degrees vertically (a full sphere) Such systems preserve high quality of images at the same time providing for the widest angle possible
  • 9. What is the market?
  • 10. 23+ Applications of 360-Degree Video Consumer B2B Security Military • Virtual reality • Entertainment • Skype calls • Weddings, parties • Home surveillance • Sports Robotics • Video conferencing • Event online broadcasting • Advertisement • Interactive video tours • Oil and gas exploration • Full-dome cinemas and movies • Special operations • Security cameras • Training • War actions • Military equipment Emergency • Fire monitoring • Natural disasters • Robotic vision Science • Aerial footage • Volcano activity • Hardly accessible places
  • 11. Use Case Scenarios A consumer can do live broadcasting from a party or a skiing adventure to give her viewers a feeling of what she experiences right now A real estate company can use 360-degree cameras to shoot interactive 360-degree videos positioning a real estate asset in the best possible way A fulldome cinema can run not just computer-generated shows but feature films shut with a 360-degree camera
  • 12. More Use Case Scenarios An airport, a bank or a large mall can use 360-degree security cameras instead of narrow-view cameras to cut costs on equipment and data transfer A UAV can record the 360-degree aerial view An Oculus Rift (or other VR glasses) user can literally feel inside the video as if he is at another place – where the camera is installed
  • 13. Effectiveness of 360-Degree Video in Advertisement It has been proven in numerous tests that a 360-degree video banner has: • 3x higher conversion (CTR, view -> click) • 30% higher repeated view rate • 70-300% increase in user engagement
  • 14. Where does it play?
  • 16. Got it. Now, what are the major benefits of 360-degree video?
  • 17. 7 Major Benefits of 360-Degree Video Fully immersive Interactive Allows for a fully spherical view of reality (can also be 3D) Allows the user to choose the view angle of the camera High quality video (up to 6K) Saves money on equipment, labor and data transfer Highly efficient in engaging viewers
  • 18. 360-degree video is a revolutionary step in video technology that creates truly immersive experience and unlimited opportunities for users and content creators
  • 19. About Panorics Panorics is a global company which develops 360-degree fully immersive video solutions and products for a variety of industries. Some of the company's products include: • 360-degree panoramic video and photo • Image stabilization • Interactive 360-degree video systems • Virtual reality and real-time online broadcasting Panorics licenses its technology to other companies as well as builds its own product line of electronic and optical devices for different market segments Learn more: www.panorics.com Tell us if you like the presentation: info@panorics.com
  • 20. Thank you! Let’s make the world a happier place to live!