1WR RapiTests for Design

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- Combines internet with in situ exposure of new product designs at various stages: rendering, prototype or finalised products - Rendering evaluation may be conducted on multiple screens, orchestrated through a scenario, that may integrate survey questions - Central Location (CL) based, eventually using mobile solutions - Uses either incentivized street intercept respondents or pre-recruited more specific respondents - Conducted in major cities of Europe and worldwide

Business Technology

RapiTests for Design Contact: Alexandre Khan @ One World Research (1WR) Tel: 44 (0) 20 7099 4801, Email:alexandre.khan@1WR.net, Internet: www.1WR.net

Questions RapiTests address ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Scope ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mobile Solutions in Europe

Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Rendering “touch and feel”

General Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],Question example

Methodologies Recruitment Design against competition (n=100) Specific design parts (n=100) Upon selected respondents In-depth (option) Likes/dislikes & why’s Specific to parts Recruitment Preference Why’s Uniqueness, Relevance, Likes Purchase intent/ price levels Imagery/ attribute ratings Imagery/ attribute ratings Purchase intent/ Value for money Preference Tie break among alternatives Tie break among alternatives Intercept situation, London

Rendering Methodology (1/2) HD Screen Layouts Overview example Panorama example High wall example Question example

Rendering Methodology (2/2) Scenario making ,[object Object],[object Object],[object Object]

Outputs examples Consumer preferences: Design T is polarising and outperforms competitor except for leader D Lower case characters show significance at 80 percent; Upper case characters show significance at 90 percent; Single plus sign (+) shows significance at 95 percent; Double plus sign (++) shows significance at 99 percent Results are presented after the end of fieldwork. Typical presentations include significancy tests

Norms, modelling & KB ,[object Object],[object Object],[object Object],ExtenSights offers context based insights that are extracted from a common knowledge base: - allowing reuse of data across different products while protecting both proprietary data and confidential customer information - making sophisticated market intelligence accessible, also to non researchers internally and externally for client relations, as a proactive service to support NPD

Locations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

In-depth Qualitative Option ,[object Object],In depth diagnostics Likes/dislikes reasons ,[object Object],[object Object],[object Object],[object Object],[object Object]

Costs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contact: Alexandre Khan @ One World Research (1WR) Tel: 44 (0) 20 7099 4801, Email:alexandre.khan@1WR.net, Internet: www.1WR.net

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1WR RapiTests for Design

1. RapiTests for Design Contact: Alexandre Khan @ One World Research (1WR) Tel: 44 (0) 20 7099 4801, Email:alexandre.khan@1WR.net, Internet: www.1WR.net

6. Methodologies Recruitment Design against competition (n=100) Specific design parts (n=100) Upon selected respondents In-depth (option) Likes/dislikes & why’s Specific to parts Recruitment Preference Why’s Uniqueness, Relevance, Likes Purchase intent/ price levels Imagery/ attribute ratings Imagery/ attribute ratings Purchase intent/ Value for money Preference Tie break among alternatives Tie break among alternatives Intercept situation, London

7. Rendering Methodology (1/2) HD Screen Layouts Overview example Panorama example High wall example Question example

9. Outputs examples Consumer preferences: Design T is polarising and outperforms competitor except for leader D Lower case characters show significance at 80 percent; Upper case characters show significance at 90 percent; Single plus sign (+) shows significance at 95 percent; Double plus sign (++) shows significance at 99 percent Results are presented after the end of fieldwork. Typical presentations include significancy tests

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1WR RapiTests for Design

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