Eat My Words Name Portfolio 2013 - Brand Names With Buzz

Where’s the Beef?
© 2013 Eat My Words. All rights reserved.

Before you dive
into our portfolio,
here’s a little taste
of who we are and
why our names
don’t suck.

Super Sticky Names

Eat My Words creates love-at-first-sight brand names
that make strong emotional connections with
consumers and B2B audiences alike.
Our highly conceptual names make people feel good
because they “get” them. That’s because our names
are born out of the familiar. Not linguistic voodoo. Not
drunken Scrabble games. Not left-brained “scientific
processes.”
Imagine having a brand name that is liked by everyone.
You. Your team. Your boss. And most importantly, your
customers. That’s what you get when you work with us.
Just ask our clients…

Serious Fun

People who call us are generally not having fun. Yet.
We know. You have been trying to get everyone in the
company to agree on a name. Enduring endless
trademark rejections. And having to make sure your
name doesn’t mean something dirty in the Urban
Dictionary.
We are going to take all of that off your plate and
actually make the process fun. Sure, naming is serious
business, but it doesn’t mean we can’t have serious fun
doing it. Come meet with us in our office full of eye-
candy. Take part in our spirited consensus building
process. And get ready to have a good time. Even if we
are naming a B2B product for you, we have ways of
making you laugh.

Our San Francisco office is
affectionately named “Candyland.”

A name should
make you
SMILE"
instead of
SCRATCH"
your head.
Our Philosophy

SMILE if your brand name has these 5-winning qualities:
Suggestive – suggests a positive brand experience
Meaningful – your customers instantly "get it"
Imagery – visually evocative - creates a mental picture
Legs – carries the brand, lends itself to wordplay
Emotional – empowers, entertains, engages, enlightens
SCRATCH it off the list if it has any of these deal-breakers:
Spelling-challenged – you have to tell people how to spell it
Copycat – similar to competitors’ names
Random – disconnected from the brand
Annoying – hidden meaning, forced
Tame – flat, uninspired, boring, non-emotional
Curse of Knowledge – only insiders get it
Hard-to-pronounce – not obvious, relies on punctuation
The SMILE & SCRATCH Test*
*Our signature 12-point name evaluation test has been featured in the Wall Street Journal and Inc.


Greatest Hits

This popular frozen yogurt franchise is scooping up cold hard cash selling
branded merchandise with their name on it. Spoon Me booty shorts, anyone?


As seen in Target, Neato is the vacuum that’s leaving Roomba in the dust. We
named the company Neato Robotics to help justify the $349 price tag.


We named Del Monte’s all natural energy drink for women Bloom.
Just add vodka and it’s called a Sonic Bloom.


Name and tagline for a GPS for dogs. We named the social media app,
The Fireplug. The runner-up tagline was, “Many happy returns.”


In a sea of competitors, this name is the holy grail. Fun ﬂavor names include,
“Let there be Lemon,” and “Missionary” (for vanilla).


We named Wrigley’s new energy gum Alert. Each piece contains the
equivalent of half a cup of coffee (but doesn’t give you coffee breath).


This urban storage company lets people manage their boxes online and
retrieve them when they need them, even if it’s just one box.


Power Supply delivers healthy Paleo meals to Crossﬁt gyms. Formerly named
Catalyst Meals, this Washington DC company plans to roll out nationally.


A subsidiary of law ﬁrm Orrick, Verbatim supports the compliance needs of
the world's largest corporations. The name says, “we don’t make mistakes.”


The name of this new ofﬁce chat product evokes messages bouncing back
and forth like a ping pong ball.


A delicious protein beverage made from real milk and honey, Core Power is a
strong name that gets to the core of what it's for: strength and recovery.

Conﬁdential. All content © 2012 Eat My Words. All rights reserved.

This approachable name for a new investor advisory service from LPL
Financial makes financial planning sound inviting, not intimidating.


This heavenly chocolate has a ﬁtting name: Halo.


Formerly known as CaptureToCloud, LiveHive is a visual and social workspace
that enables teams to collaborate on plans and projects across any device.

This frozen yogurt franchise is garnering a lot of attention for its outrageous
name, fun tagline, and creative domain: www.getmetorehab.com.


These hipster headphones have a energetic name that’s much more
appealing than a meaningless jumble of letters and numbers.


Moondance is an iPod docking station for the bedroom that features
multicolor lighting to get you in the mood.

Moondance

A favorite of foodies, customers of this trendy San Francisco ice cream shop
are Smitten with this creamy ice cream and dreamy name.


This dating website from eHarmony evokes the excitement of meeting someone
you really like. The music tie-in makes a nod to eHarmony, but isn't forced.


Before we named them Watermark, this organization was named the Forum for
Women Executives and Entrepreneurs (FWEE). We took them to a new level.


This name for a virtual world for kids evokes a brand experience
of imagination, discovery, exploration, and fun.


The ﬁrst product from a company we named Swingset Kitchens is Monkey
Dunks, yummy all-natural dips in hip kid-friendly ﬂavors.


Festive names and taglines for the ﬁrst line of holiday beauty products from
the Gap.

DASH (travel make up kit)

A little color goes a long way.

POLISH

Everyone loves a new coat.

SUGAR BUFF

Roughing it never felt so good.!

GLOSS

Spread a little cheer.

GLIMMER

Light up a room.


Formerly called Second Chance because they hire ex-offenders, we
renamed this coffee I Have a Bean. Tagline: Inspired Coffee.


Inspired by two degrees being the shortest distance between you and a hungry
child, this socially minded company has fed malnourished children worldwide.

A playful name, tagline and cheeky ﬂavor names for a line of gourmet
brownies, which are “best served warm.” We named the gift box Mutts.


The tagline for Oregon Hazelnuts, Indulgence in a Nutshell.


This tagline communicates “sustainable and not farm-raised.”
It was our idea to highlight the word “ASK” in “ALASKA.”


Final Food for Thought

Your company name
will get used more
and last longer than
any investment !
you make in your
business.


Please direct business inquires to:
Alexandra Watkins
alexandra@eatmywords.com
(415) 552-7741

May we take your
order, please?

Eat My Words Name Portfolio 2013 - Brand Names With Buzz

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