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PRETUL si obiectivele organizatiei ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introducere ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pretul si declaratia de misiune ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Obiective ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A. PRETUL si VALOAREA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

COSTUL REAL PENTRU CUMPARATOR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

B. CALCULUL PRETURILOR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

STABILIREA PRETULUI UNUI SERVICIU STABILIRE PRETULUI UNUI SERVICIU Exemplu: o organizatie care ofera consultanta in marketing, cu 2 angajati, organizatie care vinde priceprea, expertiza si timpul angajatilor. Costuri de regie: salarii; chiria birourilor; intretinerea pieselor de birotica (fax, computere) Preturile pentru acest tip de organizatie se calculeaza pe baza timpului disponibil si a cheltuielilor care trebuiesc acoperite. nr. de zile/an = 365 zile nr. zile week-end/an = 104 zile nr. zile vacanta = 31 nr. zile lucratoare/an = 230 zile eficienta 80% = 184 zile nr. zile cursuri/an = 12 zile nr. zile “agenda”/an = 12 zile.

Calcule ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ANALIZA PRETURILOR SI OFERTELOR CONCURENTEI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pretul ridicat ,[object Object],[object Object],[object Object],[object Object],[object Object]

C. FACTORII care pot influenta pretul solicitat ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

D. STRATEGIILE DE STABILIRE A PRETURILOR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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