1. BUILD & GROW BUSINESS NETWORK
PRESENTS
HOW TO ATTRACT & WOW
FOR BUSINESS SUCCESS
2. WELCOME TO THE FIRST DAY OF THE REST OF
YOUR LIFE!
TODAY YOU WILL LEAVE HERE WITH
IDEA’S,SKILLS & DREAMS
THAT WILL CHANGE THE WAY
YOU THINK & DO BUSINESS!!
ARE YOU READY?
3. Now Pair Up, Introduce Yourself & Share Your Most
Embarrassing Or Funniest Moment.
Introducing: Alexander Slinn
The Customer Attraction & Retention Strategist
My Story:
•My Mother Attempted Suicide When I was 7yrs old.
• Parents Divorced Before Highschool.
•I Left Home at 12 & Started A Codeine Addiction.
4. • Never finished Yr 8 due to being threatened with a
Real Pistol.
•Was Severely bashed & had a knife held to my throat
13 Yrs.
•Attempted Suicide at 14 With 3 Days In Hospital.
•Moved 37+ times within 7 yrs.
Now Here Is The GOOD News
!!!! I SURVIVED !!!!
5. •Married Father Of 3
•Conquered A 20Yr Addiction To Codeine.
•Paying Off My Own House.
•No longer Dependant on Sleeping tablets
& Alcohol.
•Much Closer To Achieving My Legacy.
The Dreamcenter
6. Q: SO WHATS THAT MEAN FOR YOU ???
A: STACKS OF PASSION FILLED MONEY
MAKING TOOLS THAT YOU WILL ONLY EVER
ADD TOO & NEVER HAVE TO REPLACE.
Who Wants Some Of That?????
Now You Know Who I Am Would Be Ok To
Find Out About You.?
7. Gone In 60 Seconds
• Each Person Gets to Share With The Group:
• Their Name,
•Your Business &
•Why you’re here Today in 60 seconds?
8. Coming Up Next
: Your “Why” & It’s Importance too everything we
do & Don’t Do In our Business.
Your U.C.B.A: Your unique customer buying
advantage.
Business Name & Tagline/Catchphrase : Have Some
Fun Playing around with Business names & Taglines.
Stay Tuned To This Station
9. YOUR “WHY”
•Take a few minutes to think & write down your
reason why your in business.
•My Why Is :
“To Generate Enough Money Thru My Business To
Build The Largest Life Restoration & Rehab Facility
In Australia”.
To Also Help As Many Businesses As I Can To
Deliver Superior Service Thru Copywriting &
Awesome Buying Experiences.
10. •Now Lets Share Some Of Your Reason’s
•Our Why Will Help Govern What We Will & Wont
Do Within Our Business.
•As Life Offers Many Good Opportunities We Need
To Select Only The Best One’s That Fit With Our
“Why”.
•It Will Also Help To Re-focus If We Get Off Course.
•Our Why Can Always change If Needed Its Not Set
In Concrete.
11. U.C.B.A
Unique Customer Buying Advantage
•Is A Positioning Tool That’s Used To Make You &
Your Business The Only Logical Choice.
It’s Also An Attraction Tool & Weapon For Your Tool
Box.
Here Is How To Start Creating One:
P.T.O
p.s. That’s not it…Lol
12. Part 1
You Know When You Want…………….?
Part 2
Well What We Do Is…………………….?
The Trick With It Is To Combine them & Boil it Down
To A Single Sentence Or Phrase.
Subaru: All For The Driver
Bunning's: Where lowest prices are just the beginning
13. Mine Is : “Building & Growing Your Business To
Outlast Your Competition Guaranteed”
Now Lets Share Yours To See How We Can Give it
The Attract & Wow Effect.
Great Work Everyone
Now Lets All Stand Up Turn To Your Right & Give
The Person Next To You A Quick Shoulder
Massage..for 30 seconds
Now Stop Turn To Your Left & Return The Favor…..
14. Business Name & Tagline/Catchphrase
This Is To Have Some Fun In Creating A Business
Name & Tagline/Catchphrase You May Want In The
Future.
Or To Help Improve Your Current One To Make it
Even More Attractive To Your Target Market…..
Mine Is : “Build & Grow Business Network”
“Catapulting Your Business Into Financial Bliss”
15. •The Main Reason For This Is Sometimes We Try To
Get Clever & Witty Which Can Lead To Confusion
For The Potential Customers.
•We Want To Make It Clear & Easy To Understand In
Every Way.
•This Very Exercise Is Where I Proved To My Mentor
That I Had Done The Work & Immersed Myself In
The Material.
•Plus Received Applause & Recognition From Some
Very High Profile Business Experts.
16. •Lets Share & Help Each Other With Our Creation’s
•This One Exercise Alone Could Literally Attract
More Customers & Clients!!!
Raise Your Hand If You’ve Already
Got Something Out Of Today?
Keep It Up If You’ve Had Some Fun In The Process.
Who Wants More?
Well There’s Plenty More To Come…..
17. How To Create Copy That Works
The 4 Part Formula
A.I.D.A
Attention:
•The Headline Is The First & Most Important
Part Of Any Ad Or Article.
•Its Sole Purpose Is to Grab The Readers
Attention & Keep Them Reading Further.
18. 7 Types Of Headlines
The Benefit Headline: Which States a Benefit &
Follows W.I.I.F.M
The News Headline: Advertising News Or Something
New From your Business.
The How To Headline: Helping The Reader Learn
How To Do Something.
The Question Headline: You Must Know Your Target
Market To Know Which Question To Use.
19. The Guarantee Headline: Which Offers A Benefit &
Guarantee’s A Result.
The Price Off Headline: Is The Best One To
Announce An Offer.
The Problem/Solution Headline: It Uses A Target
Markets Biggest Problem & Offers A Solution To It.
•Now Take A Few Minutes To Have A Go At Writing
A Headlines For A Product Or Service.
Let’s Share Some Of These & See What's Been
Created.
20. Interest/Subheading
This Is Where You Can Expand On The Headline.
Summarise The Main Benefit Or Introduce The Main
Offer.
Always Keeping “What's In It For Me” In Mind.
21. Desire/Body Copy
This Where You Continue To Hold The Readers
Interest.
Go Into More Detail On How You Can Help Them &
Solve Their Problem.
Plus Introduce A Secondary Benefit & Testimonials If
Appropriate.
22. Action/Tell The Reader What To Do Next.
Include A Limited Offer/Time Sensitive
Create a Sense Of Urgency.
Explain The Value Of The Offer.
Make It Easy To Respond & Buy.
Tell Them To Act Now.
23. THE WOW EFFECT
Is Where I’m Most Passionate & Aim To Bring
Congruency Between What's Advertised &
Experienced Within The Business.
It Takes Looking At Each Business Individually &
Identifying The Target Market.
Then Customising The Products & Services To The
Market.
Plus Delivering It In A Way That Stuns Your
Competitors & Wow’s The Customer Everytime.
24. It’s Creating A Repeatable Experience That Makes
Them Feel Great Everytime.
What Experiences Have You Had Where You’ve Been
Let Down By Over Hyped Advertising & Promises.
Grab A Partner & Share A Story Each In The Next
Few Minutes.
Who Would Like To Share Thiers?
By Creating Such An Experience For Your Customer
You Will More Than Likely Either Need To Expand
Or Maintain Your Current Client Base.
