The document outlines an in-class session that involves guest students, taking interview videos, and discussing document design work. It provides instructions for splitting into groups - one to capture video interviews and one to discuss current designs with guests. The class will then reconvene for a break and discussion of using graphics in print and digital work. The instructor presents six common uses of graphics: to entice, illustrate, inform, brand, visually enhance, and unify. Students are then instructed to work in teams on their projects and assignments.

2. TODAY
1) Guests and video and adapting, oh
my!
2) Quickly: what do we need to do?
3) Post-video break
4) Graphics: how do they work?
5) Group time
6) Homework

3. Our guests
Today we are lucky to have some of the students
from the ACE program here to visit with us.
We’re going to do two things:
1)Capture some interview video
2)Talk with them about the documents we have
done so far.

4. With video…
Just a quick reminder of some things to remember
with video.
1)Make sure you’re getting good sound.
2)Don’t forget the rule of thirds/to frame your
interviewee

5. The Rule of Thirds is
basically this: think of
your visual images
(including video footage)
as being broken into 9
quadrants, like the image
to the side. Key elements
should appear at the
intersections or on the
lines themselves. In other
words, don’t put an
interview participant
dead center in the frame:
it’ll feel and look off
when we watch the
footage.

6. Good rule of thirds framing on
a terrible slide :

7. Split into two groups
Some of you will be sharing your current designs
with half of our guests and talking to them about
their experiences/asking what they might want.
The other half of you will be capturing some video.
For the first portion of this activity, all our guests will
talk to the print group while the video folks
get set up and ready.

8. And now we work
Check with me if you have questions
or concerns. Otherwise, let’s focus
on our work and see what we can do
in the next hour-and-a-half or so.

9. Break time!
411/511 students, it’s officially break time. Be back
in about 15 minutes.
ACE students, thank you so much for coming in and
for your help with our project! We really appreciate
it!

10. ACE: we’ll do that
again next week…
With any luck, we will have another
set of ACE students to work with
next week, so that should help us
with gathering material and getting
both our video project and the rest
of our print work taken care of.

11. Transitioning: Graphics
For today, you did a slew of readings on graphics
and how to best use them in your both print and
digital work. If you have questions from the
readings, we can talk about that, but what I wanted
to do first is give you a little different slant on things
(like I did last week with the color stuff) by adding
my voice to the mix in your heads. :)

12. Dr. Phill presents:
the 6 things we do with
graphics
In a society so intimately tied to the
nature of the visual, we use graphics
to do all sorts of heavy lifting in our
design (and in our rhetoric). The
following slides enumerate some
common ways that we use graphics
and offer examples of each.

14. Use 1: to Entice
You will find that many graphics do more than one
of the things on this list, but one of the most visceral
uses of any graphics is to entice the audience, to
give them something pretty, interesting, or awe
inspiring to look at while considering your
document.
This can take many forms.

18. Use 2: to Illustrate
Perhaps the most obvious use of an
image is to illustrate something that
is being written about, or literally to
show the “thing” being shared.

22. Use 3: to Inform
Sometimes graphics exist simply to offer information
that the text either cannot share verbally or which is
more user-friendly, or more dramatic, to be seen in
image form.

27. Use 4: to Brand
Graphics– particularly here logos–
are one of the most powerful ways
to brand a product. In a world
currently obsessed with marketing
(even on the level of the individual),
branding is a key element in current
visual rhetoric.

33. Use 5: to Visually Enhance
Sometimes graphics are present because they “spice
up” a design that is otherwise bland. It’s from this
particular use that we get the terminology “splash”
art. These images usually do one of the other things
as well, but their primary use is to enhance a layout
or otherwise make the visual presence of something
more pleasing.

38. Use 6: to Unify
Nothing pulls together a design like
the use of a nice, crisp, clean graphic
that can span the majority of a
document or can through color or
shape draw together what seem like
disconnected elements.

46. Let’s use the rest of class
To work in our teams. Think about what you need to
coordinate, what questions you have, where things
are right now, etc. I will circulate to check in and ask
questions.

47. For Next Week
Read: iMovie Tutorials
In class we will do some iMovie
work, and we’ll talk with some
additional ACE folks, then we’ll
work, work, and work some more.