SlideShare ist ein Scribd-Unternehmen logo
1 von 12
Downloaden Sie, um offline zu lesen
European Journal of Business and Management www.iiste.org
ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online)
Vol.5, No.20, 2013
192
Selection of a Survey Research Instrument: Impediments of
Personality Inventory in Non-English Speaking Countries like
Pakistan.
Dr. MahwishAnjam
DHA Suffa University Phase VII (Ext), DHA, Karachi.
E-mail: mahwishanjum@hotmail.com
Dr. Kamran Siddiqui
DHA Suffa University Phase VII (Ext), DHA, Karachi.
E-mail:Kamran_Siddiqui@hotmail.com
Saima Sardar Khan
DHA Suffa University Phase VII (Ext), DHA, Karachi.
E-mail:saimasardarkhan@yahoo.com
Abstract
This paper aims to share the experiences of using two empirically-related yet conceptually distinct instruments
i.e., Goldberg’s IP-IP and Costa and McCrae’s NEO-PI-R to measure the respondent’s personality factors and
facets. This research paper presents findings on six methodological issues i.e., sampling, validity, reliability, data
collection, screening confirmatory factor analyses. For validity concerns both instruments reached to
obsolescence as these were developed ages ago and not updated with pace of human development. For
replication in non-English countries Goldberg’s IP-IP has edge over Costa & McCrae’s NEO-PI-R for three
counts; (a) it has less words and relatively simple syntax made it really easy for participant with linguistic
barriers; (b) shows no sign of US cultural specificity in terms of places, slang or implicit meanings made it closer
to participants in a non-English speaking country like Pakistan and (c) it takes less than half time to complete the
survey. For reliability issues NEO-PI-R represented better results. For both instruments consistency might be
compromised while replicating these instruments in non English speaking country. IP-IP does not provide any
guideline for data screening while NEO-PI-R provides a very detailed data screening process. During factor
analyses it was revealed both instruments replicated five factor model at both levels i.e., first order factor
analyses resulting in facets and second order factor analyses provided the factors but during the NEO-PI-R factor
analyses it was observed that a large number of items were dropped out from the analyses that raised the
question of item validity in non-English speaking countries.
Keywords: Goldberg’s IP-IP, Costa & McCrae’s NEO-PI-R, Research Instrument, personality Inventory.
1. Introduction
The paper aims to present the comparative experiences of using two empirically-related yet conceptually distinct
instruments i.e., Goldberg’s IP-IP and Costa and McCrae’s NEO-PI-R to measure the respondent’s personality
factors and facets. These two instruments are extensively used by personality counsellors to diagnose personality
disorders in their subjects. Realizing the worth of these instruments, academicians have also used these
personality inventories in academic studies as well. This research presents comparisons between the two
personality instruments on six methodological issues; (a) sampling issues; (b) validity issues; (c) reliability
issues; (d) data collection issues; (e) data screening issues and (f) confirmatory factor analyses for both
instruments. It provides valuable insights in selection of particular personality instrument especially outside
North America.
2. Literature Review
One of the most important developments in personality is the convergence on five common factors as a general
model for describing the concept (Pervin& John, 2001) commonly referred as ‘Big Five’ (Goldberg, 1981) or
academically known as five-factor model (FFM) of personality (Costa & McCrae, 1985). Most of the arguments
are founded on logical reasoning and are supported by evidence. There is a general convergence on three issues
that are claimed to be consistent across: (a) instruments - the lexical approach, questionnaire approach and
observers, (b) age and sex groups, and (c) languages and cultures for the lexical approach.
Goldberg (1981) convincingly proposed a five-factor personality model, referred to as the ‘“Big Five’: (1)
Extraversion - outgoing and stimulation-oriented, (2) Neuroticism – emotionally reactive, (3) Agreeableness-
affable, friendly, conciliatory, (4) Conscientiousness - dutiful, planful, and orderly, and (5) Openness to
experience - open to new ideas and change (Goldberg, 1981). The Big Five can also be remembered as OCEAN
(Goldberg, 1993). Support for the Five-Factor Model (FFM) comes from Costa and McCrae (1985) as an
European Journal of Business and Management www.iiste.org
ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online)
Vol.5, No.20, 2013
193
alternate five-factor model having almost similar output.
Goldberg (1992) developed the IPIP-NEO (International Personality Item Pool); a 120-item scale to measure
one's standing on five broad personality domains. Similarly, Costa and McCrae (1992) developed another
personality inventory; a 240-item measure of the Five Factor Model along with six subordinate facets of each of
the personality factors. This instrument is commonly known as NEO PI-R (The Revised NEO Personality
Inventory) and used for personality disorder diagnosis among adults (Costa & McCrae, 1992). This instrument is
a proprietary instrument and items are copyrighted by the test authors.
Both models have some common characteristics, which were presented mainly for Costa’s and McCrae’s FFM,
but are also valid for Goldberg’s Big Five. Firstly, both models used factor analysis as major analytical tool.
Factor analysis is the most commonly used statistical techniques among sociologists and psychologists to the
study of personality. This technique is used for determining those variables that increase or decrease together and
is used in the development of personality theory (Pervin& John, 2011). By using this mathematical tool the
researcher identifies groups of traits that are correlated with one another but not correlated with other groups.
Then each group of traits is labelled as a personality dimension that underlies it (Bernstein, Stewart, Roy, Srull,
&Wickens, 1994). Secondly, these factors remain stable in adulthood (McCrae & Costa, 1990); thirdly these are
dimensions, not types, so people vary continuously on them (McCrae, & Costa, 1997); fourth, the factors and
their specific facets are heritable (i.e., genetic), at least in part (Loehlin, McCrae, Costa, & John, 1998). Fifth, the
factors probably had adaptive value in a prehistoric environment (Buss, 1996). Sixth, the factors are considered
universal, having been recovered in languages as diverse as German and Chinese (McCrae & Costa, 1997).
Finally, knowing one's placement on the factors is useful for insight and improvement through therapy (Costa &
McCrae, 1992).
On the other hand there are several differences between the two empirically-related yet conceptually distinct
models, Goldberg’s (1981) Big Five and Costa and McCrae’s (1992) Five Factor Model (FFM). For instance,
one of the theoretical bases used in the Big Five is that individual differences that are most salient and socially
relevant and have come to be encoded as terms in the natural language referred to as the lexical hypothesis,
while FFM uses a comprehensive model of genetic and environmental causes and contexts commonly known as
traits. Secondly, Goldberg used a circular measurement model in which many items are dependent on two factors
rather than just one, whereas Costa and McCrae used a hierarchical model in which lower-level facets combine
to form higher-level factors. Most obvious is Goldberg’s (1996) use of adjectives known as the Big Five Markers
(IPIP-NEO) in his questionnaires. In contrast, Costa and McCrae use sentences in their questionnaire inventory
(NEO-PI-R) (Pervin& John, 1997).
Opposition to the theory is also abundant, as exemplified by the work of Block (1995) and McAdams (1992).
Firstly, the Big Five do not explain all of human personality (McAdams, 1992); they fail to explain feelings,
motives, interpersonal behaviour, and social context (Carlson, 1992). Secondly, the Big Five is not based on any
underlying theory; it is merely an empirical finding that certain descriptors cluster together under factor analysis
without mentioning the underlying causes behind them (Digman, 1997). Thirdly, several important personality
traits lie beyond the Big Five (Paunonen& Jackson, 2000). Fourth, FFM fails to provide a biological link
between genetic causation and behaviouralorganisation (Eysenck, 1998). Fifth, the five factors are not
independent of each other; negative correlations often appear between Neuroticism and Extraversion (Digman,
1997). The most elaborate critique has come from Block (1995), who while suggesting that the Big Five are very
broad and inappropriate for practical purposes, argued that all important trait-descriptive terms may not be
representatively distributed in language (Block, 1995).
Skimming through literature it is apparent that most of the support or criticism is directed towards Big Five or
FFM and not towards the instruments measuring Big Five. There appears to be a significant gap in the literature
on personality instrument’s reliability, validity and usability especially outside USA.
3. Research Methodology
The purpose of this research is to report the comparative results of two studies using two instruments (i.e., IP-IP
& NEO-PI-R) to measure the personality factors and facets. It provides a step-by-step comparison of two studies
conducted in Pakistan.
4. Findings
This research paper presents findings on six methodological issues. Firstly, it provides findings related to
sampling issues. Secondly, it covers validity issues in personality inventories (Costa & McCrae’s NEO-PI-R and
Goldberg’s IP-IP) for adoption in non-English speaking country. Thirdly it presents the reliability issues for both
instruments. Fourth, it provides a comparison of data collection issues. Fifth, it highlights data screening issues
and finally it compares confirmatory factor analyses for both instruments.
European Journal of Business and Management www.iiste.org
ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online)
Vol.5, No.20, 2013
194
4.1 Sampling Issues
The sample used in both studies comprised university students enrolled on at least their second year. All three
levels of university education, i.e. undergraduate, graduate and doctoral were considered for this study. Although
quotas were not assigned according to age or sex, special considerations were made to ensure as representative a
sample as possible. Although this study does not use quota sampling all efforts were made to ensure that a good
representative sample was obtained in terms of sex and age groups. The student component provided a
significant proportion of young people, who have excellent command over written and spoken English language
as the medium of instruction for higher education in Pakistan is English. It is important to note that both of these
populations have been selected from larger populations on the basis of both judgment and convenience.
Psychologists often select samples based on convenience and many modern day researchers do not consider this
practice as any problem (MacCallum, Widaman, Preacher & Hong, 2001).
The samples used in both studies were comprised of university students aged between 15 and 34 years, enrolled
in different undergraduate, postgraduate and doctoral programs throughout Pakistan. The university student
component was chosen so as to make sure the respondents are likely to be read and understand the
questionnaires and respond them quickly. Another point worth mentioning in this case is the cognitive problems
of students for NEO-PI-R. Although the target audience were selected with care, i.e. university students at least
in their second year of study, and at university level the medium of instruction and examination is English
language throughout Pakistan, it was observed that many respondents sought advice from their colleagues for
particular items which reflects the difficulty level of NEO-PI-R.
4.2 Validity Issues
A number of observations are presented on validity issue for both instruments in line with the guidelines
available in the literature to test whether or not an indicator (or set of indicators) that is devised to gauge a
concept really measures that concept (Bryman and Bell, 2007). Various non-statistical validity checks were
made prior to the questionnaire’s actual implementation.
Firstly, both instruments were adopted from different earlier studies providing acceptably reliable and valid
measures. These measures were processed in a systematic manner the NEO-PI-R personality inventory test was
developed by Costa and McCrae (1992) by observing thousands of objects.
Secondly, it was the US cultural specific nature of NEO-PI-R. For example, an item from NEO-PI-R inventory:
‘I wouldn't enjoy vacationing in Las Vegas.’ Unsurprisingly, this item like some other items were not properly
understood by some of the students in a developing Muslim country like Pakistan, where an average student does
not have an idea what ‘Las Vegas’ is famous for. In contrast Goldberg’s IP-IP inventory shows no sign of US
cultural specificity in terms of places, slang or implicit meanings.
Thirdly, the NEO-PI-R has 240 items in total with 2512 words; making it 10.5 words per item. In contrast
Goldberg’s IP-IP has 120 items with only 547 easy words; making it 4.5 words per item which might have
resulted in lesser dropout rate for individual items during the factor analysis. One of the limitations of NEO-PI-R
is that having more words and relatively complicated syntax (Exhibit–I) made it really difficult for participant
with linguistic barriers and cultural distance in a non-English speaking country like Pakistan.
Finally and probably most importantly these instruments were developed during late eighties and revised in early
nineties. Since then world has changed a lot but these instruments were not updated as society has moved over a
period of time. For instance, mobile phones became the most common gadget around the globe (Kalba, 2007).
With more 3 billion subscribers around the world [implying that more than 50% of the world's [adult] population
is using mobile phones], mobile phones have out-diffused virtually every prior technology, whether it be
television sets, radios, wrist watches, wallets, or the internet, and have done so in only 25 years (Encyclopaedia
Britannica Online, 2010). Mobile Phones could be considered as just one example common manifestation of the
latest phase of globalisation in the modern age (Kalba, 2007). Other examples of common manifestations of
modern world could be social networking websites, sports, events and media. Both the instruments failed to take
any leverage of modern day manifestations in their instruments trying to solicit information for one’s personality.
4.3 Reliability Issues
The International Personality Item Pool website (http://ipip.ori.org) has reported excellent internal consistency
results for IPIP inventory (Exhibit-II). The domain scales (N, E, O, A and C) had correspondingly larger
coefficient alphas, which ranged from 0.79 to 0.87 while internal consistencies for the scales for the 30
individual facets ranged from 0.51 to 0.80. These scales were further validated in many other studies (Gow,
Whiteman, Pattie &Deary, 2005; Guenole&Chernyshenko, 2005). Both of these studies reported that the IPIP
scales have good internal consistency and relate strongly to major dimensions of personality. In the similar
fashion the Cronbach alpha were calculated for domains scales (N, E, O, A and C) and found the acceptable
range i.e. α = 0.58 to 0.79. The individual facet wise also resulted in acceptable internal consistencies.
Internal consistency results were obtained from the NEO-PI-R (form-S) manual (Exhibit-III). The 48-item
domain scales (N, E, O, A and C) had correspondingly larger coefficient alphas, which ranged from α = 0.86 to
European Journal of Business and Management www.iiste.org
ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online)
Vol.5, No.20, 2013
195
0.95 while internal consistencies for the scales for the 30 individual facets ranged from α = 0.56 to 0.81 and
were considered acceptable (Costa & McCrae, 1992). Similarly, Cronbach alphas were calculated for domain
scales (N, E, O, A and C) resulting in acceptable internal consistencies ranging from α = 0.71 to 0.79 (Exhibit-
III). Internal consistency results for individual facets were also found in an acceptable range [i.e. α = 0.81 to
0.98]. It shows that there is a significant difference between alpha figures before and after factor analyses.
In both cases domain score obtained from the current studies found far lower than the reported in the original
inventory scores. This reflects that consistency might be compromised while replicating these instruments in non
English speaking country.
4.4 Data Collection Issues
A methodological criticism often directed at the Big Five is that much of the evidence relies on self-report
questionnaires so that self-report bias and falsification of responses is impossible to deal with completely. These
assessments may be less reliable or objective than behavioural observations, performance indices, or the
judgments of multiple others (McAdams, 1992). The five-factor structure has been replicated in peer reports as
well (e.g., Goldberg, 1990); however, many of the substantive findings rely on self-reports. These studies used
the self report formats.
A typical questionnaire administration session started with a brief introduction to the author, which was normally
presented by the respective faculty member. Then the author welcomed the students, giving a brief overview of
the research, its objectives and the importance of such research for academia in general and Pakistan in particular.
After the briefing, the author asked for student consent to participate, and invited those students who declined to
leave the room. Very few students actually left the class rooms. The author assured the remaining students that
their responses would remain strictly confidential and that data from the survey would be reported only in the
aggregate. The questionnaires were then distributed and the author engaged the respondents in the task of
completing them in order to reduce the possibility of response sets or random responses to the items. At the end
of each session the author thanked the students and respective faculty members for their co-operation.
For IP-IP study all respondents indicated that they had no problems in completing any of the items while for
NEO-PI-R there were several linguistic and cognitive difficulties observed among the respondents. Time to
complete IP-IP questionnaire in semi-natural classroom settings was 15 to 25 minutes. While in the similar
settings most of the sessions for NEO-PI-R lasted for 60 to 90 minutes.
4.5 DataScreening Issues
IP-IP does not provide any guideline for data screening. For NEO-PI-R data was scanned using a very stringent
screening process based on the guidelines provided by Costa and McCrae (1992), who stated that the NEO PI-R
should not be scored if:
a) 41 or more responses are missing for a particular respondent.
b) a particular respondent answered;
‘Strongly Disagree’ to more than 6 consecutive items,
‘Disagree’ to more than 9 consecutive items,
‘Neutral’ to more than 10 consecu¬tive items,
‘Agree’ to more than 14 consecutive items, or
‘Strongly Agree’ to more than 9 consecutive items.
Based on these guidelines, all the questionnaires were manually examined and a number of questionnaires were
rejected for further processing, as they fell short of meeting the above criteria
4.6 Factor Analysis Issues
Using a priori knowledge about five high order factors i.e., Neuroticism, Extraversion, Openness to experience,
Agreeableness and Conscientiousness were factor analysed separately in both studies. These confirmatory factor
analyses were performed using 24/48 items related to each factor and hence making the five separate analyses
for all 120/240 items in the IP-IP/NEO-PI-R inventory. Items were factor analysed using the maximum
likelihood method of extraction and direct oblimin form of oblique rotation. These items were analysed using a
criteria based on a priori knowledge was used which is critical for any confirmatory factor analysis (Byrne, 1998)
and based on theoretical underpinning and empirical research, relations between the observed variables and the
underlying factors were postulated a priori.
During the NEO-PI-R factor analyses it was observed that a large number of items were dropped out from the
analyses (Exhibit-IV). It was considered as standard practice for filtering the scales to drop the items with the
lowest item-to total correlations or the lowest factor loadings (Churchill, 1979). The resultant factors having
lesser number of items per factors were considered adequate for several reasons. Firstly, NEO-PI-R provides 8
items per facet making it 48 items for each factor and IP-IP provides 4 items per facets resulting in 24 items for
each factor. This number was more than sufficient as the criteria outlined for factor analysis require loading of at
least two items per factor. Secondly, conventional guidelines for construct measurement states that: (a) construct
indicators should be internally consistent for valid measures; (b) there are optimal magnitudes of correlations
European Journal of Business and Management www.iiste.org
ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online)
Vol.5, No.20, 2013
196
between items (Bollen& Lennox, 1991). Under cross-loadings situations items were loaded on a single factor
which has the highest loading among all other loadings and it must fall for a particular factor using a prior
criteria (Hair et al, 2006) and available guidelines (Costa and McCrae, 1992).
5. Conclusion
This research paper has demonstrated originality on several levels. One aspect refers to the comparisons of two
empirically-related yet conceptually distinct instruments rather than comparisons of two theoretical models. The
study concludes a number of issues based on the related literature and empirical findings.
For validity concerns both instruments reached to obsolescence as these were developed ages ago and not
updated with pace of human development. For replication in non-English countries Goldberg’s IP-IP has edge
over Costa & McCrae’s NEO-PI-R for three counts; (a) it has less words and relatively simple syntax (Exhibit –
I) made it really easy for participant with linguistic barriers; (b) shows no sign of US cultural specificity in
terms of places, slang or implicit meanings made it closer to participants in a non-English speaking country like
Pakistan and (c) it takes less than half time to complete the survey.
For reliability issues NEO-PI-R represented better results. For both instruments consistency might be
compromised while replicating these instruments in non English speaking country. IP-IP does not provide any
guideline for data screening while NEO-PI-R provides a very detailed data screening process.
During factor analyses it was revealed both instruments replicated five factor model at both level i.e. first order
factor analyses resulting in facets and second order factor analyses provided the factor structure but during the
NEO-PI-R factor analyses it was observed that a large number of items were dropped out from the analyses
(Exhibit-V) that raises the questions of item validity in non-English speaking countries.
6. Limitations
The results obtained from this empirical work must be interpreted in light of the study’s limitations. These arose
because of the exploratory nature of the research and its restriction in scope, and they are summarised as follows.
As mentioned earlier, the sample for this study comprised university students enrolled in any discipline at any
level of university education i.e. undergraduate, graduate and doctoral. Additionally, all efforts were made to
make this a representative sample in terms of demographic background (age, sex, marital status, income group
and subjects of study), and this strategy had some problems associated with it. Firstly, whilst business and
computer studies departments had good enrolments, other departments had low enrolments and low attendance,
and this resulted in a reliance on business and computer studies students. Secondly, some students were unable to
comprehend the research instrument completely, despite being taught in English. Thirdly, the target populations
were selected from larger populations on the basis of both judgment and convenience, thereby making it
impossible for the researcher to completely control the randomness of the sample.
The questionnaire survey used in this study is subject to a number of limitations. Firstly, the approach may have
been ineffective in encouraging and stimulating free expressions concerning the behaviour of the respondents.
This is because lack of resources cannot permit an in-depth investigation. For instance, if a questionnaire is too
long or too detailed, results can be adversely affected. Consequently, this questionnaire could only obtain
information concerning certain influences on the consumer’s behaviour.
A few strengths of personality research; the universal use of self-reporting questionnaires, and use of students in
the research process, which make the process robust and economically feasible, are actually highly criticized in
different non-academic quarters.
7. Recommendations
Despite its limitations, the findings of this study provide a platform/basis for future investigation and diagnosis,
as well as yielding valuable insights into the importance of a number of instrument issues.
7.1 Implications
The study produces various implications for practising researchers especially those who would like to use
personality instruments in their research or those who would like to develop new instruments to measure
respondent’s personality. The results from the analysis of the two instruments have the potential to offer new and
important insights concerning personality instruments.
7.2 Need for Further Research:
While the two instruments were considered two conceptually related but practically distinct constructs in this
study, other researchers could conduct a more thorough investigation and examine these constructs from
psychological and behavioural points of view. Organising focus groups or in-depth interviews may be a good
way to clarify the differences as well as similarities between these two concepts from the user’s perspective.
European Journal of Business and Management www.iiste.org
ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online)
Vol.5, No.20, 2013
197
References
Bernstein, D.A., Stewart, A. C., Roy, E. J., Srull, T. K., &Wickens, C. D., (1994), Psychology, Houghton
Mifflin Co. Boston.
Block, J., (1995). Going beyond the five factors given: Rejoinder to Costa and McCrae (1995) and Goldberg and
Saucier (1995).Psychological Bulletin, 117, 226-229.
Bollen, K.A., & Lennox R. (1991) Conventional Wisdom on Measurement: A Structural Equation Perspective.
Psychological Bulletin, 110, 305-14.
Bryman, A., & Bell, E., (2007). Business Research Methods, 2nd Ed., Oxford University Press, New York.
Buss, D. M., (1996).Social adaptation and five major factors of personality. In Wiggins J. S., The five-factor
model of personality: Theoretical perspectives (180-207). New York: Guilford.
Byrne, B.N., (1998). Structural Equation Modelling With AMOS: Basic Concepts, Applications, and
Programming (Multivariate Applications Series), London: Lawrence Eribaum Associates, Inc.
Carlson, R., (1992). Shrinking personality: One cheer for big five. Contemporary Psychology, 37, 644-645.
Churchill, G. A., Jr. (1979) A Paradigm for Developing Better Measures of Marketing Constructs. Journal of
Marketing Research 16, 64-73.
Costa, P. T., & McCrae, R. R. (1985).The NEO Personality Inventory manual. Odessa, FL: Psychological
Assessment Resources.
Costa, P. T., & McCrae, R. R. (1992).NEO PI-R Personality Inventory Professional Manual. Odessa, FL:
Psychological Assessment Resources.
Digman, J.M., (1997). Higher-Order Factors of the Big Five, Journal of Personality and Social Psychology,
73(6) p 1246-1256
Eysenck, M., (1998). Psychology - An integrated approach, Addison Wesley Longman Inc., New York
Goldberg, L. R., (1981). Language and individual differences: The search for universals in personality lexicons.
In Wheeler (Ed.), Review of Personality and social psychology, 1, 141-165. Beverly Hills, CA: Sage.
Goldberg, L. R., (1990). An Alternative Description of Personality: The Big-Five Factor structure, Journal of
Personality and Social Psychology, 59(6), p 1216-1229
Goldberg, L. R., (1993). The structure of phenotypic personality traits.American Psychologist, 48, 26-34.
Gow, A.J., Whiteman, M.C., Pattie A., &Deary, I.J., (2005). Goldberg’s ‘IPIP’ Big-Five factor markers: Internal
consistency and concurrent validation in Scotland, Personality and Individual Differences, 39, 317–329
Guenole, N., &Chernyshenko, O., (2005). The suitability of Goldberg’s Big Five IPIP personality markers in
New Zealand: A dimensionality, bias, and criterion validity evaluation, New Zealand Journal of
Psychology, 34 (2), 86
Kalba, K., (2007). The Adoption of Mobile Phones in Emerging Markets: Global Diffusion and the Rural
Challenge, 6th
Annual Global Mobility Roundtable, University of Southern California
Loehlin, J.C., McCrae, R.R., Costa, P.T., Jr., & John, O. P. (1998).Heritabilities of common and measure-
specific components of the Big Five personality factors.Journal of Research in Personality, 32, 431-
453.
McAdams, D. P. (1995). What do we know when we know a person? Journal of Personality, 63, 365-396.
McCrae, R. R. & Costa, P. T. (1990). Personality in adulthood. New York: The Guildford Press.
McCrae, R. R., & Costa, P. T., (1997).Personality trait structure as a human universal.American Psychologist, 52,
509-516.
Mobile Phone (2010). In EncyclopaediaEnciclopedia Britannica Online, (2010). Retrieved July 7, 2010, from
Encyclopedia Britannica http://search.eb.com/eb/article-9403602
Paunonen, S.V., Jackson, D. N. (2000). What is beyond the Big Five? Plenty! Journal of Personality, 68, 821-
835.
Pervin, L. A., & John, O. P., (2001). Personality – Theory and Research. New York., John Wiley & Sons Inc.
Siddiqui, K., (2011). “Personality influences Customer Switching”, Interdisciplinary Journal of Contemporary
Research In Business, Vol:2, No:10, pp:363-371
Siddiqui, K., (2012). “Personality influences on Customer Satisfaction.”African Journal of Business
Management.Vol:6, No.11, pp. 4134-4141
European Journal of Business and Management www.iiste.org
ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online)
Vol.5, No.20, 2013
198
Exhibit - I Comparison of NEO-PI-R and IP-IP - facets and examples
Facets NEO-PI-R1
IPIP-NEO2
Extraversion Facets
Warmth I'm known as a warm and friendly person. Make friends easily.
Gregariousness I like to have a lot of people around me. Love large parties.
Assertiveness I am dominant, forceful, and assertive. Take control of things.
Activity I am a very active person. Am always busy.
Excitement-seeking I like to be where the action is. Love excitement.
Positive Emotion I laugh easily. Have a lot of fun.
Agreeableness Facets
Trust My first reaction is to trust people. Trust others.
Straight-forwardness I couldn't deceive anyone even if I wanted to. Cheat to get ahead.
Altruism I'm not known for my generosity. Love to help others.
Compliance I would rather co-operate with others than compete
with them.
Insult people.
Modesty I try to be humble. Have a high opinion of myself.
Tender mindedness I have sympathy for others less fortunate than me. Sympathize with the homeless.
Conscientiousness Facets
Competence I keep myself informed and usually make
intelligent decisions.
Complete tasks successfully.
Order I like to keep everything in its place so I know just
where it is.
Like to tidy up.
Dutifulness I try to perform all the tasks assigned to me
conscientiously.
Keep my promises.
Achievement striving I work hard to accomplish my goals. Work hard.
Self-Discipline I have a lot of self-discipline. Handle tasks smoothly.
Deliberation I always consider the consequences before I take
action.
Jump into things without
thinking.
Neuroticism / Emotional Stability
Anxiety I often worry about things that might go wrong. Worry about things.
Angry Hostility I often get angry at the way people treat me. Get angry easily.
Depression I have a low opinion of myself. Dislike myself.
Self-Consciousness At times I have been so ashamed I just wanted to
hide.
Am afraid to draw attention to
myself.
Impulsiveness Sometimes I do things on impulse that I later
regret.
Go on binges.
Vulnerability I often feel helpless and want someone else to
solve my problems.
Panic easily.
Openness / Intellect Facets
Fantasy I have an active fantasy life. Enjoy wild flights of fantasy.
Aesthetics Aesthetic and artistic concerns aren't very
important to me.
Believe in the importance of
art.
Feelings I experience a wide range of emotions or feelings. Experience my emotions
intensely.
Actions I follow the same route when I go someplace. Prefer variety to routine.
Ideas I have a lot of intellectual curiosity. Love to read challenging
material.
Values I believe letting students hear controversial
speakers can only confuse and mislead them.
Believe that we should be tough
on crime.
1
NEO-PI-R refers to the ‘Revised NEO Personality Inventory’ developed by Costa and McCrae, (1992).
2
IPIP-NEO stands for International Personality Item Pool – NEO which was developed by Goldberg (1999).
European Journal of Business and Management www.iiste.org
ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online)
Vol.5, No.20, 2013
199
Exhibit – II Instrument Reliability IP-IP
Domains IP-IP* IP-IP**
Items α Items α
Neuroticism / Emotional Stability 24 0.86 16 0.69
Extraversion 24 0.87 14 0.65
Openness To Experience / Intellect 24 0.84 14 0.58
Agreeableness 24 0.82 13 0.79
Conscientiousness 24 0.79 14 0.75
Neuroticism / Emotional Stability
Anxiety 4 0.83 3 0.69
Anger 4 0.88 3 0.68
Depression 4 0.88 2 0.68
Self-Consciousness 4 0.80 3 0.54
Immoderation 4 0.77 2 0.68
Vulnerability 4 0.82 3 0.61
Extraversion Facets
Friendliness 4 0.87 2 0.59
Gregariousness 4 0.79 3 0.55
Assertiveness 4 0.84 2 0.57
Activity Level 4 0.71 2 0.56
Excitement-Seeking 4 0.78 2 0.62
Cheerfulness 4 0.81 3 0.63
Openness / Intellect Facets
Imagination 4 0.83 3 0.61
Artistic Interests 4 0.84 3 0.53
Emotionality 4 0.81 2 0.55
Adventurousness 4 0.77 2 0.80
Intellect 4 0.86 2 0.58
Liberalism 4 0.86 2 0.86
Agreeableness Facets
Trust 4 0.82 3 0.79
Morality 4 0.75 2 0.70
Altruism 4 0.77 2 0.77
Cooperation 4 0.73 2 0.61
Modesty 4 0.77 2 0.54
Sympathy 4 0.75 2 0.80
Conscientiousness Facets
Self-Efficacy 4 0.78 2 0.57
Orderliness 4 0.82 2 0.51
Dutifulness 4 0.71 3 0.52
Achievement-Striving 4 0.78 2 0.50
Self-Discipline 4 0.85 2 0.58
Cautiousness 4 0.76 3 0.70
* Source: International Personality Item Pool (http://ipip.ori.org)
** Items retained after factor analysis (Siddiqui, 2011; Siddiqui, 2012)
European Journal of Business and Management www.iiste.org
ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online)
Vol.5, No.20, 2013
200
Exhibit – III Instrument Reliability NEO-PI-R
Domains NEO-PI-R * NEO-PI-R **
Items α Items α
N: Neuroticism 48 0.92 14 0.79
E: Extraversion 48 0.89 15 0.75
O: Openness 48 0.87 16 0.77
A: Agreeableness 48 0.86 15 0.74
C: Conscientiousness 48 0.90 15 0.71
Neuroticism Facets
N1: Anxiety 8 0.78 2 0.95
N2: Angry Hostility 8 0.75 3 0.85
N3: Depression 8 0.81 3 0.95
N4:Self-Consciousness 8 0.68 2 0.88
N5: Impulsiveness 8 0.70 2 0.84
N6: Vulnerability 8 0.77 2 0.96
Extraversion Facets
E1: Warmth 8 0.73 3 0.97
E2: Gregariousness 8 0.72 2 0.96
E3: Assertiveness 8 0.77 3 0.96
E4: Activity 8 0.63 3 0.83
E5: Excitement-seeking 8 0.65 2 0.98
E6: Positive Emotions 8 0.73 2 0.95
Openness Facets
O1: Fantasy 8 0.76 2 0.97
O2: Aesthetics 8 0.76 2 0.98
O3: Feelings 8 0.66 3 0.96
O4: Actions 8 0.58 3 0.93
O5: Ideas 8 0.80 2 0.94
O6: Values 8 0.67 3 0.97
Agreeableness Facets
A1: Trust 8 0.79 2 0.81
A2: Straightforwardness 8 0.71 3 0.95
A3: Altruism 8 0.75 3 0.92
A4: Compliance 8 0.59 3 0.76
A5: Modesty 8 0.67 2 0.86
A6: Tender-Mindedness 8 0.56 2 0.95
Conscientiousness Facets
C1: Competence 8 0.67 2 0.93
C2: Order 8 0.66 3 0.98
C3: Dutifulness 8 0.62 3 0.98
C4: Achievement Striving 8 0.67 3 0.98
C5: Self-Discipline 8 0.75 2 0.89
C6: Deliberation 8 0.71 2 0.93
* Source: Costa and McCrae, (1992) NEO-PI-R Professional Manual
** Items retained after factor analysis (Siddiqui, 2011; Siddiqui, 2012)
European Journal of Business and Management www.iiste.org
ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online)
Vol.5, No.20, 2013
201
Exhibit – IV Confirmatory Factor Analyses – Goldberg’s IP-IP
First Order Second Order
Facets # α EV VE M SD Factors α M S
D
Depression 2 0.91 5.23 21.8 2.66 0.55 Neuroticism 0.79 2.56 0.81
Anxiety 3 0.86 3.09 12.9 2.79 0.87
Anger 3 0.82 2.39 9.98 2.54 0.67
Self-Consciousness 3 0.79 2.28 9.53 2.13 1.14
Immoderation 2 0.72 1.87 7.81 1.85 0.79
Vulnerability 3 0.64 1.80 7.50 3.41 0.81
Excitement Seeking 2 0.92 5.29 26.5 2.69 0.69 Extraversion 0.84 2.92 0.93
Activity Level 2 0.91 2.74 13.7 2.58 0.99
Friendliness 2 0.88 1.97 9.87 3.42 0.86
Gregariousness 3 0.87 1.74 8.70 2.74 1.21
Assertiveness 2 0.72 1.49 7.47 2.68 0.96
Cheerfulness 3 0.71 1.27 6.38 3.43 0.86
Cooperation 2 0.93 5.29 26.5 2.96 0.99 Agreeableness 0.83 2.62 0.86
Altruism 2 0.88 2.74 13.7 2.58 1.07
Trust 3 0.84 1.97 9.87 2.68 0.52
Modesty 2 0.8 1.74 8.70 2.81 0.84
Morality 2 0.79 1.49 7.47 2.56 0.64
Sympathy 2 0.73 1.27 6.38 2.15 1.11
Cautiousness 3 0.84 4.32 20.6 1.87 0.76 Conscientiousness 0.74 2.80 0.86
Self-Efficacy 2 0.81 3.29 15.7 3.43 0.78
Self-Discipline 2 0.79 2.56 12.2 2.71 0.66
Orderliness 2 0.74 2.11 10.1 2.6 0.96
Dutifulness 3 0.67 1.46 6.95 3.44 0.83
Achievement 2 0.61 1.22 5.84 2.76 1.18
Liberalism 2 0.82 3.69 15.4 2.70 0.93 Openness 0.77 2.88 0.84
Adventurousness 2 0.81 3.17 13.2 3.45 0.83
Emotionality 2 0.80 2.49 10.4 2.98 0.96
Imagination 3 0.78 2.34 9.76 2.60 1.04
Intellect 2 0.72 2.03 8.46 2.70 0.49
Artistic Interests 3 0.68 1.56 6.50 2.83 0.81
# - No. of items loaded;α – CroanchbachAlpha; EV – Eigenvalue; VE - % variance explained
(Siddiqui, 2011; Siddiqui, 2012)
European Journal of Business and Management www.iiste.org
ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online)
Vol.5, No.20, 2013
202
Exhibit – V Confirmatory Factor Analyses – Costa & McCrae’s NEO-PI-R
First Order Second Order
Facets # α EV VE M SD Factors α M SD
Depression 3 0.95 1.10 7.90 2.29 0.37 Neuroticism 0.79 2.66 0.39
Anxiety 2 0.95 1.82 13.00 2.37 0.31
Angry Hostility 3 0.85 1.01 7.22 2.53 0.30
Self-Consciousness 2 0.88 4.29 30.70 2.64 0.59
Impulsiveness 2 0.84 2.59 18.50 3.02 0.41
Vulnerability 2 0.96 1.94 13.90 3.10 0.37
Excitement Seeking 2 0.98 4.21 23.40 3.16 0.43 Extraversion 0.75 3.02 0.34
Activity 2 0.83 1.16 6.46 2.97 0.33
Warmth 3 0.97 2.49 13.80 3.02 0.41
Gregariousness 2 0.96 1.69 9.41 3.10 0.37
Assertiveness 3 0.96 1.99 11.10 2.89 0.31
Positive Emotions 2 0.95 3.12 0.92 2.99 0.21
Compliance 3 0.76 2.16 14.40 3.07 0.37 Agreeableness 0.74 3.04 0.38
Altruism 3 0.92 2.90 19.40 2.69 0.48
Trust 2 0.81 4.53 30.20 3.14 0.37
Modesty 2 0.86 1.00 6.33 3.00 0.19
Straightforwardness 3 0.95 1.70 11.70 3.09 0.45
Tender-Mindedness 2 0.95 1.26 8.40 3.22 0.44
Deliberation 2 0.93 4.10 29.30 3.04 0.42 Conscientiousness 0.71 3.07 0.36
Competence 2 0.93 2.94 21.00 3.18 0.23
Self-Discipline 2 0.89 1.88 13.50 3.01 0.35
Order 3 0.98 2.39 17.10 3.00 0.24
Dutifulness 3 0.98 1.00 5.81 3.08 0.47
Achievement 3 0.98 1.15 8.28 3.13 0.44
Values 3 0.97 2.24 13.20 2.86 0.34 Openness 0.77 2.87 0.44
Actions 3 0.93 1.53 9.00 2.78 0.54
Feelings 3 0.96 1.09 6.41 2.96 0.31
Fantasy 2 0.97 3.71 21.80 3.05 0.47
Ideas 2 0.94 4.72 27.70 2.89 0.44
Aesthetics 3 0.98 1.96 11.50 2.70 0.54
# - No. of items loaded; α - Alpha; EV – Eigenvalue;(Siddiqui, 2011; Siddiqui, 2012)
This academic article was published by The International Institute for Science,
Technology and Education (IISTE). The IISTE is a pioneer in the Open Access
Publishing service based in the U.S. and Europe. The aim of the institute is
Accelerating Global Knowledge Sharing.
More information about the publisher can be found in the IISTE’s homepage:
http://www.iiste.org
CALL FOR JOURNAL PAPERS
The IISTE is currently hosting more than 30 peer-reviewed academic journals and
collaborating with academic institutions around the world. There’s no deadline for
submission. Prospective authors of IISTE journals can find the submission
instruction on the following page: http://www.iiste.org/journals/ The IISTE
editorial team promises to the review and publish all the qualified submissions in a
fast manner. All the journals articles are available online to the readers all over the
world without financial, legal, or technical barriers other than those inseparable from
gaining access to the internet itself. Printed version of the journals is also available
upon request of readers and authors.
MORE RESOURCES
Book publication information: http://www.iiste.org/book/
Recent conferences: http://www.iiste.org/conference/
IISTE Knowledge Sharing Partners
EBSCO, Index Copernicus, Ulrich's Periodicals Directory, JournalTOCS, PKP Open
Archives Harvester, Bielefeld Academic Search Engine, Elektronische
Zeitschriftenbibliothek EZB, Open J-Gate, OCLC WorldCat, Universe Digtial
Library , NewJour, Google Scholar

Weitere ähnliche Inhalte

Ähnlich wie Selection of a survey research instrument impediments of personality inventory in non-english speaking countries like pakistan.

Grantham University Using Both Quantitative and Qualitative Methods Discussio...
Grantham University Using Both Quantitative and Qualitative Methods Discussio...Grantham University Using Both Quantitative and Qualitative Methods Discussio...
Grantham University Using Both Quantitative and Qualitative Methods Discussio...write4
 
PERSONALITY AND VOCATIONAL John holland 1993
PERSONALITY AND VOCATIONAL John holland 1993PERSONALITY AND VOCATIONAL John holland 1993
PERSONALITY AND VOCATIONAL John holland 1993Nur Arifaizal Basri
 
Doctoral StudentUNIT 1 – Discussion 2U1D2 – Qualitative Rese.docx
Doctoral StudentUNIT 1 – Discussion 2U1D2 – Qualitative Rese.docxDoctoral StudentUNIT 1 – Discussion 2U1D2 – Qualitative Rese.docx
Doctoral StudentUNIT 1 – Discussion 2U1D2 – Qualitative Rese.docxelinoraudley582231
 
Player Profiling with Fallout 3Pieter Spronck, Iris Balema.docx
Player Profiling with Fallout 3Pieter Spronck, Iris Balema.docxPlayer Profiling with Fallout 3Pieter Spronck, Iris Balema.docx
Player Profiling with Fallout 3Pieter Spronck, Iris Balema.docxinfantsuk
 
Five-Factor Model of Personality, Assessment, and Job Performance
Five-Factor Model of Personality, Assessment, and Job PerformanceFive-Factor Model of Personality, Assessment, and Job Performance
Five-Factor Model of Personality, Assessment, and Job PerformanceA.J. Panneton
 
A Method for Meta-Analytic Confirmatory Factor Analysis
A Method for Meta-Analytic Confirmatory Factor AnalysisA Method for Meta-Analytic Confirmatory Factor Analysis
A Method for Meta-Analytic Confirmatory Factor AnalysisKamden Strunk
 
Revised_Motivated_Strategies_for_Learnin.pdf
Revised_Motivated_Strategies_for_Learnin.pdfRevised_Motivated_Strategies_for_Learnin.pdf
Revised_Motivated_Strategies_for_Learnin.pdfAnurupa Kundu
 
ANYTIME YOU COMPLETE A PAPERESSAY in this course you must follow .docx
ANYTIME YOU COMPLETE A PAPERESSAY in this course you must follow .docxANYTIME YOU COMPLETE A PAPERESSAY in this course you must follow .docx
ANYTIME YOU COMPLETE A PAPERESSAY in this course you must follow .docxfestockton
 
Journal of Applied Psychology Copyright 2000 by the American P.docx
Journal of Applied Psychology Copyright 2000 by the American P.docxJournal of Applied Psychology Copyright 2000 by the American P.docx
Journal of Applied Psychology Copyright 2000 by the American P.docxpriestmanmable
 
Approaches And Methodologies In The Social Sciences A Pluralist Perspective
Approaches And Methodologies In The Social Sciences  A Pluralist PerspectiveApproaches And Methodologies In The Social Sciences  A Pluralist Perspective
Approaches And Methodologies In The Social Sciences A Pluralist PerspectiveDereck Downing
 
Polit, D. & Beck, C. (2012). Nursing research Generating and asse.docx
Polit, D. & Beck, C. (2012). Nursing research Generating and asse.docxPolit, D. & Beck, C. (2012). Nursing research Generating and asse.docx
Polit, D. & Beck, C. (2012). Nursing research Generating and asse.docxLeilaniPoolsy
 
Author & TitleAuthors Maggie Lawrence & Sue Kinn.Title Need.docx
Author & TitleAuthors Maggie Lawrence & Sue Kinn.Title Need.docxAuthor & TitleAuthors Maggie Lawrence & Sue Kinn.Title Need.docx
Author & TitleAuthors Maggie Lawrence & Sue Kinn.Title Need.docxrock73
 
Quantitative and qualitative_methodologies
Quantitative and qualitative_methodologiesQuantitative and qualitative_methodologies
Quantitative and qualitative_methodologiesAyesha Yaqoob
 
A Mixed Method Approach To Quality Of Life Research A Case Study Approach
A Mixed Method Approach To Quality Of Life Research  A Case Study ApproachA Mixed Method Approach To Quality Of Life Research  A Case Study Approach
A Mixed Method Approach To Quality Of Life Research A Case Study ApproachJames Heller
 
Carter, janet the penn state worry question nfjca v2 n1 2013
Carter, janet the penn state worry question nfjca v2 n1 2013Carter, janet the penn state worry question nfjca v2 n1 2013
Carter, janet the penn state worry question nfjca v2 n1 2013William Kritsonis
 
Single Spaced Article Format of Lit Review
Single Spaced Article Format of Lit ReviewSingle Spaced Article Format of Lit Review
Single Spaced Article Format of Lit ReviewA.J. Panneton
 
Sale mixed methods
Sale mixed methodsSale mixed methods
Sale mixed methodspsdeeren
 
CPI Presentation (MP FINAL)
CPI Presentation (MP FINAL)CPI Presentation (MP FINAL)
CPI Presentation (MP FINAL)Melissa Wilson
 
Respond in a paragraph the discussion board. In your response,.docx
Respond in a paragraph the discussion board. In your response,.docxRespond in a paragraph the discussion board. In your response,.docx
Respond in a paragraph the discussion board. In your response,.docxphilipnelson29183
 
Respond in a paragraph the discussion board. In your response,.docx
Respond in a paragraph the discussion board. In your response,.docxRespond in a paragraph the discussion board. In your response,.docx
Respond in a paragraph the discussion board. In your response,.docxpeggyd2
 

Ähnlich wie Selection of a survey research instrument impediments of personality inventory in non-english speaking countries like pakistan. (20)

Grantham University Using Both Quantitative and Qualitative Methods Discussio...
Grantham University Using Both Quantitative and Qualitative Methods Discussio...Grantham University Using Both Quantitative and Qualitative Methods Discussio...
Grantham University Using Both Quantitative and Qualitative Methods Discussio...
 
PERSONALITY AND VOCATIONAL John holland 1993
PERSONALITY AND VOCATIONAL John holland 1993PERSONALITY AND VOCATIONAL John holland 1993
PERSONALITY AND VOCATIONAL John holland 1993
 
Doctoral StudentUNIT 1 – Discussion 2U1D2 – Qualitative Rese.docx
Doctoral StudentUNIT 1 – Discussion 2U1D2 – Qualitative Rese.docxDoctoral StudentUNIT 1 – Discussion 2U1D2 – Qualitative Rese.docx
Doctoral StudentUNIT 1 – Discussion 2U1D2 – Qualitative Rese.docx
 
Player Profiling with Fallout 3Pieter Spronck, Iris Balema.docx
Player Profiling with Fallout 3Pieter Spronck, Iris Balema.docxPlayer Profiling with Fallout 3Pieter Spronck, Iris Balema.docx
Player Profiling with Fallout 3Pieter Spronck, Iris Balema.docx
 
Five-Factor Model of Personality, Assessment, and Job Performance
Five-Factor Model of Personality, Assessment, and Job PerformanceFive-Factor Model of Personality, Assessment, and Job Performance
Five-Factor Model of Personality, Assessment, and Job Performance
 
A Method for Meta-Analytic Confirmatory Factor Analysis
A Method for Meta-Analytic Confirmatory Factor AnalysisA Method for Meta-Analytic Confirmatory Factor Analysis
A Method for Meta-Analytic Confirmatory Factor Analysis
 
Revised_Motivated_Strategies_for_Learnin.pdf
Revised_Motivated_Strategies_for_Learnin.pdfRevised_Motivated_Strategies_for_Learnin.pdf
Revised_Motivated_Strategies_for_Learnin.pdf
 
ANYTIME YOU COMPLETE A PAPERESSAY in this course you must follow .docx
ANYTIME YOU COMPLETE A PAPERESSAY in this course you must follow .docxANYTIME YOU COMPLETE A PAPERESSAY in this course you must follow .docx
ANYTIME YOU COMPLETE A PAPERESSAY in this course you must follow .docx
 
Journal of Applied Psychology Copyright 2000 by the American P.docx
Journal of Applied Psychology Copyright 2000 by the American P.docxJournal of Applied Psychology Copyright 2000 by the American P.docx
Journal of Applied Psychology Copyright 2000 by the American P.docx
 
Approaches And Methodologies In The Social Sciences A Pluralist Perspective
Approaches And Methodologies In The Social Sciences  A Pluralist PerspectiveApproaches And Methodologies In The Social Sciences  A Pluralist Perspective
Approaches And Methodologies In The Social Sciences A Pluralist Perspective
 
Polit, D. & Beck, C. (2012). Nursing research Generating and asse.docx
Polit, D. & Beck, C. (2012). Nursing research Generating and asse.docxPolit, D. & Beck, C. (2012). Nursing research Generating and asse.docx
Polit, D. & Beck, C. (2012). Nursing research Generating and asse.docx
 
Author & TitleAuthors Maggie Lawrence & Sue Kinn.Title Need.docx
Author & TitleAuthors Maggie Lawrence & Sue Kinn.Title Need.docxAuthor & TitleAuthors Maggie Lawrence & Sue Kinn.Title Need.docx
Author & TitleAuthors Maggie Lawrence & Sue Kinn.Title Need.docx
 
Quantitative and qualitative_methodologies
Quantitative and qualitative_methodologiesQuantitative and qualitative_methodologies
Quantitative and qualitative_methodologies
 
A Mixed Method Approach To Quality Of Life Research A Case Study Approach
A Mixed Method Approach To Quality Of Life Research  A Case Study ApproachA Mixed Method Approach To Quality Of Life Research  A Case Study Approach
A Mixed Method Approach To Quality Of Life Research A Case Study Approach
 
Carter, janet the penn state worry question nfjca v2 n1 2013
Carter, janet the penn state worry question nfjca v2 n1 2013Carter, janet the penn state worry question nfjca v2 n1 2013
Carter, janet the penn state worry question nfjca v2 n1 2013
 
Single Spaced Article Format of Lit Review
Single Spaced Article Format of Lit ReviewSingle Spaced Article Format of Lit Review
Single Spaced Article Format of Lit Review
 
Sale mixed methods
Sale mixed methodsSale mixed methods
Sale mixed methods
 
CPI Presentation (MP FINAL)
CPI Presentation (MP FINAL)CPI Presentation (MP FINAL)
CPI Presentation (MP FINAL)
 
Respond in a paragraph the discussion board. In your response,.docx
Respond in a paragraph the discussion board. In your response,.docxRespond in a paragraph the discussion board. In your response,.docx
Respond in a paragraph the discussion board. In your response,.docx
 
Respond in a paragraph the discussion board. In your response,.docx
Respond in a paragraph the discussion board. In your response,.docxRespond in a paragraph the discussion board. In your response,.docx
Respond in a paragraph the discussion board. In your response,.docx
 

Mehr von Alexander Decker

Abnormalities of hormones and inflammatory cytokines in women affected with p...
Abnormalities of hormones and inflammatory cytokines in women affected with p...Abnormalities of hormones and inflammatory cytokines in women affected with p...
Abnormalities of hormones and inflammatory cytokines in women affected with p...Alexander Decker
 
A validation of the adverse childhood experiences scale in
A validation of the adverse childhood experiences scale inA validation of the adverse childhood experiences scale in
A validation of the adverse childhood experiences scale inAlexander Decker
 
A usability evaluation framework for b2 c e commerce websites
A usability evaluation framework for b2 c e commerce websitesA usability evaluation framework for b2 c e commerce websites
A usability evaluation framework for b2 c e commerce websitesAlexander Decker
 
A universal model for managing the marketing executives in nigerian banks
A universal model for managing the marketing executives in nigerian banksA universal model for managing the marketing executives in nigerian banks
A universal model for managing the marketing executives in nigerian banksAlexander Decker
 
A unique common fixed point theorems in generalized d
A unique common fixed point theorems in generalized dA unique common fixed point theorems in generalized d
A unique common fixed point theorems in generalized dAlexander Decker
 
A trends of salmonella and antibiotic resistance
A trends of salmonella and antibiotic resistanceA trends of salmonella and antibiotic resistance
A trends of salmonella and antibiotic resistanceAlexander Decker
 
A transformational generative approach towards understanding al-istifham
A transformational  generative approach towards understanding al-istifhamA transformational  generative approach towards understanding al-istifham
A transformational generative approach towards understanding al-istifhamAlexander Decker
 
A time series analysis of the determinants of savings in namibia
A time series analysis of the determinants of savings in namibiaA time series analysis of the determinants of savings in namibia
A time series analysis of the determinants of savings in namibiaAlexander Decker
 
A therapy for physical and mental fitness of school children
A therapy for physical and mental fitness of school childrenA therapy for physical and mental fitness of school children
A therapy for physical and mental fitness of school childrenAlexander Decker
 
A theory of efficiency for managing the marketing executives in nigerian banks
A theory of efficiency for managing the marketing executives in nigerian banksA theory of efficiency for managing the marketing executives in nigerian banks
A theory of efficiency for managing the marketing executives in nigerian banksAlexander Decker
 
A systematic evaluation of link budget for
A systematic evaluation of link budget forA systematic evaluation of link budget for
A systematic evaluation of link budget forAlexander Decker
 
A synthetic review of contraceptive supplies in punjab
A synthetic review of contraceptive supplies in punjabA synthetic review of contraceptive supplies in punjab
A synthetic review of contraceptive supplies in punjabAlexander Decker
 
A synthesis of taylor’s and fayol’s management approaches for managing market...
A synthesis of taylor’s and fayol’s management approaches for managing market...A synthesis of taylor’s and fayol’s management approaches for managing market...
A synthesis of taylor’s and fayol’s management approaches for managing market...Alexander Decker
 
A survey paper on sequence pattern mining with incremental
A survey paper on sequence pattern mining with incrementalA survey paper on sequence pattern mining with incremental
A survey paper on sequence pattern mining with incrementalAlexander Decker
 
A survey on live virtual machine migrations and its techniques
A survey on live virtual machine migrations and its techniquesA survey on live virtual machine migrations and its techniques
A survey on live virtual machine migrations and its techniquesAlexander Decker
 
A survey on data mining and analysis in hadoop and mongo db
A survey on data mining and analysis in hadoop and mongo dbA survey on data mining and analysis in hadoop and mongo db
A survey on data mining and analysis in hadoop and mongo dbAlexander Decker
 
A survey on challenges to the media cloud
A survey on challenges to the media cloudA survey on challenges to the media cloud
A survey on challenges to the media cloudAlexander Decker
 
A survey of provenance leveraged
A survey of provenance leveragedA survey of provenance leveraged
A survey of provenance leveragedAlexander Decker
 
A survey of private equity investments in kenya
A survey of private equity investments in kenyaA survey of private equity investments in kenya
A survey of private equity investments in kenyaAlexander Decker
 
A study to measures the financial health of
A study to measures the financial health ofA study to measures the financial health of
A study to measures the financial health ofAlexander Decker
 

Mehr von Alexander Decker (20)

Abnormalities of hormones and inflammatory cytokines in women affected with p...
Abnormalities of hormones and inflammatory cytokines in women affected with p...Abnormalities of hormones and inflammatory cytokines in women affected with p...
Abnormalities of hormones and inflammatory cytokines in women affected with p...
 
A validation of the adverse childhood experiences scale in
A validation of the adverse childhood experiences scale inA validation of the adverse childhood experiences scale in
A validation of the adverse childhood experiences scale in
 
A usability evaluation framework for b2 c e commerce websites
A usability evaluation framework for b2 c e commerce websitesA usability evaluation framework for b2 c e commerce websites
A usability evaluation framework for b2 c e commerce websites
 
A universal model for managing the marketing executives in nigerian banks
A universal model for managing the marketing executives in nigerian banksA universal model for managing the marketing executives in nigerian banks
A universal model for managing the marketing executives in nigerian banks
 
A unique common fixed point theorems in generalized d
A unique common fixed point theorems in generalized dA unique common fixed point theorems in generalized d
A unique common fixed point theorems in generalized d
 
A trends of salmonella and antibiotic resistance
A trends of salmonella and antibiotic resistanceA trends of salmonella and antibiotic resistance
A trends of salmonella and antibiotic resistance
 
A transformational generative approach towards understanding al-istifham
A transformational  generative approach towards understanding al-istifhamA transformational  generative approach towards understanding al-istifham
A transformational generative approach towards understanding al-istifham
 
A time series analysis of the determinants of savings in namibia
A time series analysis of the determinants of savings in namibiaA time series analysis of the determinants of savings in namibia
A time series analysis of the determinants of savings in namibia
 
A therapy for physical and mental fitness of school children
A therapy for physical and mental fitness of school childrenA therapy for physical and mental fitness of school children
A therapy for physical and mental fitness of school children
 
A theory of efficiency for managing the marketing executives in nigerian banks
A theory of efficiency for managing the marketing executives in nigerian banksA theory of efficiency for managing the marketing executives in nigerian banks
A theory of efficiency for managing the marketing executives in nigerian banks
 
A systematic evaluation of link budget for
A systematic evaluation of link budget forA systematic evaluation of link budget for
A systematic evaluation of link budget for
 
A synthetic review of contraceptive supplies in punjab
A synthetic review of contraceptive supplies in punjabA synthetic review of contraceptive supplies in punjab
A synthetic review of contraceptive supplies in punjab
 
A synthesis of taylor’s and fayol’s management approaches for managing market...
A synthesis of taylor’s and fayol’s management approaches for managing market...A synthesis of taylor’s and fayol’s management approaches for managing market...
A synthesis of taylor’s and fayol’s management approaches for managing market...
 
A survey paper on sequence pattern mining with incremental
A survey paper on sequence pattern mining with incrementalA survey paper on sequence pattern mining with incremental
A survey paper on sequence pattern mining with incremental
 
A survey on live virtual machine migrations and its techniques
A survey on live virtual machine migrations and its techniquesA survey on live virtual machine migrations and its techniques
A survey on live virtual machine migrations and its techniques
 
A survey on data mining and analysis in hadoop and mongo db
A survey on data mining and analysis in hadoop and mongo dbA survey on data mining and analysis in hadoop and mongo db
A survey on data mining and analysis in hadoop and mongo db
 
A survey on challenges to the media cloud
A survey on challenges to the media cloudA survey on challenges to the media cloud
A survey on challenges to the media cloud
 
A survey of provenance leveraged
A survey of provenance leveragedA survey of provenance leveraged
A survey of provenance leveraged
 
A survey of private equity investments in kenya
A survey of private equity investments in kenyaA survey of private equity investments in kenya
A survey of private equity investments in kenya
 
A study to measures the financial health of
A study to measures the financial health ofA study to measures the financial health of
A study to measures the financial health of
 

Kürzlich hochgeladen

Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Mattias Andersson
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek SchlawackFwdays
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Commit University
 
The Future of Software Development - Devin AI Innovative Approach.pdf
The Future of Software Development - Devin AI Innovative Approach.pdfThe Future of Software Development - Devin AI Innovative Approach.pdf
The Future of Software Development - Devin AI Innovative Approach.pdfSeasiaInfotech2
 
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyAlfredo García Lavilla
 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticscarlostorres15106
 
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr LapshynFwdays
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubKalema Edgar
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLScyllaDB
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostZilliz
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsMark Billinghurst
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 3652toLead Limited
 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsMemoori
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024Lorenzo Miniero
 
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Wonjun Hwang
 
Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Scott Keck-Warren
 
Training state-of-the-art general text embedding
Training state-of-the-art general text embeddingTraining state-of-the-art general text embedding
Training state-of-the-art general text embeddingZilliz
 
Powerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time ClashPowerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time Clashcharlottematthew16
 

Kürzlich hochgeladen (20)

Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!
 
The Future of Software Development - Devin AI Innovative Approach.pdf
The Future of Software Development - Devin AI Innovative Approach.pdfThe Future of Software Development - Devin AI Innovative Approach.pdf
The Future of Software Development - Devin AI Innovative Approach.pdf
 
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easy
 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
 
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding Club
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR Systems
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365
 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial Buildings
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024
 
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
 
Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024
 
Training state-of-the-art general text embedding
Training state-of-the-art general text embeddingTraining state-of-the-art general text embedding
Training state-of-the-art general text embedding
 
Powerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time ClashPowerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time Clash
 

Selection of a survey research instrument impediments of personality inventory in non-english speaking countries like pakistan.

  • 1. European Journal of Business and Management www.iiste.org ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol.5, No.20, 2013 192 Selection of a Survey Research Instrument: Impediments of Personality Inventory in Non-English Speaking Countries like Pakistan. Dr. MahwishAnjam DHA Suffa University Phase VII (Ext), DHA, Karachi. E-mail: mahwishanjum@hotmail.com Dr. Kamran Siddiqui DHA Suffa University Phase VII (Ext), DHA, Karachi. E-mail:Kamran_Siddiqui@hotmail.com Saima Sardar Khan DHA Suffa University Phase VII (Ext), DHA, Karachi. E-mail:saimasardarkhan@yahoo.com Abstract This paper aims to share the experiences of using two empirically-related yet conceptually distinct instruments i.e., Goldberg’s IP-IP and Costa and McCrae’s NEO-PI-R to measure the respondent’s personality factors and facets. This research paper presents findings on six methodological issues i.e., sampling, validity, reliability, data collection, screening confirmatory factor analyses. For validity concerns both instruments reached to obsolescence as these were developed ages ago and not updated with pace of human development. For replication in non-English countries Goldberg’s IP-IP has edge over Costa & McCrae’s NEO-PI-R for three counts; (a) it has less words and relatively simple syntax made it really easy for participant with linguistic barriers; (b) shows no sign of US cultural specificity in terms of places, slang or implicit meanings made it closer to participants in a non-English speaking country like Pakistan and (c) it takes less than half time to complete the survey. For reliability issues NEO-PI-R represented better results. For both instruments consistency might be compromised while replicating these instruments in non English speaking country. IP-IP does not provide any guideline for data screening while NEO-PI-R provides a very detailed data screening process. During factor analyses it was revealed both instruments replicated five factor model at both levels i.e., first order factor analyses resulting in facets and second order factor analyses provided the factors but during the NEO-PI-R factor analyses it was observed that a large number of items were dropped out from the analyses that raised the question of item validity in non-English speaking countries. Keywords: Goldberg’s IP-IP, Costa & McCrae’s NEO-PI-R, Research Instrument, personality Inventory. 1. Introduction The paper aims to present the comparative experiences of using two empirically-related yet conceptually distinct instruments i.e., Goldberg’s IP-IP and Costa and McCrae’s NEO-PI-R to measure the respondent’s personality factors and facets. These two instruments are extensively used by personality counsellors to diagnose personality disorders in their subjects. Realizing the worth of these instruments, academicians have also used these personality inventories in academic studies as well. This research presents comparisons between the two personality instruments on six methodological issues; (a) sampling issues; (b) validity issues; (c) reliability issues; (d) data collection issues; (e) data screening issues and (f) confirmatory factor analyses for both instruments. It provides valuable insights in selection of particular personality instrument especially outside North America. 2. Literature Review One of the most important developments in personality is the convergence on five common factors as a general model for describing the concept (Pervin& John, 2001) commonly referred as ‘Big Five’ (Goldberg, 1981) or academically known as five-factor model (FFM) of personality (Costa & McCrae, 1985). Most of the arguments are founded on logical reasoning and are supported by evidence. There is a general convergence on three issues that are claimed to be consistent across: (a) instruments - the lexical approach, questionnaire approach and observers, (b) age and sex groups, and (c) languages and cultures for the lexical approach. Goldberg (1981) convincingly proposed a five-factor personality model, referred to as the ‘“Big Five’: (1) Extraversion - outgoing and stimulation-oriented, (2) Neuroticism – emotionally reactive, (3) Agreeableness- affable, friendly, conciliatory, (4) Conscientiousness - dutiful, planful, and orderly, and (5) Openness to experience - open to new ideas and change (Goldberg, 1981). The Big Five can also be remembered as OCEAN (Goldberg, 1993). Support for the Five-Factor Model (FFM) comes from Costa and McCrae (1985) as an
  • 2. European Journal of Business and Management www.iiste.org ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol.5, No.20, 2013 193 alternate five-factor model having almost similar output. Goldberg (1992) developed the IPIP-NEO (International Personality Item Pool); a 120-item scale to measure one's standing on five broad personality domains. Similarly, Costa and McCrae (1992) developed another personality inventory; a 240-item measure of the Five Factor Model along with six subordinate facets of each of the personality factors. This instrument is commonly known as NEO PI-R (The Revised NEO Personality Inventory) and used for personality disorder diagnosis among adults (Costa & McCrae, 1992). This instrument is a proprietary instrument and items are copyrighted by the test authors. Both models have some common characteristics, which were presented mainly for Costa’s and McCrae’s FFM, but are also valid for Goldberg’s Big Five. Firstly, both models used factor analysis as major analytical tool. Factor analysis is the most commonly used statistical techniques among sociologists and psychologists to the study of personality. This technique is used for determining those variables that increase or decrease together and is used in the development of personality theory (Pervin& John, 2011). By using this mathematical tool the researcher identifies groups of traits that are correlated with one another but not correlated with other groups. Then each group of traits is labelled as a personality dimension that underlies it (Bernstein, Stewart, Roy, Srull, &Wickens, 1994). Secondly, these factors remain stable in adulthood (McCrae & Costa, 1990); thirdly these are dimensions, not types, so people vary continuously on them (McCrae, & Costa, 1997); fourth, the factors and their specific facets are heritable (i.e., genetic), at least in part (Loehlin, McCrae, Costa, & John, 1998). Fifth, the factors probably had adaptive value in a prehistoric environment (Buss, 1996). Sixth, the factors are considered universal, having been recovered in languages as diverse as German and Chinese (McCrae & Costa, 1997). Finally, knowing one's placement on the factors is useful for insight and improvement through therapy (Costa & McCrae, 1992). On the other hand there are several differences between the two empirically-related yet conceptually distinct models, Goldberg’s (1981) Big Five and Costa and McCrae’s (1992) Five Factor Model (FFM). For instance, one of the theoretical bases used in the Big Five is that individual differences that are most salient and socially relevant and have come to be encoded as terms in the natural language referred to as the lexical hypothesis, while FFM uses a comprehensive model of genetic and environmental causes and contexts commonly known as traits. Secondly, Goldberg used a circular measurement model in which many items are dependent on two factors rather than just one, whereas Costa and McCrae used a hierarchical model in which lower-level facets combine to form higher-level factors. Most obvious is Goldberg’s (1996) use of adjectives known as the Big Five Markers (IPIP-NEO) in his questionnaires. In contrast, Costa and McCrae use sentences in their questionnaire inventory (NEO-PI-R) (Pervin& John, 1997). Opposition to the theory is also abundant, as exemplified by the work of Block (1995) and McAdams (1992). Firstly, the Big Five do not explain all of human personality (McAdams, 1992); they fail to explain feelings, motives, interpersonal behaviour, and social context (Carlson, 1992). Secondly, the Big Five is not based on any underlying theory; it is merely an empirical finding that certain descriptors cluster together under factor analysis without mentioning the underlying causes behind them (Digman, 1997). Thirdly, several important personality traits lie beyond the Big Five (Paunonen& Jackson, 2000). Fourth, FFM fails to provide a biological link between genetic causation and behaviouralorganisation (Eysenck, 1998). Fifth, the five factors are not independent of each other; negative correlations often appear between Neuroticism and Extraversion (Digman, 1997). The most elaborate critique has come from Block (1995), who while suggesting that the Big Five are very broad and inappropriate for practical purposes, argued that all important trait-descriptive terms may not be representatively distributed in language (Block, 1995). Skimming through literature it is apparent that most of the support or criticism is directed towards Big Five or FFM and not towards the instruments measuring Big Five. There appears to be a significant gap in the literature on personality instrument’s reliability, validity and usability especially outside USA. 3. Research Methodology The purpose of this research is to report the comparative results of two studies using two instruments (i.e., IP-IP & NEO-PI-R) to measure the personality factors and facets. It provides a step-by-step comparison of two studies conducted in Pakistan. 4. Findings This research paper presents findings on six methodological issues. Firstly, it provides findings related to sampling issues. Secondly, it covers validity issues in personality inventories (Costa & McCrae’s NEO-PI-R and Goldberg’s IP-IP) for adoption in non-English speaking country. Thirdly it presents the reliability issues for both instruments. Fourth, it provides a comparison of data collection issues. Fifth, it highlights data screening issues and finally it compares confirmatory factor analyses for both instruments.
  • 3. European Journal of Business and Management www.iiste.org ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol.5, No.20, 2013 194 4.1 Sampling Issues The sample used in both studies comprised university students enrolled on at least their second year. All three levels of university education, i.e. undergraduate, graduate and doctoral were considered for this study. Although quotas were not assigned according to age or sex, special considerations were made to ensure as representative a sample as possible. Although this study does not use quota sampling all efforts were made to ensure that a good representative sample was obtained in terms of sex and age groups. The student component provided a significant proportion of young people, who have excellent command over written and spoken English language as the medium of instruction for higher education in Pakistan is English. It is important to note that both of these populations have been selected from larger populations on the basis of both judgment and convenience. Psychologists often select samples based on convenience and many modern day researchers do not consider this practice as any problem (MacCallum, Widaman, Preacher & Hong, 2001). The samples used in both studies were comprised of university students aged between 15 and 34 years, enrolled in different undergraduate, postgraduate and doctoral programs throughout Pakistan. The university student component was chosen so as to make sure the respondents are likely to be read and understand the questionnaires and respond them quickly. Another point worth mentioning in this case is the cognitive problems of students for NEO-PI-R. Although the target audience were selected with care, i.e. university students at least in their second year of study, and at university level the medium of instruction and examination is English language throughout Pakistan, it was observed that many respondents sought advice from their colleagues for particular items which reflects the difficulty level of NEO-PI-R. 4.2 Validity Issues A number of observations are presented on validity issue for both instruments in line with the guidelines available in the literature to test whether or not an indicator (or set of indicators) that is devised to gauge a concept really measures that concept (Bryman and Bell, 2007). Various non-statistical validity checks were made prior to the questionnaire’s actual implementation. Firstly, both instruments were adopted from different earlier studies providing acceptably reliable and valid measures. These measures were processed in a systematic manner the NEO-PI-R personality inventory test was developed by Costa and McCrae (1992) by observing thousands of objects. Secondly, it was the US cultural specific nature of NEO-PI-R. For example, an item from NEO-PI-R inventory: ‘I wouldn't enjoy vacationing in Las Vegas.’ Unsurprisingly, this item like some other items were not properly understood by some of the students in a developing Muslim country like Pakistan, where an average student does not have an idea what ‘Las Vegas’ is famous for. In contrast Goldberg’s IP-IP inventory shows no sign of US cultural specificity in terms of places, slang or implicit meanings. Thirdly, the NEO-PI-R has 240 items in total with 2512 words; making it 10.5 words per item. In contrast Goldberg’s IP-IP has 120 items with only 547 easy words; making it 4.5 words per item which might have resulted in lesser dropout rate for individual items during the factor analysis. One of the limitations of NEO-PI-R is that having more words and relatively complicated syntax (Exhibit–I) made it really difficult for participant with linguistic barriers and cultural distance in a non-English speaking country like Pakistan. Finally and probably most importantly these instruments were developed during late eighties and revised in early nineties. Since then world has changed a lot but these instruments were not updated as society has moved over a period of time. For instance, mobile phones became the most common gadget around the globe (Kalba, 2007). With more 3 billion subscribers around the world [implying that more than 50% of the world's [adult] population is using mobile phones], mobile phones have out-diffused virtually every prior technology, whether it be television sets, radios, wrist watches, wallets, or the internet, and have done so in only 25 years (Encyclopaedia Britannica Online, 2010). Mobile Phones could be considered as just one example common manifestation of the latest phase of globalisation in the modern age (Kalba, 2007). Other examples of common manifestations of modern world could be social networking websites, sports, events and media. Both the instruments failed to take any leverage of modern day manifestations in their instruments trying to solicit information for one’s personality. 4.3 Reliability Issues The International Personality Item Pool website (http://ipip.ori.org) has reported excellent internal consistency results for IPIP inventory (Exhibit-II). The domain scales (N, E, O, A and C) had correspondingly larger coefficient alphas, which ranged from 0.79 to 0.87 while internal consistencies for the scales for the 30 individual facets ranged from 0.51 to 0.80. These scales were further validated in many other studies (Gow, Whiteman, Pattie &Deary, 2005; Guenole&Chernyshenko, 2005). Both of these studies reported that the IPIP scales have good internal consistency and relate strongly to major dimensions of personality. In the similar fashion the Cronbach alpha were calculated for domains scales (N, E, O, A and C) and found the acceptable range i.e. α = 0.58 to 0.79. The individual facet wise also resulted in acceptable internal consistencies. Internal consistency results were obtained from the NEO-PI-R (form-S) manual (Exhibit-III). The 48-item domain scales (N, E, O, A and C) had correspondingly larger coefficient alphas, which ranged from α = 0.86 to
  • 4. European Journal of Business and Management www.iiste.org ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol.5, No.20, 2013 195 0.95 while internal consistencies for the scales for the 30 individual facets ranged from α = 0.56 to 0.81 and were considered acceptable (Costa & McCrae, 1992). Similarly, Cronbach alphas were calculated for domain scales (N, E, O, A and C) resulting in acceptable internal consistencies ranging from α = 0.71 to 0.79 (Exhibit- III). Internal consistency results for individual facets were also found in an acceptable range [i.e. α = 0.81 to 0.98]. It shows that there is a significant difference between alpha figures before and after factor analyses. In both cases domain score obtained from the current studies found far lower than the reported in the original inventory scores. This reflects that consistency might be compromised while replicating these instruments in non English speaking country. 4.4 Data Collection Issues A methodological criticism often directed at the Big Five is that much of the evidence relies on self-report questionnaires so that self-report bias and falsification of responses is impossible to deal with completely. These assessments may be less reliable or objective than behavioural observations, performance indices, or the judgments of multiple others (McAdams, 1992). The five-factor structure has been replicated in peer reports as well (e.g., Goldberg, 1990); however, many of the substantive findings rely on self-reports. These studies used the self report formats. A typical questionnaire administration session started with a brief introduction to the author, which was normally presented by the respective faculty member. Then the author welcomed the students, giving a brief overview of the research, its objectives and the importance of such research for academia in general and Pakistan in particular. After the briefing, the author asked for student consent to participate, and invited those students who declined to leave the room. Very few students actually left the class rooms. The author assured the remaining students that their responses would remain strictly confidential and that data from the survey would be reported only in the aggregate. The questionnaires were then distributed and the author engaged the respondents in the task of completing them in order to reduce the possibility of response sets or random responses to the items. At the end of each session the author thanked the students and respective faculty members for their co-operation. For IP-IP study all respondents indicated that they had no problems in completing any of the items while for NEO-PI-R there were several linguistic and cognitive difficulties observed among the respondents. Time to complete IP-IP questionnaire in semi-natural classroom settings was 15 to 25 minutes. While in the similar settings most of the sessions for NEO-PI-R lasted for 60 to 90 minutes. 4.5 DataScreening Issues IP-IP does not provide any guideline for data screening. For NEO-PI-R data was scanned using a very stringent screening process based on the guidelines provided by Costa and McCrae (1992), who stated that the NEO PI-R should not be scored if: a) 41 or more responses are missing for a particular respondent. b) a particular respondent answered; ‘Strongly Disagree’ to more than 6 consecutive items, ‘Disagree’ to more than 9 consecutive items, ‘Neutral’ to more than 10 consecu¬tive items, ‘Agree’ to more than 14 consecutive items, or ‘Strongly Agree’ to more than 9 consecutive items. Based on these guidelines, all the questionnaires were manually examined and a number of questionnaires were rejected for further processing, as they fell short of meeting the above criteria 4.6 Factor Analysis Issues Using a priori knowledge about five high order factors i.e., Neuroticism, Extraversion, Openness to experience, Agreeableness and Conscientiousness were factor analysed separately in both studies. These confirmatory factor analyses were performed using 24/48 items related to each factor and hence making the five separate analyses for all 120/240 items in the IP-IP/NEO-PI-R inventory. Items were factor analysed using the maximum likelihood method of extraction and direct oblimin form of oblique rotation. These items were analysed using a criteria based on a priori knowledge was used which is critical for any confirmatory factor analysis (Byrne, 1998) and based on theoretical underpinning and empirical research, relations between the observed variables and the underlying factors were postulated a priori. During the NEO-PI-R factor analyses it was observed that a large number of items were dropped out from the analyses (Exhibit-IV). It was considered as standard practice for filtering the scales to drop the items with the lowest item-to total correlations or the lowest factor loadings (Churchill, 1979). The resultant factors having lesser number of items per factors were considered adequate for several reasons. Firstly, NEO-PI-R provides 8 items per facet making it 48 items for each factor and IP-IP provides 4 items per facets resulting in 24 items for each factor. This number was more than sufficient as the criteria outlined for factor analysis require loading of at least two items per factor. Secondly, conventional guidelines for construct measurement states that: (a) construct indicators should be internally consistent for valid measures; (b) there are optimal magnitudes of correlations
  • 5. European Journal of Business and Management www.iiste.org ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol.5, No.20, 2013 196 between items (Bollen& Lennox, 1991). Under cross-loadings situations items were loaded on a single factor which has the highest loading among all other loadings and it must fall for a particular factor using a prior criteria (Hair et al, 2006) and available guidelines (Costa and McCrae, 1992). 5. Conclusion This research paper has demonstrated originality on several levels. One aspect refers to the comparisons of two empirically-related yet conceptually distinct instruments rather than comparisons of two theoretical models. The study concludes a number of issues based on the related literature and empirical findings. For validity concerns both instruments reached to obsolescence as these were developed ages ago and not updated with pace of human development. For replication in non-English countries Goldberg’s IP-IP has edge over Costa & McCrae’s NEO-PI-R for three counts; (a) it has less words and relatively simple syntax (Exhibit – I) made it really easy for participant with linguistic barriers; (b) shows no sign of US cultural specificity in terms of places, slang or implicit meanings made it closer to participants in a non-English speaking country like Pakistan and (c) it takes less than half time to complete the survey. For reliability issues NEO-PI-R represented better results. For both instruments consistency might be compromised while replicating these instruments in non English speaking country. IP-IP does not provide any guideline for data screening while NEO-PI-R provides a very detailed data screening process. During factor analyses it was revealed both instruments replicated five factor model at both level i.e. first order factor analyses resulting in facets and second order factor analyses provided the factor structure but during the NEO-PI-R factor analyses it was observed that a large number of items were dropped out from the analyses (Exhibit-V) that raises the questions of item validity in non-English speaking countries. 6. Limitations The results obtained from this empirical work must be interpreted in light of the study’s limitations. These arose because of the exploratory nature of the research and its restriction in scope, and they are summarised as follows. As mentioned earlier, the sample for this study comprised university students enrolled in any discipline at any level of university education i.e. undergraduate, graduate and doctoral. Additionally, all efforts were made to make this a representative sample in terms of demographic background (age, sex, marital status, income group and subjects of study), and this strategy had some problems associated with it. Firstly, whilst business and computer studies departments had good enrolments, other departments had low enrolments and low attendance, and this resulted in a reliance on business and computer studies students. Secondly, some students were unable to comprehend the research instrument completely, despite being taught in English. Thirdly, the target populations were selected from larger populations on the basis of both judgment and convenience, thereby making it impossible for the researcher to completely control the randomness of the sample. The questionnaire survey used in this study is subject to a number of limitations. Firstly, the approach may have been ineffective in encouraging and stimulating free expressions concerning the behaviour of the respondents. This is because lack of resources cannot permit an in-depth investigation. For instance, if a questionnaire is too long or too detailed, results can be adversely affected. Consequently, this questionnaire could only obtain information concerning certain influences on the consumer’s behaviour. A few strengths of personality research; the universal use of self-reporting questionnaires, and use of students in the research process, which make the process robust and economically feasible, are actually highly criticized in different non-academic quarters. 7. Recommendations Despite its limitations, the findings of this study provide a platform/basis for future investigation and diagnosis, as well as yielding valuable insights into the importance of a number of instrument issues. 7.1 Implications The study produces various implications for practising researchers especially those who would like to use personality instruments in their research or those who would like to develop new instruments to measure respondent’s personality. The results from the analysis of the two instruments have the potential to offer new and important insights concerning personality instruments. 7.2 Need for Further Research: While the two instruments were considered two conceptually related but practically distinct constructs in this study, other researchers could conduct a more thorough investigation and examine these constructs from psychological and behavioural points of view. Organising focus groups or in-depth interviews may be a good way to clarify the differences as well as similarities between these two concepts from the user’s perspective.
  • 6. European Journal of Business and Management www.iiste.org ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol.5, No.20, 2013 197 References Bernstein, D.A., Stewart, A. C., Roy, E. J., Srull, T. K., &Wickens, C. D., (1994), Psychology, Houghton Mifflin Co. Boston. Block, J., (1995). Going beyond the five factors given: Rejoinder to Costa and McCrae (1995) and Goldberg and Saucier (1995).Psychological Bulletin, 117, 226-229. Bollen, K.A., & Lennox R. (1991) Conventional Wisdom on Measurement: A Structural Equation Perspective. Psychological Bulletin, 110, 305-14. Bryman, A., & Bell, E., (2007). Business Research Methods, 2nd Ed., Oxford University Press, New York. Buss, D. M., (1996).Social adaptation and five major factors of personality. In Wiggins J. S., The five-factor model of personality: Theoretical perspectives (180-207). New York: Guilford. Byrne, B.N., (1998). Structural Equation Modelling With AMOS: Basic Concepts, Applications, and Programming (Multivariate Applications Series), London: Lawrence Eribaum Associates, Inc. Carlson, R., (1992). Shrinking personality: One cheer for big five. Contemporary Psychology, 37, 644-645. Churchill, G. A., Jr. (1979) A Paradigm for Developing Better Measures of Marketing Constructs. Journal of Marketing Research 16, 64-73. Costa, P. T., & McCrae, R. R. (1985).The NEO Personality Inventory manual. Odessa, FL: Psychological Assessment Resources. Costa, P. T., & McCrae, R. R. (1992).NEO PI-R Personality Inventory Professional Manual. Odessa, FL: Psychological Assessment Resources. Digman, J.M., (1997). Higher-Order Factors of the Big Five, Journal of Personality and Social Psychology, 73(6) p 1246-1256 Eysenck, M., (1998). Psychology - An integrated approach, Addison Wesley Longman Inc., New York Goldberg, L. R., (1981). Language and individual differences: The search for universals in personality lexicons. In Wheeler (Ed.), Review of Personality and social psychology, 1, 141-165. Beverly Hills, CA: Sage. Goldberg, L. R., (1990). An Alternative Description of Personality: The Big-Five Factor structure, Journal of Personality and Social Psychology, 59(6), p 1216-1229 Goldberg, L. R., (1993). The structure of phenotypic personality traits.American Psychologist, 48, 26-34. Gow, A.J., Whiteman, M.C., Pattie A., &Deary, I.J., (2005). Goldberg’s ‘IPIP’ Big-Five factor markers: Internal consistency and concurrent validation in Scotland, Personality and Individual Differences, 39, 317–329 Guenole, N., &Chernyshenko, O., (2005). The suitability of Goldberg’s Big Five IPIP personality markers in New Zealand: A dimensionality, bias, and criterion validity evaluation, New Zealand Journal of Psychology, 34 (2), 86 Kalba, K., (2007). The Adoption of Mobile Phones in Emerging Markets: Global Diffusion and the Rural Challenge, 6th Annual Global Mobility Roundtable, University of Southern California Loehlin, J.C., McCrae, R.R., Costa, P.T., Jr., & John, O. P. (1998).Heritabilities of common and measure- specific components of the Big Five personality factors.Journal of Research in Personality, 32, 431- 453. McAdams, D. P. (1995). What do we know when we know a person? Journal of Personality, 63, 365-396. McCrae, R. R. & Costa, P. T. (1990). Personality in adulthood. New York: The Guildford Press. McCrae, R. R., & Costa, P. T., (1997).Personality trait structure as a human universal.American Psychologist, 52, 509-516. Mobile Phone (2010). In EncyclopaediaEnciclopedia Britannica Online, (2010). Retrieved July 7, 2010, from Encyclopedia Britannica http://search.eb.com/eb/article-9403602 Paunonen, S.V., Jackson, D. N. (2000). What is beyond the Big Five? Plenty! Journal of Personality, 68, 821- 835. Pervin, L. A., & John, O. P., (2001). Personality – Theory and Research. New York., John Wiley & Sons Inc. Siddiqui, K., (2011). “Personality influences Customer Switching”, Interdisciplinary Journal of Contemporary Research In Business, Vol:2, No:10, pp:363-371 Siddiqui, K., (2012). “Personality influences on Customer Satisfaction.”African Journal of Business Management.Vol:6, No.11, pp. 4134-4141
  • 7. European Journal of Business and Management www.iiste.org ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol.5, No.20, 2013 198 Exhibit - I Comparison of NEO-PI-R and IP-IP - facets and examples Facets NEO-PI-R1 IPIP-NEO2 Extraversion Facets Warmth I'm known as a warm and friendly person. Make friends easily. Gregariousness I like to have a lot of people around me. Love large parties. Assertiveness I am dominant, forceful, and assertive. Take control of things. Activity I am a very active person. Am always busy. Excitement-seeking I like to be where the action is. Love excitement. Positive Emotion I laugh easily. Have a lot of fun. Agreeableness Facets Trust My first reaction is to trust people. Trust others. Straight-forwardness I couldn't deceive anyone even if I wanted to. Cheat to get ahead. Altruism I'm not known for my generosity. Love to help others. Compliance I would rather co-operate with others than compete with them. Insult people. Modesty I try to be humble. Have a high opinion of myself. Tender mindedness I have sympathy for others less fortunate than me. Sympathize with the homeless. Conscientiousness Facets Competence I keep myself informed and usually make intelligent decisions. Complete tasks successfully. Order I like to keep everything in its place so I know just where it is. Like to tidy up. Dutifulness I try to perform all the tasks assigned to me conscientiously. Keep my promises. Achievement striving I work hard to accomplish my goals. Work hard. Self-Discipline I have a lot of self-discipline. Handle tasks smoothly. Deliberation I always consider the consequences before I take action. Jump into things without thinking. Neuroticism / Emotional Stability Anxiety I often worry about things that might go wrong. Worry about things. Angry Hostility I often get angry at the way people treat me. Get angry easily. Depression I have a low opinion of myself. Dislike myself. Self-Consciousness At times I have been so ashamed I just wanted to hide. Am afraid to draw attention to myself. Impulsiveness Sometimes I do things on impulse that I later regret. Go on binges. Vulnerability I often feel helpless and want someone else to solve my problems. Panic easily. Openness / Intellect Facets Fantasy I have an active fantasy life. Enjoy wild flights of fantasy. Aesthetics Aesthetic and artistic concerns aren't very important to me. Believe in the importance of art. Feelings I experience a wide range of emotions or feelings. Experience my emotions intensely. Actions I follow the same route when I go someplace. Prefer variety to routine. Ideas I have a lot of intellectual curiosity. Love to read challenging material. Values I believe letting students hear controversial speakers can only confuse and mislead them. Believe that we should be tough on crime. 1 NEO-PI-R refers to the ‘Revised NEO Personality Inventory’ developed by Costa and McCrae, (1992). 2 IPIP-NEO stands for International Personality Item Pool – NEO which was developed by Goldberg (1999).
  • 8. European Journal of Business and Management www.iiste.org ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol.5, No.20, 2013 199 Exhibit – II Instrument Reliability IP-IP Domains IP-IP* IP-IP** Items α Items α Neuroticism / Emotional Stability 24 0.86 16 0.69 Extraversion 24 0.87 14 0.65 Openness To Experience / Intellect 24 0.84 14 0.58 Agreeableness 24 0.82 13 0.79 Conscientiousness 24 0.79 14 0.75 Neuroticism / Emotional Stability Anxiety 4 0.83 3 0.69 Anger 4 0.88 3 0.68 Depression 4 0.88 2 0.68 Self-Consciousness 4 0.80 3 0.54 Immoderation 4 0.77 2 0.68 Vulnerability 4 0.82 3 0.61 Extraversion Facets Friendliness 4 0.87 2 0.59 Gregariousness 4 0.79 3 0.55 Assertiveness 4 0.84 2 0.57 Activity Level 4 0.71 2 0.56 Excitement-Seeking 4 0.78 2 0.62 Cheerfulness 4 0.81 3 0.63 Openness / Intellect Facets Imagination 4 0.83 3 0.61 Artistic Interests 4 0.84 3 0.53 Emotionality 4 0.81 2 0.55 Adventurousness 4 0.77 2 0.80 Intellect 4 0.86 2 0.58 Liberalism 4 0.86 2 0.86 Agreeableness Facets Trust 4 0.82 3 0.79 Morality 4 0.75 2 0.70 Altruism 4 0.77 2 0.77 Cooperation 4 0.73 2 0.61 Modesty 4 0.77 2 0.54 Sympathy 4 0.75 2 0.80 Conscientiousness Facets Self-Efficacy 4 0.78 2 0.57 Orderliness 4 0.82 2 0.51 Dutifulness 4 0.71 3 0.52 Achievement-Striving 4 0.78 2 0.50 Self-Discipline 4 0.85 2 0.58 Cautiousness 4 0.76 3 0.70 * Source: International Personality Item Pool (http://ipip.ori.org) ** Items retained after factor analysis (Siddiqui, 2011; Siddiqui, 2012)
  • 9. European Journal of Business and Management www.iiste.org ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol.5, No.20, 2013 200 Exhibit – III Instrument Reliability NEO-PI-R Domains NEO-PI-R * NEO-PI-R ** Items α Items α N: Neuroticism 48 0.92 14 0.79 E: Extraversion 48 0.89 15 0.75 O: Openness 48 0.87 16 0.77 A: Agreeableness 48 0.86 15 0.74 C: Conscientiousness 48 0.90 15 0.71 Neuroticism Facets N1: Anxiety 8 0.78 2 0.95 N2: Angry Hostility 8 0.75 3 0.85 N3: Depression 8 0.81 3 0.95 N4:Self-Consciousness 8 0.68 2 0.88 N5: Impulsiveness 8 0.70 2 0.84 N6: Vulnerability 8 0.77 2 0.96 Extraversion Facets E1: Warmth 8 0.73 3 0.97 E2: Gregariousness 8 0.72 2 0.96 E3: Assertiveness 8 0.77 3 0.96 E4: Activity 8 0.63 3 0.83 E5: Excitement-seeking 8 0.65 2 0.98 E6: Positive Emotions 8 0.73 2 0.95 Openness Facets O1: Fantasy 8 0.76 2 0.97 O2: Aesthetics 8 0.76 2 0.98 O3: Feelings 8 0.66 3 0.96 O4: Actions 8 0.58 3 0.93 O5: Ideas 8 0.80 2 0.94 O6: Values 8 0.67 3 0.97 Agreeableness Facets A1: Trust 8 0.79 2 0.81 A2: Straightforwardness 8 0.71 3 0.95 A3: Altruism 8 0.75 3 0.92 A4: Compliance 8 0.59 3 0.76 A5: Modesty 8 0.67 2 0.86 A6: Tender-Mindedness 8 0.56 2 0.95 Conscientiousness Facets C1: Competence 8 0.67 2 0.93 C2: Order 8 0.66 3 0.98 C3: Dutifulness 8 0.62 3 0.98 C4: Achievement Striving 8 0.67 3 0.98 C5: Self-Discipline 8 0.75 2 0.89 C6: Deliberation 8 0.71 2 0.93 * Source: Costa and McCrae, (1992) NEO-PI-R Professional Manual ** Items retained after factor analysis (Siddiqui, 2011; Siddiqui, 2012)
  • 10. European Journal of Business and Management www.iiste.org ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol.5, No.20, 2013 201 Exhibit – IV Confirmatory Factor Analyses – Goldberg’s IP-IP First Order Second Order Facets # α EV VE M SD Factors α M S D Depression 2 0.91 5.23 21.8 2.66 0.55 Neuroticism 0.79 2.56 0.81 Anxiety 3 0.86 3.09 12.9 2.79 0.87 Anger 3 0.82 2.39 9.98 2.54 0.67 Self-Consciousness 3 0.79 2.28 9.53 2.13 1.14 Immoderation 2 0.72 1.87 7.81 1.85 0.79 Vulnerability 3 0.64 1.80 7.50 3.41 0.81 Excitement Seeking 2 0.92 5.29 26.5 2.69 0.69 Extraversion 0.84 2.92 0.93 Activity Level 2 0.91 2.74 13.7 2.58 0.99 Friendliness 2 0.88 1.97 9.87 3.42 0.86 Gregariousness 3 0.87 1.74 8.70 2.74 1.21 Assertiveness 2 0.72 1.49 7.47 2.68 0.96 Cheerfulness 3 0.71 1.27 6.38 3.43 0.86 Cooperation 2 0.93 5.29 26.5 2.96 0.99 Agreeableness 0.83 2.62 0.86 Altruism 2 0.88 2.74 13.7 2.58 1.07 Trust 3 0.84 1.97 9.87 2.68 0.52 Modesty 2 0.8 1.74 8.70 2.81 0.84 Morality 2 0.79 1.49 7.47 2.56 0.64 Sympathy 2 0.73 1.27 6.38 2.15 1.11 Cautiousness 3 0.84 4.32 20.6 1.87 0.76 Conscientiousness 0.74 2.80 0.86 Self-Efficacy 2 0.81 3.29 15.7 3.43 0.78 Self-Discipline 2 0.79 2.56 12.2 2.71 0.66 Orderliness 2 0.74 2.11 10.1 2.6 0.96 Dutifulness 3 0.67 1.46 6.95 3.44 0.83 Achievement 2 0.61 1.22 5.84 2.76 1.18 Liberalism 2 0.82 3.69 15.4 2.70 0.93 Openness 0.77 2.88 0.84 Adventurousness 2 0.81 3.17 13.2 3.45 0.83 Emotionality 2 0.80 2.49 10.4 2.98 0.96 Imagination 3 0.78 2.34 9.76 2.60 1.04 Intellect 2 0.72 2.03 8.46 2.70 0.49 Artistic Interests 3 0.68 1.56 6.50 2.83 0.81 # - No. of items loaded;α – CroanchbachAlpha; EV – Eigenvalue; VE - % variance explained (Siddiqui, 2011; Siddiqui, 2012)
  • 11. European Journal of Business and Management www.iiste.org ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol.5, No.20, 2013 202 Exhibit – V Confirmatory Factor Analyses – Costa & McCrae’s NEO-PI-R First Order Second Order Facets # α EV VE M SD Factors α M SD Depression 3 0.95 1.10 7.90 2.29 0.37 Neuroticism 0.79 2.66 0.39 Anxiety 2 0.95 1.82 13.00 2.37 0.31 Angry Hostility 3 0.85 1.01 7.22 2.53 0.30 Self-Consciousness 2 0.88 4.29 30.70 2.64 0.59 Impulsiveness 2 0.84 2.59 18.50 3.02 0.41 Vulnerability 2 0.96 1.94 13.90 3.10 0.37 Excitement Seeking 2 0.98 4.21 23.40 3.16 0.43 Extraversion 0.75 3.02 0.34 Activity 2 0.83 1.16 6.46 2.97 0.33 Warmth 3 0.97 2.49 13.80 3.02 0.41 Gregariousness 2 0.96 1.69 9.41 3.10 0.37 Assertiveness 3 0.96 1.99 11.10 2.89 0.31 Positive Emotions 2 0.95 3.12 0.92 2.99 0.21 Compliance 3 0.76 2.16 14.40 3.07 0.37 Agreeableness 0.74 3.04 0.38 Altruism 3 0.92 2.90 19.40 2.69 0.48 Trust 2 0.81 4.53 30.20 3.14 0.37 Modesty 2 0.86 1.00 6.33 3.00 0.19 Straightforwardness 3 0.95 1.70 11.70 3.09 0.45 Tender-Mindedness 2 0.95 1.26 8.40 3.22 0.44 Deliberation 2 0.93 4.10 29.30 3.04 0.42 Conscientiousness 0.71 3.07 0.36 Competence 2 0.93 2.94 21.00 3.18 0.23 Self-Discipline 2 0.89 1.88 13.50 3.01 0.35 Order 3 0.98 2.39 17.10 3.00 0.24 Dutifulness 3 0.98 1.00 5.81 3.08 0.47 Achievement 3 0.98 1.15 8.28 3.13 0.44 Values 3 0.97 2.24 13.20 2.86 0.34 Openness 0.77 2.87 0.44 Actions 3 0.93 1.53 9.00 2.78 0.54 Feelings 3 0.96 1.09 6.41 2.96 0.31 Fantasy 2 0.97 3.71 21.80 3.05 0.47 Ideas 2 0.94 4.72 27.70 2.89 0.44 Aesthetics 3 0.98 1.96 11.50 2.70 0.54 # - No. of items loaded; α - Alpha; EV – Eigenvalue;(Siddiqui, 2011; Siddiqui, 2012)
  • 12. This academic article was published by The International Institute for Science, Technology and Education (IISTE). The IISTE is a pioneer in the Open Access Publishing service based in the U.S. and Europe. The aim of the institute is Accelerating Global Knowledge Sharing. More information about the publisher can be found in the IISTE’s homepage: http://www.iiste.org CALL FOR JOURNAL PAPERS The IISTE is currently hosting more than 30 peer-reviewed academic journals and collaborating with academic institutions around the world. There’s no deadline for submission. Prospective authors of IISTE journals can find the submission instruction on the following page: http://www.iiste.org/journals/ The IISTE editorial team promises to the review and publish all the qualified submissions in a fast manner. All the journals articles are available online to the readers all over the world without financial, legal, or technical barriers other than those inseparable from gaining access to the internet itself. Printed version of the journals is also available upon request of readers and authors. MORE RESOURCES Book publication information: http://www.iiste.org/book/ Recent conferences: http://www.iiste.org/conference/ IISTE Knowledge Sharing Partners EBSCO, Index Copernicus, Ulrich's Periodicals Directory, JournalTOCS, PKP Open Archives Harvester, Bielefeld Academic Search Engine, Elektronische Zeitschriftenbibliothek EZB, Open J-Gate, OCLC WorldCat, Universe Digtial Library , NewJour, Google Scholar