Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...
Eq4 ppt
1. H O W D I D Y O U U S E M E D I A
T E C H N O L O G I E S I N T H E C O N S T R U C T I O N
A N D R E S E A R C H , P L A N N I N G A N D
E V A L U A T I O N S T A G E S ?
E V A L U A T I O N - Q U E S T I O N 4
2. • When I started the course in Year 12 I had no experience of
filming, editing or properly planning a media piece. I also used
basic technologies such as Windows Live Movie Maker.
• By the end of my AS year, I had gained knowledge that would
give me a firm grounding for A2 year.
• In my AS year, I worked in a group with three other people.
This was a pleasant experience as we all had expertise in an
area that would highly benefit the rest of our group, for
example, I was meticulous in my organisation and often
organised the other members in regards to shooting schedules
etc.
• This year I chose to work with only one other person, I did this
as I wanted more responsibility for my product.
3. • RESEARCH
• For the most of my research I have used the internet, by using the
internet I have gained access to an infinite number of resources.
• I have used websites such as NME (music video history, best music
videos, best CD covers), emilnava.com and IMVDB.com for my
research. Wikipedia was also a key website that I used for my
research.
• Last year I found that I it took me a long period of time to find the
relevant information I needed. This year I have found that I was able to
use my time much more wisely. Last year I also found that it took a
considerable amount of time to sift through the information and put it
into my own words; this year I have found this much easier as I already
had some knowledge of what I needed to search for and also what key
words in a text I needed to look for.
4. • PLANNING
• Like last year I used a storyboard to plan my music video. I did this because
last year I felt that the storyboards gave me strong shot plans; however, this
year I used post-it notes instead of writing the shots directly onto the paper.
This meant that I could move the shots around easily without having to start
all over again.
• I used my Samsung Galaxy S4 phone during the planning process, I did this
to directly email and telephone venues and the people we would need for
the production process. I also used my phone to search for the lyrics of the
song for adding them to the post-it note storyboard system.
• We used YouTube a lot during our planning stage, the website hosts millions
of music videos. We used this to gain ideas and look at the shot types that
are used in the pop video genre. YouTube was extremely useful for our
planning and research stage, however due to the sheer number videos on
the website it is very easy to get distracted and begin watching videos
containing puppies.
5. • CONSTRUCTION
• This year I have used different media technologies. To film
my piece I used a Nikon D5200 and also a Nikon D5000
stills camera that I used to document the filming process.
• I have used Wix again as the basis for our website as one of
our ancillary tasks; I used this website builder last year as
the host for my entire evaluation and I was able to build on
the skills that I acquired last year to create a high quality
website this year.
6. • EDITING
• In Year 12 we used Adobe Premier Pro to edit our AS thriller
together. After buying a MacBook I experimented with the use of
iMovie 10.0.07. I found that iMovie was easier to use and I could
still create a high quality product.
• I also used Adobe Photoshop to edit our digipack, at first I found
this difficult but after watching a number of YouTube tutorials I
found this much easier.
• https://www.youtube.com/watch?v=9VpkJcB1gEM <— one of the
videos I watched.