Alex Latham created a portfolio website to showcase his skills, interests, and hobbies. He went through an iterative design process, creating storyboards, mood boards, and mind maps to plan the site. While some elements like the color scheme and images changed from his original plans due to copyright or aesthetic issues, he believes the final site meets his goals of being professional, accessible, and properly representing himself while avoiding legal issues. Some areas he would improve include adding more animation, widening his target audience, and incorporating additional content like videos. Feedback was positive about the design and meeting his mission statement, though some suggested minor changes. While the production schedule was difficult to adhere to exactly due to unforeseen technical issues, he

1. Alex Latham

2. Did I achieve what I wanted to?
Story Board
 Mission Statement:
To produce a professional portfolio website to illustrate the different skills, interests and hobbies of an individual. It
must have appropriate content, house style and layout and not violate any copyright law. The site must be accessible to
anyone regardless of age, culture or disability.
 When first designing my website we came up with a story board for each page, this would show how we wanted each
page to be layout here is a before and after screen shot.
 From this I can see that the main layout
of my website hasn't really changed that
much apart from the header and logo are
now part of the same banner together to
give it a more cleaner and professional
look that will attract a wide range of
viewers.
 Overall my layout hasn't changed and
from my original design its been kept
almost exact meaning in terms of my
storyboard I have achieved what I
wanted to.

3. Did I achieve what I wanted to?
Mood Board – background
 Originally for my background of my portfolio website I wanted to create a grass texture to make it less plain and reduce
the amount of red on the website as this could affect users eyes , but I would have also liked a natural background so
that it doesn't look stupid with the other pages e.g. science and media.
 To get this I came up with 2 different designs for my background:
 Comparing them both, the one on the left
(not original design) incorporates the red
colour that I wanted and also has a more
“funky” theme to it to illustrate my
personality.
 My original design on the right was the type
of background I wanted originally but after
trying with different reds it looks
unprofessional.

4. Did I achieve what I wanted to?
Mood Board – Images
 For my website I wanted to display pictures of different stadiums and stoke city players, after looking at the copyright
law I found this was not possible as I would need permission of the photographers to use their images. So with this in
mind I found several photos that I liked and emailed the photographers and with no luck had no emails back and was
forced to use other sources of images, I found these at different events I had done in the past that I had taken myself
and images from friends that they allowed me to use. Using these pictures also meant that I could show of myself a lot
more in terms of what I liked e.g. playing volleyball but also meant that I had to scrap the stadium gallery page as I
didn't have the copyright permissions to use them.
 Here are some of the images I used on my website on Google images
 Here are a set of images that play as an
embedded slide show on my website,
non of these violate any copyright law as
they were taken by me.
 So this means that they can not violate
any copyright law as they were taken by
me.
‘Who owns the copyright on
photographs?
Under law, it is the photographer who
will own copyright on any photos he/she
has taken’
http://www.copyrightservice.co.uk/protect/p16_photograph
y_copyright

5. Did I achieve what I wanted to?
Mood Board – Font
“For my font I want to use comic sans MS, because it looks professional , is very easy to read for all target audiences this will be for my main body
text. For my navigation bar I want to use Berlin sans FB this is because it is bold and easy to read. And for my different heading s they need to
be big and easy to read so I decided to choose Calibri , this will be good for my audience because they will be able to tell the text from the
heading . All my fonts go together well and should help to create a professional portfolio website.”
 I didn't achieve this and their is perfectly good reasoning for this, My headers, Navigation bar and banner I decided
should be the same, this was a good choice as if they were all different like I wanted them to be it wouldn't look
professional as first thought. But for the title “my portfolio” I changed it to italics which would make it stand out so the
audience would know the title of the website.
 For my main body text I used standard Arial font, this was because after I wrote what I wanted to use for my font i
found most other websites use Arial as their main body font.
 Screen shots showing different well known websites using Arial font.
BBC Sport Play.com

6. Did I achieve what I wanted to?
Mood Board – Font
 As you can see from this screen shot it
shows my font style stays the same
throughout my banner and buttons, this
has created a professional looking website
with a good colour scheme.
 I changed the “my portfolio” and “Follow
Me..” to italics to make them stand out
from the rest to look different.

7. Did I achieve what I wanted to?
Mood Board – Colour Scheme
 My colour scheme was based on the different colours I wanted and when I tried to create the website
based on them it was either to blue and green or too red, this created a dilemma because red didn't go
well with green and green didn't go well with red.
 The colour scheme I collected from a website that puts different colours together and ones that go
well together, and I wanted red to be my primary colour as it would symbolise my favourite sports
team, which is why I went with the design on the left.
 I believe in the end I achieved a well
organised and professional looking
portfolio website with a good colour
scheme

8. Did I achieve what I wanted to?
Mock Ups – What the Audience said
 The two designs underneath were the two i wanted to choose between, i asked around and asked
people to tell me what they preferred and which one looks better and why.
 Kim said, The one on the right looks more professional and more fun, looks better laid out and the
colour scheme goes together better.
 Friends said, The red one because the colours go better together then the one on the right plus they
felt the one on the right lacked professionalism
 With this in mind and it was a clear
choice of which one I should have i
picked the red one and made it more
accessible to the user, this in turn
making my website more
professional.

9. Did I achieve what I wanted to?
Mood Board – Logo
 For my logo I wanted to create something original, something that would
symbolise me and my creativity. I found this very difficult to do because there
was just so much to choose from and every idea I came up with seemed to not
look right.
 After much thinking I thought of a design using the keys of the Keyboard
Al3)(
 I believe that I have created a good logo
which is unique and goes well with the
colour scheme, also it looks like it is
embedded into the websites banner making
it look like the logo has been cut out of the
banner giving it a professional look.

10. Did I achieve what I wanted to?
Mission Statement
 Mission Statement:
To produce a professional portfolio website to illustrate the different skills, interests and hobbies of an individual. It
must have appropriate content, house style and layout and not violate any copyright law. The site must be accessible to
anyone regardless of age, culture or disability.
 Keeping to a mission statement that I wrote at the start of all the website making and designing was difficult, because
you have so much to consider and you don't think that much about what things would violate copyright law.
I did manage to do this though, I created a website that illustrated the different skills, interests and hobbies of myself
with it having appropriate content.
I also didn't violate any copyright law as all the
photos were taken myself, this mean that I own
all the rights to the photos.
Another big point was that it should be accessible
to anyone regardless of age, culture of disability. I
believe that I achieved this because I have a very
natural background based on my so it is suitable
for age and culture, this also meaning that there
is not to much writing for the younger generation
as they may get bored reading, there is also plenty
of videos to be watched. In terms of disability
there is the option to make videos full screen and
also make the font size bigger on all pages.

11. Did I achieve what I wanted to?
Mood Board – Mind map
 A mind map is a document where people would
jot down all the ideas for what they are trying to
create so for me it was a portfolio website and
these were all the ideas that I wanted to
incorporate into my website, I believe that i have
used most of the ideas I came up with in my
mind map into my website, but some were not
possible e.g. the stadium gallery, this was due to
copyright issues.

12. Why did you change elements through
producing your site?
 Colour Scheme – This was one of the biggest elements of my website that I changed from my original planning and
this was because whilst making my website I decided it just didn't look right, it didn't look professional and didn't
include the primary colour that I wanted which was red.
The new design (left) looks more professional and looks
superior to the first design in my opinion. I also decided to
scrap the use of to much blue and green in the website
because sticking to one colour and changing the shades
gives the website more of a warmer feel.
 Images page – On my interests page I had a stadium gallery
that I wanted to put on but due to copyright issues this was
not possible so I decided to remove it all together.
 Font – When choosing what font I wanted I didn't realise
how bad it would look, I wanted it too look professional so
keeping with the same font with my banner and buttons
made it look professional and keeping the main font style
the same also helped achieve this

13. If you were to produce it again, how
could you improve it, why?
 Now I have my finished product, looking back there are certain things i
would like to either improve or add to improve my portfolio site, these
things are;
 Research
If I was to produce my portfolio website again I would do a lot more
research then I did, this was because I don't think that my website has
the same spark as some others do, maybe that’s because of lack of
animation in my site or content.
I could have probably done more research into the CSS of a website so I
knew how to use it effectively through out my website.

14. If you were to produce it again, how
could you improve it, why?
 Animations:
On a lot of portfolio websites that I have looked at many have included
some type of
animation.
 I think that I could have made a good
animation for my logo in flash, where my
name would warp into my logo, this
would be an animation that would stay
consistent through out my site and also
keep my site looking professional.
 Adding an animation to my website wouldn't only
make it look more professional but give it a better
feel to the website user, they may prefer the website
more and may make it more suitable to my main
target audience.

15. If you were to produce it again, how
could you improve it, why?
 Audience:
If I was to produce my portfolio website again i think i would make the
audience range wider.
“The application of my website will have one distinctive target audience. This will be demographic
group 16 – 24 for both men and women that have a passion for football. There will be a secondary
audience that would consist of both older and younger age ranges that may be interested in football
and other sports.”
 As you can see by looking at this I have based my target audience on a
younger generation, with people who have a general interest for sport,
to widen the target audience range I would change the age range so that
I could expand who I made the site for, I could also make it so the
website was split into sections so it would be about my whole life not
just based around my sporting side.

16. If you were to produce it again, how
could you improve it, why?
 Content:
if I was creating my website again I would defiantly like to add more content to
my website, by this I don't mean more text, I mean more videos, images and
moving text, e.g. a scrolling marquee underneath my navigation bar, this would
add movement to my website so it wasn't so static.
 Here is an example of a scrolling marquee on the BBC website it doesn't look static and
adds different dimensions to the site, this meaning different news and information about
the site that people can click on to get a more in depth knowledge about what its talking
about, this could be useful on my website as it could talk about my trip to Wembley or
one of my volleyball matches.
 Adding images and more videos could be a good one, for example in my media course
last year I created documentary's, short films and adverts, with bigger disk space i could
have used these.

17. What do others think of your site?
 To get the opinions of other people about my website had to create a
feedback form; I used a site called jot form to create this and here is
what my feedback form looks like:

18. What do others think of your site?
 Looking at the feedback that I gained from my feedback form I found out that
my colour scheme worked very well, apart from one user did pick out that the
colour of the hyperlinks didn't look good with the background colour, but I
wasn't will to change the colour of hyperlinks because I wanted my site to stay
as conventional as possible.
 I also found out that everyone thought that I achieved
and met my mission statement well which was very
good.
 Another point some people picked up on was that the
embedding of the FA cup highlights, it doesn't play
with in my website because of copy right law and
directs you to YouTube, to sort this i could use a third
parties highlights of the match meaning it would play
directly inside my site and wouldn't violate any
copyright law. The video tends to work on some but
not others, but i would prefer to have it working on all
computers.
 CLICK HERE – For evidence on jot
form (opens as Excel)

19. Production Schedule
Stage of Website Time it will take to complete each stage
Analysis 2 Hours
Mission statement ½ Hour
Target Audience ½ Hour
Technical Considerations 1 Hour
Design 4-6 Hours
Create page layouts and storyboards 2 Hours
Make a mock up of the website on flash or Photoshop 2 Hours
Site Map ¼ Hour
Mood Board ½ Hour
Mind Map ½ Hour
Implementation 8-10 Hours
Basics of Dreamweaver 1 Hour
Template 1 Hour
Coding (CSS) 2 Hours
Main Pages 3 Hours
Images 2 Hours
Links 1 Hour
Embedding ½ Hour
Testing 1 hour (2-4 depending on improvements)
W3C 1/3 Hour
SEO 1/3 Hour
Accessibility 1/3 Hour
Improvements 2-4 Hours
Development 1 Hour

20. Did I keep to my time schedule
 Looking back at my production schedule, it was very hard to predict how long each one
would take, this was because I had not created a website before and the steps like testing
and sorting out the problems were un predictable.
 In terms of keeping to the schedule I think I did the first half quite well and stuck to it.
On the other hand, when it came to the coding and the CSS and also making the pages
this became a problem as there were technical faults with Dreamweaver, the CSS
wouldn't load properly and there was an error that deleted my site twice so I had to start
again. This meant that I took and extra two hours on this part.
 The testing and development stage went well, because there wasn't many problems in my
website just a few image errors that internet explorer didn't like but they were easily
sorted and time was made up.
 The last part, writing the evaluation dragged on more than 1 hour because its just a lot to
say and I don't really like the screen shot explaining method of evaluating.
 On the whole I think that my production schedule was quite accurate and I did well to
stick to it.