Ideas on how to create videos in the recruitment industry for recruitment marketing purposes.

1. Video in Recruitment

2. 1. A couple video ideas
2. What makes a good video
3. All the Gear…
4. The Do’s
5. The Don’ts
Agenda

3. A couple video ideas
3

4. Case studies
Day in the life
Testimonials
Interviews
Problem solving

5. What makes a good video?

6. Attention – be seen
Story – narrative and
structure
Action – next steps

7. Cost
(it doesn’t have to
cost too much)

8. ABC IT Recruitment example
Content Creation Framework
IT talent in
banking is worried
that London is no
longer a global
hub
ABC Recruitment
writes about the
booming
Singapore market
Examples of
candidates moving
helps IT talent feel
confident to move
to Singapore via
ABC Recruitment
Problem Solution Resolution

9. All the Gear…

10. The Gear
Camera or Camera Phone – cost £0
Tripod or alternative – cost £30
Editing software – cost £0

11. The Do’s

12. Do film somewhere
well lit.
Do film in a quiet
place.
Do use your tripod.

13. The Don’ts

14. Don't film portrait

15. Something to do today

16. Get on eBay!
Get filming
Share and be seen

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