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Book Chunk Project - prototype
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Book Chunk Project - prototype

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presentation of our idea of distributing the content of the book we are writing before publishing...

presentation of our idea of distributing the content of the book we are writing before publishing...

Published in: Bildung, Technologie, Business

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Transcript

  • 1. BUSINESS MODEL BOOK CHUNK ct proje A.Osterwalder, PhD! Y.Pigneur, Professor!
  • 2. what is this about?
  • 3. what you get if you subscribe to this for 24.- USD
  • 4. ok re ad raw bo t co ntent firs ! & e xclusively
  • 5. ok re ad raw bo t co ntent firs ! & e xclusively
  • 6. ok re ad raw bo t co ntent firs ! & e xclusively x deliveries of raw book content!
  • 7. ok re ad raw bo t co ntent firs ! & e xclusively 50% off x deliveries final book of raw book price! content!
  • 8. ok re ad raw bo t co ntent firs ! & e xclusively 50% off x deliveries final book of raw book price! content! participate in exclusive book webinars!
  • 9. ok re ad raw bo access t co ntent firs templates! ! & e xclusively 50% off x deliveries final book of raw book price! content! participate in exclusive book webinars!
  • 10. ok re ad raw bo access t co ntent firs templates! ! & e xclusively 50% off x deliveries final book of raw book price! content! participate in e be part of th exclusive book del business mo webinars! community!
  • 11. book chunk contents (not delivered linearly!)
  • 12. 1
 business
 model
basics

  • 13. 2
 business
model
 design
thinking

  • 14. 3
 business
model
 pa5erns

  • 15. 4
 more
valuable
 thinking

  • 16. how does the business model for this look like?
  • 17. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES ook RELATIONSHIPS SEGMENTS content read raw b st & creatio content fir ! n! exclusively BMI x de commu live nity! ent regular paym der! raw ries of i content bo prov delivery! cont ok ent! person-2- binar! nate planning & person we passio ers! binars! running we canvas us designe rs participate in graphis & ts! KEY exclusive book DISTRIBUTION workshop & RESOURCES webinars! CHANNELS conference participants! business BMI slide- model thought ence re blog! influ sha share! leadership! ors & e! Webinar pur auth ienc c dist hasing exper other platform ribu & bloggers! ! provider! sys tion otes tem ! access keyn templat es ! work- popular blog e for be part of th shops! del distribution! business mo community! COST STRUCTURE REVENUE STREAMS -! cross ! subscription selling cone n content fee! plat t & creation! ars! form webin future book desi gn! sales & referrals!
  • 18. why we are doing the book chunk project
  • 19. stay tuned on this blog: http://business-model-design.blogspot.com