BUSINESS MODEL
BOOK CHUNK ct
           proje

            A.Osterwalder, PhD!
           Y.Pigneur, Professor!
what is this about?
what you get if you
subscribe to this for
    24.- USD
ok
re ad raw bo
               t
co  ntent firs
                 !
 & e xclusively
ok
re ad raw bo
               t
co  ntent firs
                 !
 & e xclusively
ok
re ad raw bo
               t
co  ntent firs
                 !
 & e xclusively



 x deliveries
of raw book
   content!
ok
re ad raw bo
               t
co  ntent firs
                 !
 & e xclusively

                      50% off
 x deliv...
ok
re ad raw bo
               t
co  ntent firs
                 !
 & e xclusively

                               50% off...
ok
re ad raw bo                                access
               t
co  ntent firs                             template...
ok
      re ad raw bo                                access
                     t
      co  ntent firs                   ...
book chunk contents
    (not delivered linearly!)
1

business

model
basics

2

business
model

design
thinking

3

business
model

pa5erns

4

more
valuable

thinking

how does the
business model for
  this look like?
PARTNER                      KEY                                OFFER                  CUSTOMER                  CUSTOMER
...
why we are doing the
 book chunk project
stay tuned on this blog:
http://business-model-design.blogspot.com
Book Chunk Project - prototype
Book Chunk Project - prototype
Book Chunk Project - prototype
Book Chunk Project - prototype
Book Chunk Project - prototype
Book Chunk Project - prototype
Book Chunk Project - prototype
Book Chunk Project - prototype
Book Chunk Project - prototype
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Book Chunk Project - prototype

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presentation of our idea of distributing the content of the book we are writing before publishing...

Published in: Bildung, Technologie, Business
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Transcript of "Book Chunk Project - prototype"

  1. 1. BUSINESS MODEL BOOK CHUNK ct proje A.Osterwalder, PhD! Y.Pigneur, Professor!
  2. 2. what is this about?
  3. 3. what you get if you subscribe to this for 24.- USD
  4. 4. ok re ad raw bo t co ntent firs ! & e xclusively
  5. 5. ok re ad raw bo t co ntent firs ! & e xclusively
  6. 6. ok re ad raw bo t co ntent firs ! & e xclusively x deliveries of raw book content!
  7. 7. ok re ad raw bo t co ntent firs ! & e xclusively 50% off x deliveries final book of raw book price! content!
  8. 8. ok re ad raw bo t co ntent firs ! & e xclusively 50% off x deliveries final book of raw book price! content! participate in exclusive book webinars!
  9. 9. ok re ad raw bo access t co ntent firs templates! ! & e xclusively 50% off x deliveries final book of raw book price! content! participate in exclusive book webinars!
  10. 10. ok re ad raw bo access t co ntent firs templates! ! & e xclusively 50% off x deliveries final book of raw book price! content! participate in e be part of th exclusive book del business mo webinars! community!
  11. 11. book chunk contents (not delivered linearly!)
  12. 12. 1
 business
 model
basics

  13. 13. 2
 business
model
 design
thinking

  14. 14. 3
 business
model
 pa5erns

  15. 15. 4
 more
valuable
 thinking

  16. 16. how does the business model for this look like?
  17. 17. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES ook RELATIONSHIPS SEGMENTS content read raw b st & creatio content fir ! n! exclusively BMI x de commu live nity! ent regular paym der! raw ries of i content bo prov delivery! cont ok ent! person-2- binar! nate planning & person we passio ers! binars! running we canvas us designe rs participate in graphis & ts! KEY exclusive book DISTRIBUTION workshop & RESOURCES webinars! CHANNELS conference participants! business BMI slide- model thought ence re blog! influ sha share! leadership! ors & e! Webinar pur auth ienc c dist hasing exper other platform ribu & bloggers! ! provider! sys tion otes tem ! access keyn templat es ! work- popular blog e for be part of th shops! del distribution! business mo community! COST STRUCTURE REVENUE STREAMS -! cross ! subscription selling cone n content fee! plat t & creation! ars! form webin future book desi gn! sales & referrals!
  18. 18. why we are doing the book chunk project
  19. 19. stay tuned on this blog: http://business-model-design.blogspot.com
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