1. Alyona Tanaseychuk Valpichlerstraße 16 80686 Munich Tel.: +49 152 014 602 47
CURRICULUM VITAE
Munich, 16. May 2016

2. Alyona Tanaseychuk Valpichlerstraße 16 80686 Munich Tel.: +49 152 014 602 47
PERSONAL DATA
Name Alyona Tanaseychuk
born in 16. 04. 1986 in Tomsk, Russia
Address Valpichlerstraße 16, 80686 Munich
Telephone +49 152 014 602 47
E-Mail t.alena.07@mail.ru
Family status married
Work Permit aufenthaltstitel
AS A SPECIALIST I WOULD LIKE TO OFFER
Result-oriented, analytical, proactive, creative, passionate marketing specialist with 5 years in
local and international marketing and brand management in the biggest FMCG and Beauty
Companies: P&G, L'Oreal, and Henkel. Proved Brand Development experience with strong cross-
functional project coordination in international teams, incl. NPDs and Brand Re-Launches (full
scope steering): 4 Brand Launches in Laundry and Beauty Care, more than 5 Brand Re-Launches,
6 launches of new Brand Ranges. International and Local Experience in Communication
Development (ATL, BTL, Corporate). Proven ability in data gathering, analyzing and building
conclusions and recommendations. Consumer and trends oriented.
WORK EXPERIENCE
08/2015 – presence Amway GmBH
Brand Manager, Nutrition and Wellness Category, Germany, Munich
• Develop the product branding and product offering within the Nutrition
& Wellness area to ensure optimal business performance for the
assigned category within the portfolio mix in Europe
• Responsible for all business and strategic aspects for the assigned
category
• Responsible for growth and profitability of the Nutrition & Wellness
business
• Responsible for brand building and consistent brand messaging
Monitoring and analysis of category financials and working with finance
department to use findings to actively steer category business plans
• Develop and implement short term and long term marketing strategies
for the Nutrition & Wellness category for the European sub region,
including launch and discontinuance decisions
• Contributions in the development of compelling marketing campaigns
for hero products and key launches
• Work with European counterparts as well as Regional to successfully
develop and implement all strategies and actions
• Management of brand budgets
• Monitoring and analysis of market and industry trends
• Working together with market research department on market research
projects including briefings, analysis and recommendation

3. • Preparation of information materials and recommendations for internal
management meetings and for our business partners
• Create a comprehensive launch support program for new product line
introductions
• Responsible for product pricing across Europe considering special
market needs for new launches and existing product line
10/2013 – 10/2014 Henkel AG & Co. KGaA HQ, Germany, Dusseldorf
International Brand–Manager, Coloration Category
• Responsible for Palette Coloration&Styling Categories on CIS, CEE, MEA
and LATAM markets (5 Brands Portfolio)
• Development and implementation of International Brand Strategy for
Palette Coloration and Palette Styling for CIS, CEE, MEA and LATAM
markets: NPDs, Re-Launches, New Brands
• Launch of product innovations with full-scope of project management
• Global and Local Communication Campaigns development (ATL, BTL,
Digital) incl. TVC shooting
• Country coordination and control: marketing and strategic activities,
development of portfolio strategy, local market access development
(CIS, CEE, MEA, LATAM, focus on CIS and EE region)
• Data gathering and Analyses preparations (market, brand, competitor,
trends development); Market Research, Nielsen, Sales Data Analyses
• Close collaboration with Communication and Design agencies
• Preparing and assisting in Top-Management and Board Office meetings
• Close collaboration with market research incl. briefing, project leading
and data analyses
• Budget Management: planning and steering
Alyona Tanaseychuk Valpichlerstraße 16 80686 Munich Tel.: +49 152 014 602 47
11/2011 – 09/2013 L’Oreal, Russia, Moscow
Category Brand Manager, Coloration Category/Hair Care Category
• Responsible for Garnier Coloration Category on CIS market (5 Brands
Portfolio)
• Product Launches, Re-Launches and country Roll-outs with full-scope of
project management
• Launch of new Coloration Brand on CIS market. 12 month results: #1 in
targeted segment, 82% WD, no cannibalization.
• Launch of new Hair Care brand. Launch Result: Key driver of TO growth
of Hair Category on CIS market in 2012.

4. • Local 360 communication plans development, communication
adaptations based on local market specific and brands positioning (ATB,
BTL, Digital)
• Presentation’s Development for sales teams, national launches,
meetings with clients, reports for Top-Management
• Analyses Preparations: brand and launch evaluation, trade and
marketing initiatives, competitor’s performance, and trend analyses.
• Budget Management: planning and steering
02/2010 – 10/2011 Procter & Gamble, Russia, Moscow
Associate Brand Manager, Laundry and Home Care
• Responsible for 2 local mass-market laundry Brands on CIS market
• Product Launches, Re-Launches and country roll-outs with full-scope of
project management
• Development from scratch and further launch of new Kids Washing
Powder product „Galinka“
• Local 360 communication plans development
• Portfolio data summarizing and analysis: MS%, sales KPIs, brand
performance, communication campaign results
• Media planning, ROI
• Development of local cross-category marketing campaigns with local
celebrity. Result: double-digit growth, ever high MS%.
TRAININGS and FURTHER EDUCATION
7/2015 – 09/2015 ptm Academie, Munich, Germany
Online Marketing and Social Media Manager, PMP Certificate
12/2014 – 05/2015 Inlingua Language School, Munich, Germany
B2/ B2+ German Language courses for Business, TELC Certificate
05/2009 Seminar “Digital Marketing, Google, Russia
01/2006 Seminar “Marketing Specific in IT und Digital Businesses”
05/2006 – 10/2006 International House New York, Language School, New York, USA
05/2007 – 10/2007 English Language Courses
08/2001 – 05/2002 Center of International Trainings, Russia
English Language courses
Alyona Tanaseychuk Valpichlerstraße 16 80686 Munich Tel.: +49 152 014 602 47
HIGH EDUCATION
09/2003 – 09/2008 Tomsk Polytechnic University, Tomsk, Russia
Master Diploma as Economist Manager, Note 1,2
Subjects: Marketing/Sales, Management, Economic
09/1993 – 06/2003 School №9, Tomsk, Russia
Note 1,5

5. LANGUAGE and COMPUTER SKILLS
English: upper-intermediate
German: B2+ Level
Russian: mother language
Windows, Word, Excel, Power Point, Photoshop, MS Project
ARTICALS
08/2013 Neuromarketing in Sales
FHM Magazine, Russia
05/2013 Eco-Marketing und Eco-Trends
FHM Magazine, Russia
Hobbies Sport, Yoga, Travel
Munich, 16. May 2016

6. LANGUAGE and COMPUTER SKILLS
English: upper-intermediate
German: B2+ Level
Russian: mother language
Windows, Word, Excel, Power Point, Photoshop, MS Project
ARTICALS
08/2013 Neuromarketing in Sales
FHM Magazine, Russia
05/2013 Eco-Marketing und Eco-Trends
FHM Magazine, Russia
Hobbies Sport, Yoga, Travel
Munich, 16. May 2016