El mercado de farmacias en Estados Unidos està concentrado en un 84% en 3 grandes cadenas, Nielsen estudia cuales son las categorias de mayor crecimiento. El tabaco es una de las dos categorias de mayor crecimiento en espacio de gòndola y los contraceptivos la de mayor crecimiento en venta.

1. Nielsen Drug Channel Overview August, 2009 Tom Pirovano Jim Mansfield

3. How big is the drug channel in the US?

4. Reported Dollar Volume By Channel Page Total Purchases (Including Non-UPC) Reported by Homescan Panelists Source: Homescan ® Channel Facts, CY’08

5. Drug Store Dollars vs. Other Channels Page Source: Nielsen Strategic Planner and Scantrack Convenience Express Reflects only categories reported by Nielsen 52 Weeks Ending 6/13/09, Total US Excludes Rx

6. Fewer Drug Stores – More Pharmacies Page U.S. Store Counts Source: Trade Dimensions® & TDLinx®, services of The Nielsen Company Fewer Drug Stores Due to a Closings of Independent Pharmacies

10. Page Walgreens site dedicated to their private label: www.WBrand.com

12. www.Beauty360.com from CVS Page

16. Drug Store Share of All-Outlet Sales Page Source: Homescan ® Channel Facts, CY’08 The drug channel is much stronger in Cleveland than in other markets.

17. Which demographic segments shop drug stores?

22. Spectra BehaviorScape Segmentation: Drug dollars skew to older households in urban areas Page Reference = United States; Base = Households; See Appendix for BehaviorStage/Lifestyle Descriptions Source: Spectra June 2009 Release/Nielsen Homescan Shopper Library (11/08) Dollars Index 120 - 149 = Dollars Index 150+ =

23. Where you live plays a huge role in the channels where you shop Page Reference = United States; Base = Households; See Appendix for Lifestyle Descriptions Source: Spectra June 2009 Release/Nielsen Homescan Shopper Library (11/08) Dollars Index 120 - 149 = Dollars Index 150+ =

24. How do drug store purchase dynamics compare to other channels?

41. Drug Channel Growth By Market Page Source: Nielsen Strategic Planner, 52 Weeks Ending 6/13/09 US Drug Channel Total Store: +4.9% HBC: +3.5%

42. How are store brands performing in the drug channel?

44. PL growth was driven at first by higher prices, but in 2008, unit growth indicates real shifting Source: Nielsen Strategic Planner, Total U.S. FDMxWM 2007 Higher Prices Drive PL Growth 2008+ Real Shifting from Brands to PL

50. How well does Walmart compete in HBC categories?

57. Thank you Questions?