The Talking Points of the Presentation: http://prezi.com/ewhszgfcpx2t/digital-utopia-vs-cynicism-barcelona-april-8th-2013/

1. communication,
strategy
&
leadership
architects
"Digital
Utopia
vs.
Digital
Cynicism"
Barcelona,
8th
of
April
2013.
#newCommunication
#newLeadership
#newPolitics
1
www.ingenia-­‐pro.com
@ingenia_pro

2. communication,
strategy
&
leadership
architects
The
Talking
Points
following
the
presentation:
http://prezi.com/ewhszgfcpx2t/digital-­‐utopia-­‐vs-­‐cynicism-­‐barcelona-­‐april-­‐8th-­‐2013/
1.
Digital
World
beginning.
Three
different
stages
of
Power:
1.
Local
Power
(middle
ages)
2.
State
Power
(modern
age)
3.
People
Power
age
started
when
the
Digital
World
began:
-­‐
In
1971,
the
first
e-­‐mail.
-­‐
30
years
ago
the
Internet
era
started.
(In
1983,
the
first
military
"internet",
commercially
opened
in
1995.)
Internet
was
the
door-­‐in
to
new
&
huge
possibilities:
-­‐
Access,
more
open
&
inclusive
structures;
bottom-­‐up,
-­‐
New
social
organization
based
on
citizen’s
empowerment;
-­‐
Another
chance
to
improve
deliberative
Democracy,
Vs.
-­‐
Leaving
behind
all
the
old
structures.
Revolution
was
a
word
to
summarize
those
huge
opportunities.
Today
"What's
happening
in
the
Cloud
in
just
a
minute?”
2.
Utopia
vs.
Cynicism:
what
is
really
happening?
Let's
take
a
look:
A.
Digital
Human
Rights:
access
&
censorship.
-­‐
Non-­‐democratic
censorship:
Bahrain,
China,
Iran,
Syria,
Vietnam,
Cuba,
Belarus,
Russia
or
North
Korea.
#newCommunication
#newLeadership
#newPolitics
2
www.ingenia-­‐pro.com
@ingenia_pro

3. communication,
strategy
&
leadership
architects
1.
Iran
elections
2009:
just
a
few
hours
before
the
polls
open
it
wasn't
possible
to
send
SMS
+
Opposition
Parties
Websites
were
down.
2.
China
&
its
‘Great
Firewall’s
intranet:
10
years
to
build
it
and
40.000
Police
Officers
spying
and
more
than
50
laws.
Two
threats:
foreign
-­‐dangerous-­‐
websites
(black
list
+
dangerous
words
to
be
forbidden)
&
intern
dissidence.
This
intranet
-­‐government
controlled
platforms
include
Chinese
Weibo
(twitter)
or
RenRen
(facebook)
or
it's
own
Google
but
with
the
tied
and
expected
controls
by
the
Chinese
officials.
3.
Russia:
the
Duma
passed
last
year
a
law
that
permits
the
censorship
of
a
blacklist
of
sites
that
do
not
comply
with
the
desires
of
the
Putin
Government
-­‐
(Public
and
Private)
Censorship
on
democratic
states:
they
can
control
communications.
"CIA
-­‐and
the
Democratic
Governments-­‐
are
watching
US":
24/7
monitoring.
They
have
all
the
information:
what
we
read,
what
we
shop,
what
we
do,
bank
accounts
and
credit
cards
data.
Privacy
and
the
Digital
Life.
Facebook
or
Twitter,
as
private
companies
have
the
right/freedom
to
close/block
accounts
with
any
reason,
without
explaining
why,
without
giving
answers
to
anyone.
B.
The
twittevers
bubble:
200
milions
users
vs.
7.000.000.000
citizens.
-­‐
Up
to
90%
of
a
typical
twitter
feed
is
basically
a
waste
of
everyone’s
time;
-­‐
partisan
sniping
and
gaffe-­‐driven
garbage;
-­‐
separating
the
wheat
from
the
chaff;
-­‐
"Facebook
users
are
exhibitionists,
and
Twitter
one,
narcissistic";
-­‐
fake
identities;
buying
followers/influence;
-­‐
trending
topic
obsession;
-­‐
we
don't
listen;
we
only
want
to
be
heard;
#newCommunication
#newLeadership
#newPolitics
3
www.ingenia-­‐pro.com
@ingenia_pro

4. communication,
strategy
&
leadership
architects
-­‐
we
can't
measure
the
quality
of
the
interaction;
-­‐
there's
no
conversation,
no
room
for
debate
neither
persuasion;
-­‐
Tribal
patterns:
"I
follow
-­‐only-­‐
the
people
that
shares
my
same
-­‐partisan,
ideological-­‐
values".
So
what
about
independent,
centrists
or
undecided
voters
or
supporters?
We
are
leaving
behind
the
middle-­‐ground
people;
-­‐
unverified/manipulated/smears
leading;
C.
Communication
or
misinformation?
-­‐
24/7
spiral
timelines
non-­‐stop;
It
moves
so
fast
that
if
you're
not
continuously
checking
in,
you
completely
lose
track
of
the
conversation
—
and
it’s
almost
impossible
to
figure
out
what
happened
three
hours
ago,
much
less
two
days
ago.
We
can’t
save
Twitter
for
later,
like
rss,
blogs,
and
books...
-­‐
double
screen
effect:
Huge
TV
events
&
translated/interpreted
in
digital
Real
Time.
Millionaire
Global
audience:
watching,
listening,
understanding,
reacting
-­‐
in
favor
or
against
it-­‐
Olympics,
Oscars,
SOTU,
Presidential
Debates.
But
we
are
loosing
attention
&
interest.
-­‐
People
are
the
New
Media
Outlets.
They
lost
the
monopoly
of
deciding
what's
news.
You've
got
this
power
in
your
hands.
3.
Digital
networks
Achilles
heels:
a.
Tribes
Polarization:
talking
about
issues
is
like
a
"Barça
vs
Madrid";
watching
a
global
event
is
seeing
to
tribes
saying
"Yes"
and
"No".
The
others
are
excluded?
Are
not
counting
any
more?
The
example
of
the
blogosphere
we
follow
and
the
books
we
read
depending
-­‐
only-­‐
in
our
ideology.
We
don't
get
to
know
or
understand
the
others,
the
opponents,
People
thinking
different
to
us.
#newCommunication
#newLeadership
#newPolitics
4
www.ingenia-­‐pro.com
@ingenia_pro

5. communication,
strategy
&
leadership
architects
b.
Click/sofa/slacktivism:
Social
activism
and
mobilization,
requires
discipline,
commitment,
structure,
organization,
hierarchies,
strategy
...
c.
there's
no
conversation
at
all.
Unilateral
Communication.
4.
What
Digital
Networks
are
useful
for?
-­‐
Enables
spreading
the
word,
raising
the
voice,
activism,
outreach,
mobilization,
engagement,
fundraising,
building
networks
and
organizations...
-­‐
FEMA
sandy;
-­‐
White
House'
"We
the
People":
open+acces+transparent
government
vs
But
what
about
the
"death
star/strange"
petitions?
-­‐
Obama
SOTU
+
Marco
Rubio
rebuttal
water
+
reaction
+
the
printed
press
haven't
been
published
yet:
-­‐
Government
Pressure:
Governments
before
going
or
not
going
to
war
they
will
receive
huge
pressure
from
the
organized
society.
-­‐
Accurate
and
relevant
information:
If
you
look
for
it,
you
can
have
it
easily
and
free
5.
conclusions:
-­‐
Democratic
societies
have
limits
and
"kind
of"
censorship.
-­‐
Digital
life
has
secured
more
horizontal
access
information
&
more
democratic
communication
structures.
-­‐
Twitteverse
is
not
representative
at
all.
#newCommunication
#newLeadership
#newPolitics
5
www.ingenia-­‐pro.com
@ingenia_pro

6. communication,
strategy
&
leadership
architects
-­‐
We
are
doing
the
same
we
did,
nothing
new,
but
more
easily.
Digital
life
enables
you
to
do
something
you
have
always
done
a
little
easier
than
before.”
-­‐
Digital
tools
and
digital
social
networks:
·∙
does
not
connect
different
arguments
and
people;
·∙
don't
promote
a
cold
and
balanced
conversation;
·∙
connects
tribes
and
opinions
and
reproduces
the
ancient
tribalism
of
human
beings.
-­‐
Inclusive
listening
&
conversation
-­‐
also
with
undecided,
independents
or
centrists;
-­‐
never
consider
Internet
isolated
from
TV,
radio,
cinema,
papers
or
face-­‐to-­‐
face
communications;
-­‐it's
worth
investing
money,
time
and
other
resources
trying
to
force
citizens
to
be
rational,
participative,
involved,
committed
to
public
affairs,
when
there's
a
huge
majority
of
citizens
who
are
emotional,
unengaged,
and
basically
lazy
with
public
affairs.
-­‐
People
still
have
the
power.
-­‐
FINAL:
"don't
be
a
joke"
in
your
digital
&
real
life,
like
@realDonaldTrump.
You
can
make
the
difference.
6.
Future
trends:
-­‐
Polarized
vs
distributed
communication;
-­‐
cooperation;
#newCommunication
#newLeadership
#newPolitics
6
www.ingenia-­‐pro.com
@ingenia_pro

7. communication,
strategy
&
leadership
architects
-­‐
Leave
behind
the
"structural
only
inside"
tribes
communication:
Digital
conversation:
logos(why
it's
important
for
the
public
listening
to
us?9,
ethos
(credibility,
reputation),
pathos
(emotion);
-­‐
Today's
ego-­‐narcissistic-­‐showing
off
attitude
vs
future
Utility
&
Value;
-­‐
All
about
communications
is
personal,
digital
tools
will
improve
the
contact
and
personal
relations:
nano-­‐micro
Communicating
personal
;
-­‐
Big
data
is
nothing
without
soul.
-­‐
Communication
24/7
vs
slow-­‐Communication
7.
Some
resources
(in
the
prezi
presentation).
#newCommunication
#newLeadership
#newPolitics
7
www.ingenia-­‐pro.com
@ingenia_pro