Quick overview of Epsilon on a global & APAC level

1. EPSILON OVERVIEW

2. Our Mission
To help marketers create
exceptional customer
experiences that differentiate
their brand, engage
consumers’ and build loyalty.
This is achieved through
customer intelligence and
data-driven multichannel
marketing.
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3. Today’s Marketing Challenges
CHALLENGES SOLUTION HOW CEM WORKS RESULT
3 primary challenges exist:
Consumers are empowered Numerous marketing Speed of accessing &
with information channels exchanging information
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4. Solution: Customer Experience Marketing
CHALLENGES SOLUTION HOW CEM WORKS RESULT
Customer Experience Marketing (CEM) is an approach
to deliver relevant customer interactions that
anticipate and respond to the many ways consumers
want to engage, shop and buy today.
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5. How CEM is accomplished
CHALLENGES SOLUTION HOW CEM WORKS RESULT
We help marketers leverage both data and
technology, resulting in 1:1 real-time interactions with
your customers across all marketing channels.
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6. Driving Business Growth
CHALLENGES SOLUTION HOW CEM WORKS RESULT
1:1 interactions help marketers gather information that
customizes every touch point with the consumer. The result is
targeted and measurable marketing campaigns.
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7. Why Partner with Epsilon?
Epsilon offers the most comprehensive portfolio of services and
solutions that drive your Customer Experience Marketing
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8. Why Partner with Epsilon?
We have a long history of partnerships with global brands
Unified
New Install
Multichannel
Customer Data
and Campaign
Management
GRAND CENTRAL
1969 1970 1980 1997 2000 2002 2003 2005 2006 2007 2008 2009 2010
AGILITY MATADOR
Founded
Customer Data Real Time Word-Of-Mouth
Real Time Integration (CDI) Communications Marketing
Dynamic Solution Launch Solution Launch
Messaging Solution Launch
Solution
Launch
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9. Why Partner with Epsilon?
We’ve Invested Over $1 Billion To Be The Comprehensive Provider
Epsilon acquired by Epsilon acquired Epsilon acquired ICOM integrated Epsilon acquired
Alliance Data Bigfoot Interactive CPC Associates into Epsilon Aspen Marketing Services
1969 Oct 2004 Sept 2005 Nov 2005 Apr 2006 Sept 2006 Feb 2007 Jan 2009 July 2010 June 2011
Epsilon Frequency Marketing, Inc. Epsilon acquired Epsilon acquired Epsilon acquired the
founded integrated into Epsilon DoubleClick Email Solutions Abacus Equifax Direct Marketing
Services Division
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10. Epsilon is Part of Alliance Data
The Alliance Data family of companies delivers an unmatched breadth of
loyalty and marketing solutions designed to help marketers raise their
consumer IQs and drive business growth.
Retail Services
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11. Epsilon’s Global Team
CINCINNATI DUBLIN LONDON
CHICAGO DETROIT
ST. LOUIS TORONTO DÜSSELDORF
DENVER BOSTON BEIJING
PARIS
NEW YORK TOKYO
SAN FRANCISCO WASHINGTON DC SHANGHAI
DALLAS GUANGZHOU
ATLANTA
HONG KONG
MUMBAI
SINGAPORE
SYDNEY
MELBOURNE
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12. Epsilon Facts
Manage over 1 Petabyte of
1 40 year heritage 5 data across global data
centers
2 3500 worldwide associates
Over 2000 global
6 clients, including:
$613 million in 2010 annual
3 revenue, up over 19% • 9 out of 10 Commercial Banks
• 8 out of 10 Top Retailers
Deliver over 40 billion
4 permission-based emails • The Top 10 Pharmaceutical
Companies
annually
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13. Awards and Accolades
Creative Awards
100+ Earned by
Direct Marketing/
#2 CRM US Agency
DMA Analytics
2009 Challenge Winner
Top US Agencies
#3 From All Disciplines
China ‘s ROI Festival
2009 Digital Award
Global Direct
#6 Marketing/CRM
Agency
Most Innovative and
2010 Strategic Email
Marketing Service
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14. Forrester
Consistent Leader in Forrester Database and Email Wave
Reports
EMAIL WAVE DATABASE WAVE
Epsilon has been named Leader Leader in database marketing
in every Forrester Wave report category in 2011 Forrester
since inception in 2002. Epsilon Wave report.
is the only provider to be
named Leader consistently in
the last 5 reports.
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15. Industry Involvement in APAC
Vietnam Marketing
Association
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16. Selected Clients From Around The World
“ The expertise and strategic guidance we
receive from Epsilon are tremendous. The
team is truly an extension of our
marketing team, and their flawless
execution enables KeyBank to achieve our
”
marketing goals year after year.
Karen Haefling, Chief Marketing Officer at KeyBank
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17. Selected Clients in APAC
CONSUMERS/RETAIL
TRAVEL GOVERNMENT NON-PROFIT
MEDIA
FINANCIAL
TECHNOLOGY

18. Client Testimonials
“ Epsilon’s email solution will further augment Domino’s powerful marketing engine and
improve the customer experience. The improved personalisation of email communications
offered by this customised platform will ultimately enable our customers to enjoy their favourite
”
slice of pizza even more.
Domino’s Pizza Enterprises Ltd
Australia & New Zealand
“ The solutions provided by Epsilon will
allow us to improve our data strategy
“ To provide a world-class customer
experience, we chose Epsilon for their
through the use of more sophisticated best-of-class email marketing
segmentation to drive dynamic content solutions that enable us to stay close
personalisation. In addition, Epsilon’s to our customers throughout the
powerful tools for analytics combined relationship lifecycle and ensure that
with the services of their Strategic we are providing the most relevant
information, optimised in a timely
”
Consulting team will provide us much
needed insight into the ongoing fashion as and when they want it.
”
success of our marketing activities. Jet Airways
Lincraft

19. Start the Customer Experience
Call +61 2 9271 5454
Email aboyall@epsilon.com
Visit www.epsilon.com/apac