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The No Stack Startup
Video Hackday Presentation

@albertwenger
The No Stack Startup
The 90s:
Everything from Scratch
Once Upon a Time
• Connectivity: dedicated bandwidth at $10,000 per
month
• Servers: $20,000 per box
• Storage: $1,000/GB
• Software licenses: $20,000+ to get started (Solaris,
Oracle)
The early 00s:
Dedicated Hosting
Oh So Modern
• Connectivity: starting as low as $1,000/month
• Servers: $1,000/month for minimal set up
• Storage: $10/GB
• Software: LAMP stack - free!
The late 00s, early 10s:
Amazon Web Services
Cloudy
• Connectivity: pay as you go, 10 cents/GB
• Servers: pay as you go, 20 cents/hour
• Storage: pay as you go, 12 cents/GB
• Software: Ruby on Rails, Node.js, MongoDB
Now:
No Stack
No Stack
Create new experiences and solutions 

by composing services with APIs
Service / API for Everything
• Voice calls, text messages eg Twilio
• Video recording and playback eg Ziggeo
• Image and video classification eg Clarifai
• Synchronization eg Firebase (Google)
• Fraud detection eg Sift
• Forms eg Typeform
• File uploads eg Filepicker
• Search eg Algolia
• Feeds eg Stream.io
Examples
• Applicant tracking: Typeform + Ziggeo
• Mobile sales: Twilio + Stripe
• Video speed dating: Tokbox + Firebase
Why?
• Minimize development work, focus on user
experience / business model innovation
• Immediately support global reach
• Pay as you go, often start with free tier
• Benefit from scale economies and network effects
of underlying services
Scriptable Integration
• IFTTT
• Zapier
• More to come
1-person 1-week 

1-million user startup
Have Fun!
@albertwenger

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The No Stack Startup

  • 1. The No Stack Startup Video Hackday Presentation
 @albertwenger
  • 4. Once Upon a Time • Connectivity: dedicated bandwidth at $10,000 per month • Servers: $20,000 per box • Storage: $1,000/GB • Software licenses: $20,000+ to get started (Solaris, Oracle)
  • 6. Oh So Modern • Connectivity: starting as low as $1,000/month • Servers: $1,000/month for minimal set up • Storage: $10/GB • Software: LAMP stack - free!
  • 7. The late 00s, early 10s: Amazon Web Services
  • 8. Cloudy • Connectivity: pay as you go, 10 cents/GB • Servers: pay as you go, 20 cents/hour • Storage: pay as you go, 12 cents/GB • Software: Ruby on Rails, Node.js, MongoDB
  • 10. No Stack Create new experiences and solutions 
 by composing services with APIs
  • 11. Service / API for Everything • Voice calls, text messages eg Twilio • Video recording and playback eg Ziggeo • Image and video classification eg Clarifai • Synchronization eg Firebase (Google) • Fraud detection eg Sift • Forms eg Typeform • File uploads eg Filepicker • Search eg Algolia • Feeds eg Stream.io
  • 12. Examples • Applicant tracking: Typeform + Ziggeo • Mobile sales: Twilio + Stripe • Video speed dating: Tokbox + Firebase
  • 13. Why? • Minimize development work, focus on user experience / business model innovation • Immediately support global reach • Pay as you go, often start with free tier • Benefit from scale economies and network effects of underlying services
  • 14. Scriptable Integration • IFTTT • Zapier • More to come