3. INTRODUCTION
This report discusses the cosmetics market in China mainly from the
following sections.
- Size of Cosmetics Market in China
Based on Zeefer's China Market Size Formula, by the analysis on China
cosmetics market size, industry sales revenue in 2008 - 2010, this report
presents a picture of the real development of cosmetics market in China and
changes in the overall market size.
- Hot Areas of China Cosmetics Market
Based on the comparison and analysis on import in different provinces or
cities, this report points out those hot areas in China for cosmetics market
deserve most attention.
- Top 10 Enterprises in China Cosmetics Industry
Based on the comparison and analysis on top 10 leading enterprises in China
cosmetics industry in terms of sales revenue, market share and number of
employees, the report shows their positions in the cosmetics market in China.
Additionally, this report lists basic contact information of the top 10 leading
enterprises.
- Market Share and Market Structure of China Cosmetics Market
This report analyzes the cosmetics market share distribution in China by
segments based on enterprises nature (leading enterprises, foreign enterprises,
state-owned and private enterprises), imports of cosmetics product and
regional markets in China in terms of sale revenue, profitability, number of
enterprises and the value of imports... The report offers data on the market
shares of imported cosmetics products, foreign enterprises and enterprises in
other forms. It also offers a comparison of profitability by forms of enterprise
ownership, presents a picture of the market share of leading enterprises and
the distribution of major regional markets in China. In addition, the report
figures out the structure and concentration ratio of the current cosmetics
4. market in China by means of Bain's Market Structure Classification and Index
of CR4.
- Import and Export of Cosmetics Products
In this section, the report includes the main source countries / regions of
imported cosmetics products for China and their market shares, the domestic
destinations of imported cosmetics products in China and shares for these
destinations, major export destinations (countries or regions) for Chinese
produced cosmetics products and shares of these destinations, major origins
of the exported cosmetics products and their shares.
- Cosmetics Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning cosmetics products generally accepted in the cosmetics industry in
China, including standard names both in Chinese and English as well as their
unified code numbers.
- Major Cosmetics Importers in China
The report lists 10 major importers for cosmetics products in China and
provides their contact information such as company name, address, website,
telephone number and fax number.
- Summary on Key Statistics of the Cosmetics Industry in China
Based on the concise analysis on the sales revenue, number of enterprises,
total profit, total loss, total assets, return on the asset and profit margin as well
as other key statistics, China Cosmetics Market Report presents the current
situation, the growth rate and profitability of the cosmetics industry in China.
5. DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.
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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1
CHAPTER 2 MARKET SIZE ...................................................................................3
2.1 ANALYSIS ON THE COSMETICS MARKET SIZE.....................................3
2.2 AN OVERVIEW ON CHINESE ECONOMY................................................5
CHAPTER 3 HOT SPOTS FOR COSMETICS PRODUCTS ACROSS
CHINA .........................................................................................................................9
CHAPTER 4 INDUSTRY OVERVIEW................................................................11
4.1 A SUMMARY ON THE INDUSTRY............................................................11
4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........12
CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................15
5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................15
5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF COSMETICS
PRODUCTS............................................................................................................16
5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE
IMPORTED COSMETICS PRODUCTS..........................................................16
5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE
CHINA ................................................................................................................18
5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................19
5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................20
CHAPTER 6 THE MARKET SHARE...................................................................22
6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES
REVENUE ..............................................................................................................22
6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE
FROM LEADING ENTERPRISES ...................................................................22
6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10
ENTERPRISES WITH INDUSTRY AVERAGE..............................................24
6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE
MARKET SHARE..................................................................................................26
6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND
IN RECENT YEARS..............................................................................................28
6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN
TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN
ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............28
6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN
ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES
OF OTHER OWNERSHIP ................................................................................30
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6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON
WITH ENTERPRISES OF OTHER OWNERSHIP .........................................32
6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS
AND RELEVANT VARIATIONS IN RECENT YEARS ..................................34
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................36
7.1 JIANGSU LONGLIQI GROUP CO., LTD....................................................36
7.2 UNILEVER (CHINA) CO., LTD. ..................................................................36
7.3 MARY KAY (CHINA) COSMETICS CO., LTD. .........................................37
7.4 GUANGZHOU AVON MANUFACTURING CO., LTD..........................38
7.5 SHISEIDO LIYUAN COSMETICS CO., LTD..............................................38
7.6 HUBEI C-BONSDC DAILY CHEMICAL CO., LTD. .................................39
7.7 BAWANG (GUANGZHOU) CO., LTD. ......................................................40
7.8 SHANGHAI JAHWA UNITED CO., LTD. .................................................40
7.9 NIVEA (SHANGHAI) CO., LTD. .................................................................41
7.10 SUNRIDER (CHINA) CO., LTD. ................................................................41
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................43
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................46
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CHAPTER 3
HOT SPOTS FOR COSMETICS
PRODUCTS ACROSS CHINA
Figure 4 Nationwide distribution map of cosmetics mfg. enterprises above designated
size across China
Heilongjiang
Jilin
Inner Mongolia
1 Liaoning
Xinjian 10
Hebei Beijing
12
Tianjin
Shanxi 10
Ningxia Shandong
1
Qinghai 5
Gansu Henan Jiangsu
Shaanxi 4 Anhui 45
Tibet Shanghai
Hubei 4 64
Sichuan 6 Zhejiang
8 1 86
Chongqing Jiangxi
Hunan
6 Fujian
Guizhou 1
1 15
1-3 1
4-6 Yunnan Guangdong 4
Guangxi
185
7-9 10 7
10-89 10
90+ 90
Hainan
5
Guangdong, Zhejiang and Shanghai are the major production bases for
cosmetics in China. From Jan. to Nov. 2010, enterprises engaged in cosmetics
production above designated size in the above three areas added up to 335
firms, accounting for about 69.79% of all cosmetics producers above
designated size all over China for the same period. Among them, 185 firms
were in Guangdong, accounting for 38.54% of all producers above designated
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6.3 MARKET POSITION OF FOREIGN
ENTERPRISES AND THE TREND IN RECENT
YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN
ENTERPRISES IN TERMS OF THE NUMBERS AND THE
COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP
Figure 16 Changes in the percentage of numbers of foreign cosmetics mfg. enterprises
across China and the comparison of foreign enterprises and enterprises of other
ownership
2008 2009 2010
Percentage of foreign enterprises Changes460
in the percentage of
全国 372 480
in term s of the num ber of num bers of foreign-funded
oreign-funded 142 183 174
enterprises in 2010 enterprises
e of ownership 306
15% 13% 14%
Private 170 209
1%
234rivate
1% 1%
oreign-funded 142 183 174 nded
ctively-owned 4 6 6
38% 40% 36%
Others 36.25% 56 62 66
Private 46% 45% 49%
63.75%
oreign-funded 38% 40% 36%
ctively-owned 1% 1% 1%
46% 45% 49%
Others 15% 13% 14%
2008 2009 2010
Private Foreign-funded
Foreign-funded Others type of ow nership Collectively-ow ned Others
In 2010, among the 480 cosmetics mfg. enterprises above designated size
across China, 174 are foreign enterprises, accounting for about a share of
36.25% of all. In terms of the number of enterprises, there were 9 foreign
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