Introduction to a program to integrate social marketing for hospitality properties, including hotels, restaurants, museums, and tourist destinations.
It is based on the premise of increasing use of mobile devices, consumer reviews, and point of customer engagement training.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Social Hospitality Begins with You
1. the power of you
hospitality in a social media world
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2. What Social Has Changed
They have the power to echo
You should have the power to amaze
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3. Social is a Culture
Social is a culture not a marketing strategy
A Twitter or Facebook profile does not make hospitality social
Starts with culture,
then the right hires and training
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4. When Done Right
Customers supplement what marketers can’t achieve
CREDIBILITY
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5. POWER OF YOU PROGRAM
1. Quantify social knowledge
of potential employees
2. Train staff to identify active
social customers
3. Create on-site visual cues
4. Ensure timely engagement
when mentioned
5. Develop valued content
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6. Power of You Tiered Programs
Comprehensive Remote
On-site analysis Social assessment guide
Social assessment for new Online staff training
hires sessions
Customer conversations Integrated program
recommendations
Staff training sessions
Project based content
Marketing strategy execution and consulting
session
Integrated program
recommendations
6 month content
execution and consulting
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7. contact:
Albert Maruggi
albert@socialmediaforhospitality.com
612-293-7640
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