Hello everyone! This is my first presentation/article on my personal branding for marketing myself. I learned a lot about myself creating this and hope that it can be learned from! Thank you for reading and be sure to create your own personal brand!

1. MY PERSONAL BRAND
ALAYSA BLAIR

2. TARGET AUDIENCE
While figuring out my personal branding
for myself I had to first figure out who my
target audience was. For me, that target
audience is composed of companies, small
and large, that engage in the video game
industry. This can be those that indulge in
focusing on the casual players who enjoy
playing games purely as a fun hobby. It may
also be companies that heavily focus on the E-
Sports marking who cater to professional
video game players.
I target those audiences who are looking
for someone who has inside knowledge of a
player base, and someone who can spark new
ideas and create changes in everyday
This Photo by Unknown Author is licensed under CC BY-
NC

3. VISION AND PURPOSE
I have so many ideas of what my future may hold, but I will speak on a main
vision. Months or Years down the line I see myself as someone who is hands on
with the gaming community. This can be either with a company that is
specifically focused on certain games, or tech companies that create products
that consumers can use for all types of gaming inputs. As a heavy gamer myself
I always see and hear so many concerns on a consumer side. Many players feel
so unheard and feel like nothing more than a dollar sign to companies.
Many feel that as companies grow, they lose the sense of why they started
creating games and the technologies for them to begin with. Being able to be
the bridge between company and consumer. To use my voice to be able to help
both company and consumer needs would be an amazing opportunity.

4. VALUES
We all hold ourselves to many values that should carry over into our
careers. For me I hold 3 major values everywhere I go. Trustworthiness,
Growth, and Openness. There is nothing more important that being
truthful! This goes a long way with consumers if feeling they can stand by
the companies who created the things they love about gaming.
Openness and Growth go hand and hand. To have an open mind
allows for future growth. In this more consumers will come knowing that a
company isn’t set in their ways. If there’s no room for change then there’s
no reason to come back to the same disappointments.

5. PASSION
The passion I have for the gaming
community is what drives me. Being video
game content creator for the last 4 years
has sparked a fire in me to go back to
college to learn. I’ve been able to meet so
many community members, go to an
Esports event, and be invited to
opportunities.
I’ve had opportunities to work as a
Moderator and Tournament Observer for a
growing Esports community. Being invited
to play in Sponsored Tournaments by
large and small companies has been a
true dream for anyone let alone a black
woman in a very marginalized space.

6. GOALS
My goal in the next 5-10 years it to be working either:
1. In the E-Sports space where I can be apart of the staff
that works on setting up tournaments, interacting with
community & the players during events.
2. Working with a video game developer as someone
who is the bridge between the company and the
community to ensure a games longevity. Reading what
consumers want and seeing what can be done to
ensure the best outcomes.
3. I can also see myself at a company, like Logitech G,
that’s focused on creating software and physical items
that gamers utilize every day! Again, being a bridge
from community and company would be amazing.
Interacting with creators who are interested in being
apart of a growing company for longevity is apart of
my growth vision!
This Photo by Unknown Author is licensed under CC BY-SA

7. ATTRIBUTES
In thinking of my attributes, 3 stood out the strongest:
1. Being a good listener
2. Productivity
3. Trustworthy
When it comes to my work ethic I stay heavily on task. I am organized to a
point of making sure to order tasks of importance while also being flexible in
anything that can be added. I love to listen to what others have to say on
different subjects. This comes from my love of learning new things. No one
person know everything, so it’s great to have an open mind to be able to grow!
Lastly, being truthful is the most important thing to be personally so I preach
and practice it heavily in the workplace. With trust comes growth and success in
all that we do.

8. STRENGTHS, WEAKNESS, OPPORTUNITIES, & THREATS (SWOT)
1. Strengths: My main strengths are my willingness to learn and be open-minded. My ability to
work quickly and efficient, learning new things quickly, and having the skill to work well
under pressure.
2. Weakness: My current weakness is the fact that my Bachelors Degree is in Agriculture. I am
working on a full switch in my career and for some that may show indecisiveness. However,
with me being enrolled in college part time while being engaged in the gaming community I
believe can show as a strength to my passion to be in this market.
3. Opportunities: Positive opportunities I face are events that I put myself in as a content
creator. Though it is not the same path as many who currently work in this field, for me this is
a way to show my skills and determination to work with a community.
4. Threats: My threats are people who have more “work experience” in the field. As I am
currently trying to switch career fields it puts me behind, so to speak. It also can show that
without any experience I can’t work as well as those who have been working towards this
goal longer than I have.

9. COMPETITION
My competition is a continuation of my threats. Those who have degrees in E-
Sports, or Digital Technologies already are far ahead of me. They have more of
the textbook knowledge that I do on how the gaming world works. However, I
don’t believe that a degree shows one’s full knowledge or value. I bring a strong
work ethic and willingness to learn to the table. My passion also drives how I
listen to others and advocate for growth in a space. I would be a good
investment in a company because I have the potential to be molded into
anything do to being so openminded about this space and knowing how it is
constantly changing for the better.

10. 3 WORDS THAT DESCRIBE ME
1. Hardworking/Determined
2. Trustworthy
3. Open-minded/Willing to Learn
I chose these words because they are who I am both personally and
professionally. I put my all into everything I do, and I do it with all the
knowledge and experience I have. Though I may come from an Agricultural
background for my original schooling, my passion has pushed to be become
even greater. I use various things that I have learned in my past in my current
track in getting into the E-Sports/Gaming Industry. I am excited for what the
future holds for me and know I will find a company that will share in that
growth!

11. NOW ITS YOUR TURN
My challenge to you! Figure
out what your personal brand
is! Are you creating it for the
first time like me? Or are you
years into your field and want
to change or expand on
yourself? Create your
personal brand today and
GROW!