1. POST EVENT REPORT
NOVEMBER 2015, Austin, Texas

2. Turning conversation into action
We hope you enjoyed the FST Summit at the Omni Barton Creek in Austin. It was a great
experience for everyone involved from the feedback we have received.
We deliver value for you by understanding your challenges and project plans and provide you
with the environment to find solutions. We hope you enjoyed the workshops, panel discussions
and 1-2-1 meetings and can return to your business with answers, actions and solutions to
drive your project plans forward.
Your involvement helped to ensure a fantastic event, and I’m sure you are excited about A) the
connections you made and B) putting your learning into action.
Contents
• Let’s keep talking
• Solution Provider & Attendee contact information
• The workshops and how to follow up
• The Analyst Report

3. Let’s keep talking
I want to ensure you get the most from your time at the summit because we succeed if you
and your peers have found those all-important answers to your challenges. To that end, I would
really like us to keep talking.
Working with you
Your summit experience should not end once you have returned to your office, in fact it has
just begun. We want to continue working with you, supporting you and your business, helping
you achieve your goals and moving your industry forward.
In this document you will find links to online groups where you can get back in touch with fellow
executives and the summit’s solution providers. But if you would like to use our connections
and long established relationships to talk one-on-one, please let us know.
If you have any additional feedback and would like to know more about working with us on any
of our additional products, my contact information is on this page:
Elliott Lee
Vice President
E: elliott.lee@gdsinternational.com
T: 212-796-2892
C: 917-340-2475

4. Solution Provider Contact Information
Company Attendee Position Email
Business
Phone
Ab Initio Software Darren Miller Director of Internal Consulting dmiller@abinitio.com 617-828-4957
Ab Initio Software Doug Housman Senior Account Manager dhousman@abinitio.com 914-330-5903
Ab Initio Software Ed Sheehy
Senior Strategic Consultant -
Financial Services
esheehy@abinitio.com 617-590-6315
AppDynamics Brian Isaak Director, South Central Region brian.isaak@appdynamics.com 512-497-9855
AppDynamics
Kalyan
Ramanathan
VP Marketing Kalyan.Ramanathan@appdynamics.com 408-230-5406
BAE Systems Martino Roselli VP Financial Services, USA martino.roselli@baesystems.com 917-753-2993
BAE Systems Bill Sweeney Financial Services Evangelist bill.sweeney@baesystems.com 973-980-0916
BAE Systems
Jennifer
Nykyforchyn
n/a Jennifer.Nykyforchyn@baesystems.com 917-445-0095
Citrix Systems, Inc Stephen Clouse Director IT Portfolio Management Stephen.clouse@citrix.com 781-405-9959
Citrix Systems, Inc William Sovak Enterprise Relationship Manager william.sovak@citrix.com 201-906-6688
Endava Jeremy Mayes VP Digital Creative Services Jeremy.mayes@endava.com 551-580-2429
Endava Dan Sullivan President Dan.sullivan@endava.com 214-668-5474
Endava Simon Bucknall Account Executive Simon.bucknall@endava.com 917-618-8464
EOS Software Mohit Doshi CEO mohit@eossoftware.com 408-439-2922
ForgeRock Scott Hunter Enterprise Account Executive scott.hunter@forgerock.com 630-441-8557
ForgeRock
Robert
MacDonald
Product Marketing Director robert.macdonald@forgerock.com 613-866-9959
IBM Mark Michener
IBM Microsoft Practice - Financial
Services Business Development
Leader
mmichen@us.ibm.com 610-909-4205
ITIDATA Daniel Fruchtman Director - Business Development dfruchtman@itidata.com 917-545-6044
ITIDATA Srinivas Rampalli Director - Business Advisory srampalli@itidata.com 917-545-6360
Kunai Consulting Kishan Patel CEO kishan@kunaiconsulting.com 858-610-1400
Kunai Consulting Amish Patel CTO amish@kunaiconsulting.com 510-209-8161
Maveric Systems Dwarak Sri VP Key Client Relationships dwaraks@maveric-systems.com +91 7358377670
Maveric Systems
Aravindhan
Ramalingam
AVP aravindhanr@maveric-systems.com +91 9043016587
Nucleus Software Harish Bhat VP & Head, North America Business harish.bhat@nucleussoftware.com 925-367-1110
Nucleus Software Jitesh Malik
VP & Head - Global Solutions Sales &
Transaction Banking
jitesh.malik@nucleussoftware.com +65 92351200
Owl Computing
Technologies
Mike Timan Director of Sales mtiman@owlcti.com 203-894-9342
Owl Computing
Technologies
Ronald Mraz,
Ph.D.
President and CEO rmraz@owlcti.com 203-894-9342
Owl Computing
Technologies
Geoff McNiven Subject Matter Expert (SME) gmcniven@owlcti.com 203-894-9342
Pythian Craig Irwin VP Sales - DevOps irwin@pythian.com 408-464-1042
Pythian Aaron Lee VP Transformation Services alee@pythian.com 512-589-3506
Scottish Development
International
Mike McArthur VP mike.mcarthur@scotent.co.uk 617-417-8255
Scottish Development
International
Shaun McAlpine Assistant VP shaun.mcalpine@scotent.co.uk 617-930-2713
SIM Partners Saul Delage VP Global Channel Development sdelage@simpartners.com 630-561-9193
SIM Partners Scott Graflund Advisor, SIM Partners sgraflund@lgvgroup.com 847-707-1779

5. Tata Consultancy
Services (TCS)
Balagovind
Kesavan
Marketing Manager, Banking and
Financial Services
balagovind.kesavan@tcs.com 510-493-0522
Tata Consultancy
Services (TCS)
Sujith Kochaniyan
Business Development Manager,
Banking and Financial Services, NA
k.sujith@tcs.com 917-640-1949
Tata Consultancy
Services (TCS)
Christopher
Venturina
Sr Consultant BFS christopher.venturina@tcs.com 602-881-6666
TouchCommerce George Skaff CMO gskaff@touchcommerce.com 650-799-7792
TouchCommerce Jerry Phillips VP Strategic Accounts jphillips@touchcommerce.com 512-750-9289
VCE Michael O'Hara VP Strategic Alliances michael.ohara@vce.com 214-766-8283
VCE Jim Light
UDAS Global Business Development
Lead
jim.light@vce.com 315-708-9013

6. The workshops and how to follow up
Below is the full list of workshops including synopsis and take-aways. These are all available for
you to download from our client portal: www.gdssummitplus.com
Opening Panel Discussion: Embracing the Age of Digital Disruption
Hosts: Endava – Jeremy Mayes | MetLife – Amanda Barkus | PayPal – Nitin Prabhu | Strategy
CIO – Alan Royal | Wells Fargo – Philip Sprague
Synopsis: In an ever more rapidly changing landscape, financial institutions are faced with
increasing demands from both customers and colleagues alike. Business transformation
becomes a continuous endeavor to keep pace with progress, so how to create culture that
supports and enhances business innovation & growth whilst maintaining emphasis on its core
competencies.
Key Takeaways:
• As technological advancement accelerates, so will the pace of innovation. Is the ultimate
choice disrupt or be disrupted?
• Given that regulatory challenges facing our industry, how can an organization be agile
enough to be innovative?
• Why a ‘customer experience first’ mentality is the ultimate driver for digital innovation.
[Again, think UBER]
WS 1: Importance of Change Management in Enterprise Data Practice
Host: Northern Trust – Ranjana Young
Synopsis: Most Data management organizations are focused on what should be the data
strategy for the organizations, how to enable core capabilities through tools and technology.
The focus is right but unless the change that is required to enable growth and effective risk
management of data strategy aligns fully with business strategy then it is difficult for business
and functional leaders. Data driven decision making is a key change and it is critical to ensure
that the mindset of business leaders can approach tasks with this perspective.
Key Takeaway:
• This session will explore what methods and tools can be used to build a culture of data driven
decision making and how to communicate the benefits of an encompassing data strategy to
the whole organization.
WS 3: The FST US Challenge Forum 1
Synopsis: This open session will offer the opportunity to discuss the key business challenges
focused on business transformation, including: Organizational transformation, digital
transformation and using data to better understand your customer needs.

7. WS 4: Designing for Emotional Impact
Host: finservMarketing – Mike Langford
Synopsis: What’s the #1 emotion you’d like your customer to feel? If you don’t know the
answer you’re probably missing out on a critical business advantage. Based on research TIAA
conducted earlier this year will dig into how a nearly 100 year-old brand is remaking itself for
the digital age by focusing on the emotions that matter most. And then open up for a discussion
on approaches to emotion definition, emotion design techniques, and measurement.
LUNCH KEYNOTE: Data Diodes Provide Next Generation Network Cybersecurity for Data
Replication and Transfer
Host: Owl Computing Technologies – Ronald Mraz
Synopsis: In this workshop attendees will learn what data diodes are, how they operate and
how they offer stronger cybersecurity than a firewall. At a macro level data diodes are
hardware centric (vs software based) and provide deterministic one-way only data flows. They
protect networks from cyber-attacks and threats in ways firewalls can’t; while allowing data to
flow out of the network to provide business continuity. Financial institutions handle, protect
and replicate tremendous amounts of data which needs to be protected from a wide range of
cyber threats. Most commonly acknowledged are the cyberattacks that steal data from an
organization; however the target of cyber threats is shifting away from stealing and moving
towards data manipulation. Attackers are entering networks and instead of stealing data, they
are either modifying it to serve their purposes or encrypting it and holding it for ransom. In this
environment the most important objective is to keep attackers out. No network security device
does that better than a data diode. Owl DualDiode Technology has a proven 17 year history
with U.S. government agencies, Department of Defense and critical infrastructure providers;
protecting some of the most sensitive networks in the world.
Key Takeaways:
• Data diodes provide stronger cybersecurity than firewalls and are used as the ultimate
network security solution for government agencies
• Data diodes are becoming better known and are moving out of niche security solutions to
mainstream security architectures
• Owl’s DualDiode Technology not only protects networks but can replicate databases,
transfer files, stream video, move large amounts of data at full line rate and perform content
inspection
WS 5: Payments 2050
Host: SunTrust Banks – Kellie Goodwin
Synopsis: What will payments look like in the future? How can we think differently about the
future of banking tools and customers then take steps to further advance the strategic
direction of our business?

8. WS 6: Creating Adaptable Operating Models that Evolve with the Digital Journey
Host: Strategy CIO – Alan Royal
Synopsis: Most Banks now have fully formed digital transformation strategies and embarked
on their digital journey’s years ago but often struggle to adapt to the rapid evolution of
technology and meet the changing needs from their customers. For example the mobile
experience has quickly become a crucial aspect of digital strategy that banks must address, and
changes to IT and services development requires an organization to be capable of quickly
shifting priorities and resources.
Part of the challenge banks face in this area is having a legacy silo based configuration which
reduces agility and creates a disjointed view of the customer. In order to compete with the
more nimble disruptors that have proven capable of taking market share from even the most
established institutions, a re-think of the operating model is required that can respond quickly
to changing regulatory and customer demands.
Key Takeaways:
• This presentation will explore what types of operating models best ensure a holistic view of
the customer that is fluid enough to incorporate and adapt to the constant technological
innovation and its many iterations
WS 7: How to Tell Your Boss Your Job Has Changed
Host: BAE Systems – Bill Sweeney
Synopsis: The pace of change to keep our corporations secure from threats is spinning far faster
than anyone anticipated. Much of what we defined as Security’s responsibilities has evolved;
and as those responsibilities transformed so did the people, process, data, and technology
required. We’ve moved from “if we get hacked” to “when we get hacked” to “we may be
getting hacked right now and not know it”. We moved from a focus of building walls to one of
detecting, reacting and predicting what we know will happen. Signatures alone do not protect
us – we must look for the underlying behaviors of our would-be attackers to increase our
chances of stopping them before serious damage is done. The challenge now is
operationalizing security; creating processes and procedures in anticipation of attacks and
scaling your operation to be both effective and efficient. Fortunately the convergence of Cyber
Risk, Compliance Risk, and Operational Risk provide both functioning efficiencies and a
framework to fund what’s required.
Key Takeaways:
• Security is no longer about preventing being compromised
• A static, set it and forget it world is not an option
• Active monitoring and responding is the new frontier
• A defense based on signatures is insufficient
• The good news: You can find the money to pay for this

9. WS 8: The FST US Challenge Forum 2
Synopsis: This open break out session will offer the opportunity to discuss the bank of the
future including: next generation payments, mobile banking and defining your omnichannel
strategy.
WS 9: Shifting Priorities in Cyber Defense
Host: Citi – Bob Blakely
Synopsis: Static host-based and perimeter-based cyber defenses are no longer sufficient to
protect information systems against increasingly agile and adaptive adversaries. New defenses
are beginning to emerge, emphasizing deception, system adaptation in the face of attacks,
deep near-real-time analysis of adversary behavior, and quick response to penetration
attempts. This session will examine new adaptive deception, detection, and response
capabilities and how they can be integrated into enterprise Information Security programs.
WS 10: Macro-Trends in Strategy for Investment Banking Technology
Host: MetLife – Amanda Barkus
Synopsis: The corporate sector of banking has its own set of challenges within the financial
industry. As the regulatory environment drives financial firms to increase costs and decrease
revenues, their margins get thinner and banks look for new strategies to optimize their
technology departments
Key Takeaways:
• Understand the main pressures for investment banks as they relate to technology
• Strategies to optimize IT departments in the next 12 to 36 months
• Impact on vendors, locations, and skillset
WS 11: Authentic Leadership in the Digital Age
Host: MoneyGram – Rosanna Pitella
Synopsis: The skills, experience, intelligence, education, integrity and emotional maturity
required of successful authentic leaders in the digital age is unrivaled in the history of American
business. Competitive and successful leaders in business find themselves necessarily becoming
technology leaders at least within their own industry sector and business space. This session
will address the following questions and provide attendees with rational answers to each one
regarding Authentic Leadership in the Digital Age.
Key Takeaways:
• What is authentic leadership in any age?
• What is the profile of an authentic leader?
• Why are authentic leaders so valuable in the Digital Age?
• What are the special challenges for authentic leaders in the Digital Age?
• How does one develop authentic leadership in one’s organization?

10. WS 12: Overcoming the Challenges of Integrating Security into New Financial Services Products
Host: Charles Schwab – Gary Nichols
Synopsis: How do you reduce time-to-market for Internet-facing financial products for
customers while ensuring that those products incorporate the proper security technologies
and controls? Participants in this workshop will discuss how to improve cross-functionality and
communication between teams such as executive sponsors, designers, architects, security, and
development teams, while delivering a security standards-compliant product to customers.
WS 14: Making Sense & Using Data in the FS Industry, in Real Time for a Customer Centric,
Always on World
Host: Strategy CIO – Alan Royal
Synopsis: How are you leveraging your data as an organization? Where are the opportunities
for delivering added value both to customers, colleagues & revenue streams to ensure
maximum advantage? This session will explore key advances within real-time data
management and what this means for the financial services industry.
WS 15: The FST US Challenge Forum 3
Synopsis: This open session will offer the opportunity to discuss the key business challenges
focused on the connection between security and your business. This will include: risk
assessment, governance and standards and making a business case.
Thank you for taking an active part in the sessions you attended. Without your participation
the summit would not have been the success it was. If you have any further questions or would
like to nominate yourself, a colleague or a fellow executive to speak at a future summit please
contact:
elliott.lee@gdsinternational.com
To connect with the group and take the discussion forward, please join the
LinkedIn Group.

11. The Analyst Report
Alan Royal
Head of Technology Innovation & Business
Transformation
Digital Transformation My Pre-Summit Paradigm View
In considering the many facets associated with moving into the digital age, the legacy
business operational environment and technology environment are in the critical path of
any digital transformation strategy. Stated more specifically, within your individual
organizations, consider the necessity of bringing together all parties who either have input
into, will participate in, or will benefit from the transformation strategy. All parties
involved must lower traditional organizational barriers and collaborate synergistically.
As somewhat of a reinvention of existing operations, digital transformation is a journey
rather than an event. For a successful outcome, all levels and affected organizations need
to have a shared vision and clear direction to work together effectively. Traditional silos
between IT and the business continue to create barriers to optimal synergistic outcomes;
these historic silos are a primary reason why organizations like the Gartner Group still
estimate IT project failure rates to be in excess of 50%.
When large, complex institutions direct their IT organizations to “just go make it happen”
without the needed synergistic collaboration, the projects are doomed to fail—or, at best,
produce marginal value to the organization.
As the digital transformation strategy starts to take shape, there will be many prospective
vendors who offer partial to potentially full solution sets, customizable to a company’s
digital distribution framework. These vendors may be leveraged to shorten time frames,
reduce costs or enable additional capabilities not initially anticipated.
Before considering solution partners, establish your project framework, scope and
associated delivery strategy, so both the organization and the vendors can see where
software packages may enhance value, reduce costs or expedite the digital transformation
journey. A well-planned and well executed transformation into the digital distribution era
can redefine what differentiates your organization within the current marketplace. This is
the “gold standard” of your journey’s results.
Learning Points From The FST Summit
 From workshops, the panel discussion, round tables and challenge sessions, a number
of new data points emerged which materially impacted my analytical views going into

12. the conference, reflected above, which I feel are material enough to share with the
summit attendees:
We are allowing new entrants into our financial services footprint, passively observing
and not aggressively responding. The specific example discussed was PayPal. We
observed this primarily online payment service grow from obscurity into global
relevance with no competitive response from the US banking industry. Looking
forward, PayPal anticipates 10 million in net revenue in the coming year. Material to us
today? No.
However, as internet transactions continue to increase exponentially, they are the
branded payment processing provider. When PayPal was in its infancy, any one of our
major banks could have responded aggressively with an equivalent, or better market
segment service offering superior to PayPal. Why did we not respond?
The answer, in my opinion, is that as a banking industry, we are taking a tactical vs.
strategic view toward the emergent electronic distribution service providers emerging
with strategies to fill and or enhance customer’s digital experience. These vendors,
while currently small, in comparison to major banking product lines, are establishing
their functionality space which will emerge with time as electronic distribution
becomes more the norm, of how banking activity is performed.
My key take away from the group discussion on this topic, reflects that, we as an
industry, have not taken digital banking seriously enough, nor the time to develop a
strategic view what functionality will be required to support this distribution paradigm,
from now to potentially 10-20 years in the future. The more purpose built vendors can
establish themselves as key best practice components of the further digital distribution
chain, like PayPal, will result materially impact the competitive complexities associated
with providing a seamless Omni-Channel banking experience. Banks individually, or
ideally as a collective, need to define an initial view as to what bank digital distribution
will likely look like in the next 10 years, as a basis to evaluate the associated value
generation chain in order to take an offensive rather than defensive posture toward
new market entrants like PayPal.
 Secondly, banks to date, in the board room, have not recognized digital distribution as
a material enough strategic distribution channel, to charter the creation of broad
based enterprise strategic plans which address, a differentiated customer experience,
anticipated cost for budgeting purposes, as the creation of a delivery plan which
encompasses all the co-dependencies which require planning and execution. Broadly
speaking, banks in the future will no longer be able to differentiate themselves based
upon historic practice, but must embrace bank by bank, how they are going to plan,
execute, deliver, capabilities into this distribution paradigm which maintains each
banks competitive relevance.

13.  Thirdly, and finally since the emerging paradigm of digital distribution, it has yet to gain
relevance from the top in an organization. Banks need to consider their competitive
environment 10 to 20 years in the future. What will the competitive landscape look
like, and where will the banks stand in this new competitive landscape? Large trust
customers are going to expire, and their assets pass to the Millennial generation. How,
as a bank, are they going to present a banking paradigm specific to this new consumer
generation needs, otherwise you will have competitive vulnerability to loose large trust
assets to your competitors.
In summary, it is clear at the VP/SVP level summit, attendees as well as hosts of other senior
management are taking digital distribution seriously. What is most disturbing is that, at the
Board Level, the same level of urgency does not exist. This leads me to the recommendation
that Chief Innovation Officers need to be hired to report to the CEO and BOD, in order to
create relevance to the topics above. Alternatively, major banks are going to find themselves
with a need to react quickly, in order to catch up to the digital transformation competitors,
and find their agility materially hampered by limitations placed on them based upon their
legacy systems environment, which we affectionately called at the summit “the boat
anchor”.

14. FST is a GDS International Event
As the world’s premier B2B events company, our value proposition is simple: we deliver real
actions, answers and solutions to our attendees’ challenges and project plans. And we’re very
good at it.
GDS International offers world-class B2B events for senior executives in a range of industries,
including education, energy, financial, government, healthcare, HR, infrastructure, IT
management, manufacturing, mining, pharmaceuticals, retail, security, supply chain, telecoms
and utilities.
What’s more, we’ve got 20 years of experience and offices in Bristol, New York & Miami. GDS
offers a truly global reach: our events take place throughout Asia, Australasia, Africa, Europe,
North and Latin America and Russia.
Find out more
www.gdsinternational.com
GDS International is an active charity supporter
www.gdsfoundation.com
Continue the Conversation with Analyst Partner Strategy CIO:
Alan Royal
E: alanhroyal@gmail.com
T: 816-519-1763
Thank you!
We have already received your onsite feedback form, but if you have any other comments or
questions regarding this or any other GDS Summit then please contact:
elliott.lee@gdsinternational.com
Please also make sure to join the LinkedIn Group so that you can continue the
interaction online.