Social Media Top Ten Tips for Email Marketing

1. Top Ten Tips for Email Marketing
Don't forget you are competing with everything that is coming into an inbox.
Tell me what I am going to get out of opening your email.
Is your email optimised for mobile - many people you are targeting have a mobile device - how does your
email look there?
1. No sales jargon.
2. Use '&' in the subject line - it proves you have a lot to pack in.
3. Don't overuse the '?'
4. If you have to use brackets then use [ ] not these ( )
5. Make it personal - first names and company names in the opening have a higher click-through rate e.g.
'Hey Tom at Acme Ltd'
6. Visual content is important - an image tells the story without a lot of text and leads to a click-through
7. Don't blast your whole list - segment it
8. Saturday and Sunday are the best days to send email
9. Tuesday is the 'unsubscribe' day - everyone else is sending that day and people start to take blocking
action
10. Send your email earlier in the day - try it!
Start those important conversations that lead to proven growth in your sales now by calling our
Social Media hotline on Tel: + 44 203 582 3832 or email us at social (@) shinesquad.com
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