Get your website on Google's 1st page We are a leading Search engine optimization (GOOGLE) Company /NASSCOM certified. We optimize websites onto major search engines & can bring any website onto First page on Google for specific business keywords/search parameters. Search engine optimization provides an affordable way of increasing your company’s internet exposure. SEO can help your website improve its ability to sell, the extra exposure will boost business and drive sales. SEO allows you to target visitors who are looking for specific items related to your company which in turn will increase your brand recognition, identity and authority online

1. Search Engine Marketing
”Boost your Presence, Build your Brand”

2. Today we’ll cover
• Search Engine basics
• SEM in the real world
*SEM – Search Engine Marketing
• Natural optimization (SEO)
* SEO – Search Engine Optimization
• Pay-Per-Click (PPC)
* PPC = Payment Advertisement

3. Search Engines

4. How Search Engines work:

5. Search Engines Difference:

6. Search Engines Ranking
MAY 2008 by HITWISE

7. What is the Website?
- give the information
- to sale the products
- about the services
For that purpose we need the “Traffic”
“Traffic” = number of times viewed by visitors
Search Engine Optimization
- process only to fulfill this part

8. Benefits of SEO
 Publish the information in right way
 Increase the sales
 Get a business
 Tracking the site visitors

9. Search Engine Optimization
 Search Engine Optimization is a process of
improving a web site for effective search engine
rankings and also to increase the number of website
visitors.
 Search engine optimization is the fundamental part
of Internet marketing strategy.

10. What do Search Engines look for?
• Readable Text
• Fresh, unique content
• Relevant inbound links
• Good site architecture
• Unique meta info

11. What do Search Engines look for?
Website CONTENT!

12. SEO workflow
Initial Site Analysis: (ON site)
•Domain Name analysis Initial Site Analysis: (OFF site)
•Home page analysis • Google Index (Text version)
o Title • Recent Google cache date
o Meta tags • Google indexed pages
o Robots tag • Google back links
o Google webmaster tools code • Google page rank (home & inner pages)
o Google analytics or any tracking code • Yahoo indexed pages
o Keywords on Content • Yahoo back links
o Links to inner pages • Bing indexed pages
•Inner links structure • Alexa traffic rank
•Domain URL analysis
•Broken links analysis Competitor’s analysis
•Inner pages analysis • List of above analysis for each competitor
o Title
o Meta tags
o Google analytics or any tracking code
o Keywords on Content
o Links to other pages
o Alt Tags
•Sitemap static page
•Sitemap xml file
•Regular updating area
•Feeds section (if available)
•Basic Keywords analysis

13. SEO workflow
ON-Page Optimization: OFF-Page Optimization
•Keyword analysis •Basic Search engine submissions (IBP or
o Extensive research on Keyword Webceo)
o Keywords with competitor Sites •Directory submissions (submitsuite.com
o Segregation of Keywords (targeted page) website submitter)
•Title, Meta tags changes •Blog feed to feedburner
•Robots tag •Blog feed submission (RSS submit)
•Internal links optimization •Social Bookmarkings
•URL optimization •Local classifieds and yellow pages
•Content optimization submissions
•Find possible ways to generate more number of •Profile page creation in online wiki’s,
value pages aboutus.org, social Networking sites …etc
•Image optimization (Alt tags) •Article submissions
•Sitemap static page •Press release submissions
•Sitemap .xml file creation •Video submissions
•To fix Broken links •Forum / guest book submissions
•Feeds generation (if available) •Blog comments postings
•Google analytics integration •Try to get more back links through payment
•Google webmaster tool integration affiliate link networks,
•Yahoo site explorer integration
•Live webmaster tool integration
•Own Blogs creations (with some posts and links)
wordpress and blogger
•Google Local listings and Map creation

14. SE Ranking Report
AksaTech Ranking status Report

15. Analytics Report
Visitor’s behavior report from Google Analytics

16. Analytics Report
Visitor’s behavior report from Google Analytics

17. Analytics Report
Visitor’s behavior report from Google Analytics

18. AksaTech
Google says: ‘Don’t be
Search Engines Webmaster Guidelines

19. Let’s take a break
Any questions so far?
Payment Advertisement Campaign >>>>>

20. Search Engine Marketing

21. Search Engine Marketing
 Search Engine Marketing - The process of
marketing a site for improved search engine results,
often including a combination of search engine
optimization and paid advertising
Paid advertising = Pay Per Click (PPC)
 This is a method of advertising where advertisers
pay a given amount each click of their
advertisement
 It will increase website visibility in search engines
(Google, Yahoo, Live) result pages, and It will help
to improve the traffic to your website and improve
your return on investment.

22. Search Engine Marketing
Pay per Click Management (PPC) - Google Adwords

23. Natural search results vs.
Paid-for listings
#1 = $0.99 per
click
#4 = $.39 per
click
Organic = Free!

24. PPC – Pay Per Click

25. PPC – Pay Per Click

26. Pay-per-click (PPC) campaigns
Google Adwords - http://adwords.google.com/
Yahoo - http://searchmarketing.yahoo.com/
MSN adcenter - http://adcenter.microsoft.com/
 Google networks includes Google, AOL, Netscape, Ask,
Earthlink, Lycos and many more.
 Yahoo networks includes Yahoo, Alltheweb, infospace,
Excite, CNN, Altavista, Overtuture and many more.
 MSN networks includes MSN search engine only.

27. PPC Vs ORGANIC
Pay-Per-Click “Organic” SEO
 results in 1-2 days  results take 2 weeks to 4 months
 easier for a novice or one little  requires ongoing learning and
knowledge of SEO experience to achieve results
 ability to turn on and off at any  very difficult to control flow of
moment traffic
 generally more costly per visitor  SERPs are more popular than
and per conversion sponsored ads
 easier to compete in highly  very difficult to participate in
competitive market space (but it will highly competitive market space
cost you)
 more difficult to target local
 ability to target “local” markets markets
 better for short-term and high-  better for long - term and lower
margin campaigns margin campaigns

28. PPC Management
 Account Setup
 Keyword Research
 Bid Management
 Conversion Tracking
 Competitive Analysis
 ROI Calculation
 Reports

29. Contact Us
AksaTech Solutions Pvt. Ltd.
No.147/12, 2nd floor
5th Block, 69th Cross
Rajajinagar, Near Bashyam Circle
Bangalore - 560 010
Karnataka - India.
Phone: +91 80 4110 9622
Fax: +91 80 41683527
mail: info@aksatech.com

30. Thank You