Kareem Yusuf, Vice President of Development and SaaS Operations at IBM, presented on how cloud technologies can power smarter commerce by allowing companies to innovate and better serve customers. The presentation discussed how cloud puts the customer at the center, anticipates needs across channels, and applies insights in real time. It also outlined IBM's Smarter Commerce and cloud solutions and services that leverage these technologies to deliver exceptional customer experiences.

1. Kareem Yusuf, Ph.D.,
Vice President, Development and SaaS
Operations, IBM
The Cloud Powers Smarter Commerce:
Innovate to Serve Today’s Customers
© 2013 IBM Corporation

2. PLACEHOLDER
Kareem runs the Know Your
Customer Video.
© 2013 IBM Corporation

3. The Smarter Commerce journey…
Puts the customer
at the center of
your commerce
process
Anticipates and
deliver across
mobile and social
Extends core
systems to
synchronize your
Applies deep
insight to take
action in real time
value chain
Optimizes
procurement
based on demand
© 2013 IBM Corporation

4. © 2013 IBM Corporation

5. © 2013 IBM Corporation

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7. © 2013 IBM Corporation

8. Smarter Commerce: Your Customer In Context.
Buy
Market
Adaptive
procurement
and optimized
supply chain
Targeted and
personalized
marketing
across all
channels
Service
Sell
Anticipate
behavior and
deliver flawless
customer
service
Seamless
cross-channel
customer
experience
© 2013 IBM Corporation

9. Cloud is reinventing business
Scalability
and agility
Collaboration within
/ across businesses
24x7 global access
Rapid time to value
IT flexibility
New business
models
© 2013 IBM Corporation

10. Delivering innovation and proven business outcomes:
Smarter Commerce and IBM SmartCloud
© 2013 IBM Corporation

11. Comprehensive services for Smarter Commerce span the
value chain
B2B Supply
Chain
Digital
Analytics
Procurement
Marketing Automation
Price, Promotion and Product Mix
© 2013 IBM Corporation

12. Smarter Commerce leverages Cloud and SaaS Solutions to
deliver exceptional experiences
Buy
Sell
Market
Service
Nearly
$4 billion
Nearly
365 billion
In freight spend managed annually
Server
calls per
year
300,000+
14,000
pre-connected
transportation
carriers
6+ million
global trading entities connected
B2B Cloud Services
expanding into
of digital marketing
optimization sending 60
million emails each month
45+
34 countries 180 million
SaaS applications
TMS
transactions
annually
trade deals negotiated
by 1,500 companies
>60,000 users
Over
23,000
5.5 million
transactions exchanged through
B2B cloud daily
brands supported by
digital marketing
optimization
© 2013 IBM Corporation

13. SaaS delivery excellence – Delighting clients
Focus on Client Service
Optimize Operations
Continuously improve accuracy
and performance
Deliver transparency
and reliability for all customers
Agile Development
Collaborate with customers and
partners to drive rapid releases
© 2013 IBM Corporation

14. SaaS delivery excellence – Partnering with
Focus on Client Service
Optimize Operations
Continuously improve accuracy
and performance
Trusted source for extensive,
"guaranteed" reliable content
delivery excellence
Deliver transparency
and reliability for all customers
Deliver transparency and
Ensures ultra fast personalization
reliability for all customers
allowing us to deliver outstanding
service and proactive problem
resolution
Agile Development
Collaborate with customers and
partners to drive rapid releases
Enables us to focus on key
market differentiators while
providing distributed processing
network
© 2013 IBM Corporation

15. CloudFirst
Role based
Design
Cognitive
Computing
APIs
Self Service
© 2013 IBM Corporation

16. IBM SmartCloud Solutions: Part of IBM’s broader portfolio for private,
public and hybrid cloud computing
IBMSmartCloud Foundation
IBMSmartCloud Solutions
IBMSmartCloud Services
Private and Hybrid Clouds
Software and Business Process as a Service
Infrastructure and Platform as a Service
Platform as a Service Technologies
Application
Lifecycle
Application
Resources
Application
Application
Environments Management
Integration
Infrastructure as a Service Technologies
Infrastructure Management Availability and Security and
Platform and Administration
Performance Compliance
Usage and
Accounting
Application Services
Application
Lifecycle
Application
Resources
Enterprise
Application
Application
Environments Management
Integration
Enterprise+
Infrastructure Management Availability and Security and
Platform and Administration
Performance Compliance
Usage and
Accounting
Common Open Standards Technology and Industry Ecosystem
© 2013 IBM Corporation

17. Join in the conversation Smarter Commerce
Blog, YouTube, Twitter and Facebook
Kareem Yusuf Ph.D.,
Vice President, Development and SaaS Operations, IBM
yusufk@us.ibm.com
© 2013 IBM Corporation