1. SOCMED
MARKETING
FOR
SME*
*Small-­‐Medium
Enterprise
YUSWOHADY
Blog:
www.yuswohady.com
TwiEer:
@yuswohady

2. 1
INTRODUCTION

3. THE
FIRST
SOCMED
MARKETING
BOOK
IN
INDONESIA

4. Offline
Customer
COMMUNITY
Online
E
=
wMC 2
MarkeMng
ENERGY
(Horizontal
Power)
Word
of
MOUTH
(MOUSE)
“HORIZONTAL
MEANS
SOCIAL”

5. MARKETING
1.0
MARKETING
2.0
VERTICAL
HORIZONTAL
1
to
Many
Many
to
Many
Marketer
as
Marketer
as
BROADCASTER
CONNECTOR

6. Five
Reasons
Why
Business
is
Social
       !
 

Consumer Conversation Collaboration Community Collective
Generated Intelligence
Content

7. DEMOCRATIZATION
OF
RESOURCES
SIZE
ISN’T
MATTER
ANYMORE

8. REMEMBER...
SOCIAL
MEDIA
AGE
IS
SMALL
BUSINESS
AGE

9. 2
THE
MODEL

10. SOCMED
MARKETING
FOR
SME
THE
SIMPLE
MODEL
COCREATION
TARGET
COMMON
INTEREST
COMMON PURPOSE
& IDENTITY
CONSUMER
CONVERSATION
ACTIVATION

11. STEP
#1
DEFINE
YOUR
TARGET
CONSUMERS
STEP
#2
IDENTIFY
COMMON
INTERESTS
STEP
#2
BUILD
CONVERSATION,
ACTIVATION,
COCREATION

12. EXAMPLE
An
SME
that
operates
a
pre-­‐school
ins>tu>on
wants
build
a
community
of
moms
that
concern
with
the
development
of
their
children.

13. #1.
DEFINE
YOUR
TARGET
CONSUMERS
EVANGELIST
AND
LOYAL
MOM
CUSTOMERS
THE
GOAL
CONVERSATION
ACTIVATION
COCREATION
THE
HOME:
THE
EVENT:
THE
BUZZ:
Inspiring
Moms
Inspiring
Moms
Inspiring
Moms
Blog
Award
Community
THE
PROGRAM
VISIONARY
MOMS,
ORDINARY
MOMS
Geographic:
Urban,
younger
moms,
25-­‐39
Demographic:
Have
todler,
pre-­‐school,
AB
Pshycographic:
Modern,
info
freak,
very
concern
about
children
development
THE
CONSUMERS

14. #2.
IDENTIFY
COMMON
INTERESTS
Common
interest:
They
are
very
concern
about
the
development
of
their
children
-­‐
their
school,
food,
health,
ac>vi>es,
and
of
course...
their
future

15. #3.
BUILD
CONVERSATION,
ACTIVATION,
COCREATION
Invite
customers
to
speak
up

16. THE
SIMPLE
SOCMED
PLATFORM
SOCMED
CHANNEL
“THE
ROAD”
LANDING
PAGE
“THE
HOME”
COMMUNITY
BLOG
SOCMED
SOCMED
CHANNEL
CHANNEL

17. Every
Company
Is
Media
Company
EC
=
MC
Tom
Foremsky
Because
every
company
must
create
and
publish
content
that
aOract
its
community
member

18. MARKETING
IS
NOT
ONLY
ABOUT
SELLING
IT’S
ABOUT
FACILITATING

19. 3
CASE
STUDY

20. CASE
STUDY
WINWEB

21. WinWeb
is
an
SME
that
sells
cloud-­‐based
small
business
sogware.
It
develops
a
social
media
strategy
that
facused
on
building
community
and
creaMng
relevant
contents
for
its
target
client
i.e.
small
business.

22. THE
PRODUCT
AND
SOLUTION

23. THE
CONTENT:
“HOW-­‐TO”
VIDEO
PROGRAMS

24. THE
CONTENT:
CONVERSATION
THROUGH
BLOG

25. THE
CONTENT:
“TIPS-­‐BASED”
ARTICLES

26. THE
CONTENT:
CHANNELING
THROUGH
TWITTER

27. THE
CONTENT:
CHANNELING
THROUGH
TWITTER

28. THE
CONTENT:
CHANNELING
THROUGH
OTHER
BLOG

29. CASE
STUDY
YUSWOHADY
*note:
narsis
dikit
nggak
papa
ya...
Hehehe
J

30. LANDING
PAGE
SOCMED
CHANNEL

31. LANDING
PAGE
SOCMED
CHANNEL

32. SOCMED
CHANNEL:
FACEBOOK
-­‐
NOTES

33. SOCMED
CHANNEL:
TWITTER

34. SOCMED
CHANNEL:
FOURSQUARE

35. CONVERSATION:
ARTICLE
DISCUSSION

36. CONVERSATION:
ARTICLE
DISCUSSION

37. ACTIVATION:
OFFLINE
SEMINAR

38. ACTIVATION:
OFFLINE
SEMINAR

39. COCREATION:
INVITE
FOLLOWERS
TO
CONTRIBUTE
Follower
diajak
menyumbang
pemikiran
mengenai
Consumer
3000
dengan
menggunakan
hashtag
#cc3000

40. More
sales
are
made
with
friendship
than
salesmanship
Jeffrey
Gitomer
–
Sales
Bible

41. THANK
YOU