2. Adding an SMS-payment service
that works all around the world to
your site or app should be as easy
and cheap and as creating a blog
or a homepage!
3. Features
online signup & instant service activation
no monthly & startup fee
few technical skills required
simultaneous service creation in multiple
countries
4. Coverage
Service launched in Sept 2007
Now active in 33+ countries in Europe and Asia
Over 35 000+ registered clients, over 100 000
services created
5. 90% of clients:
web-based businesses
10%:
radio-stations, newspapers, ad-agencies, etc.
6. example client:
"uniting 60 000 cats and 91 500 dogs in 15+ countries"
With Fortumo, Unitedcats.com:
has set up the SMS-service for sending gifts to
favourite cats
earns revenue per each SMS
7. example client:
"MondoGames provides several web-based entertainment
games"
With Fortumo, Mondogames:
has set up a mobile payment, so that people could
pay for virtual credit for their game
earns revenue per each SMS
8. example client:
"Location based service, which helps to keep an eye on your
kids"
With Fortumo, kidloc.com:
charges money for their mobile apps
earns revenue with each purchase
9.
10.
11. Phase 1
Main team in
Estonia +
"Low-skill" local
consultants in
Nordics
12. Phase 2
Balanced central & local:
team in Estonia+
Local experts in Eastern Europe, Asia
13. Phase 3
More centralized:
as the number of markets increases,
strengthening the team in Estonia, scaling
down on local activities in each market
20. Mõned "guerilla-laienemise" taktikad:
Ärimudel "from day one"
Ära tee kohalikku tütarfirmat
Kasuta kohalike partnerite/töötajate puhul
tulemuspõhiseid (sh. affiliate ) tasumudeleid
Internetipõhine pay-per-click või pay-per-action
reklaam
Mõtle suurelt, aga ära hammusta korraga liiga suurt
tükki
