2. OBJECTIVE
•To test the hypothesis that “SERVICE SECTOR especially EVENT MANAGEMENT
AND MATRIMONY CAN BE A POTENTIAL ALTERNATIVE ROUTE FOR SELLING
FASHION AND APPAREL PRODUCT ”
•To propose the E-BUSINESS MODEL based on MATRIMONY AND EVENT
MANAGEMENT .

3. SUB - OBJECTIVE
•To study and analyze e-commerce especially B2B and B2C &
its reach in India.
•To study potential market, market size and market structure
of Online matrimony, Event management.
•To establish a potential link between Online matrimony,
consultancy and event management with Fashion industry
and fashion and apparel product.

4. • Books, newspapers,
Internet, annual reports.
• Published data: Business
source like company
reports, government
sources like trade
SECONDARY (40%) associations i.e. RAI
• Unpublished data:
websites of companies,
Research / consultancy
reports
Quantitative data:
• Survey (Person administered
–mall intercept surveys of
customers,
• PI of executives of Brands,
computer administered using
PRIMARY (60%) online surveys)
Qualitative Data:
• using focus group interviews
, Telephonic interview.
• Depth interview of industry
expert.
• Projective technique

5. E-Retailing
• Business research suggests that the most attractive space in
Indian Internet is e-retailing, owing to low penetration (it
comprises less than 0.5% of India’s total retail as
• E retailing comprise 8%+ in the US / 4% in China .
• India’s e-retail market is projected to be over USD12bn
in the next 5 years from the current USD 600mn (2011)
implying a 80% CAGR.
• This would still imply less than 2% of overall retail sales and
3.5% of per capita income.
• eBay India, which currently sells,
THINK THE
• 1 Jewellery every 7 minutes Online shopping
• 1 Mobile handset every 9 minutes attitude
• Appareals every 12 minutes
• MP3 player every 18 minutes
Source :- Business standard , 12 jan
2012

7. What are the Key Trigger Points ?
• The most required thrust is coming from Telecom operators connecting
Indians to the WWW at affordable prices / devices, thus making
Internet another utility in every house.
• Shift in buying patterns i.e. online consumption driven by mass
marketing by e‐commerce players and adoption by traditional
brick‐and‐mortar retailers [FDI in Muti-Brand Retail will also encourage
them to simultaneously open e-fulfillment]. Specialty retail sites could
piggyback on the growth in e-commerce in India.
• Conducive eco-system [Entrepreneurs & Venture Capitalists]- This is
due to the emergence of savvy start-ups, capitalised by a thriving
venture capital industry and increasing internet and electronic
payment penetration.
• Matured Websites – I am really happy to see good quality websites
with focus on UI Design and Experience. The websites of newer Indian
e-commerce players are highly polished and offer a similar experience
compared with their Western counterparts.
• Success Stories – Emerging [LetsBuy , Electronics, Flipkart - Books to
Mobile ,SnapDeal - Daily Deals ] and are Encouraging others to take
the Take the Big Leap as the addressable market is Big Monster.

8. 2010
Source :- Business standard , 12 jan
2012

9. 2011)
Source :- Business standard , 12 jan
2012

10. Source :- India online report , 2011

11. Site Features offered by online
Apparel site
Source :- India online report , 2011

12. ONLINE MATRIMONY

13. Someone said
“marriages are made
in heaven”.
If that’s true then
Internet is the new
heaven

14. Idea Generation
 BHARAT MATRIMONY was the first company to provide online
matrimonial services to indians.
 Started in 1997 BharatMatrimony.com pioneered online matrimony.
 first matrimonial site to receive the coveted ISO 9000:2001
Certification
 Entered the Limca Book of Records.

15. Facts :-
 The Rs 400-crore online marriage search industry .
 “In October this year, Yahoo, the online search and email website that
rivals Google sold its 12 per cent stake in popular Indian online
matchmaking site Bharat Matrimony(BM) for Rs 100 crores having
bought it for less than half of that in 2006.”
 it also underscored the fact that online marriage searches are the
wave of the future
 According to India Online 2010, an annual survey carried out by online
research consultancy JuxtConsult, matrimonial search is the 8th most
popular online activity among urban net-users in India.
 Over 12 million indian use online matrimony for match
 No. of users has increased at the rate of 48% in 2011 compare to
24% in 2010.
 1 million success stories last year and on an average 70 testimonials
per day for top 3 online matrimony site .
Source :- Times of India 6dec , 2011

16. Big Players : A Snapshot
 Shaadi.com
- It lists wedding planning services as a wing under its service
umbrella
- Through „ShaadiPages.com‟, an online wedding directory, it
provides listing of different caterers, florists, make‐up
artists, decorators, musicians, DJ‟s and many more
- Through Shaaditimes, a wedding portal, it delves into ways to

17.  Shaadi.com is the most popular matrimonial service
sites(premium segment) in India. It was launched in
1996 and is one of the early entrant in the market.
 14 million (1.4 crore) members are registered on the
site
 Almost 9 lakhs successful marriage proposals have
resulted. That is over 50 success stories each day.
 Standard membership is FREE!
 Paid membership gives you more opportunities as you
can initiate discussions with prospective marriage
candidates, and your profile is prominently featured

18.  Bharat Matrimony
 - It goes beyond matchmaking services to provide other
related services like wedding planning and honeymoon
planning
 - „Matrimony Directory‟ includes all such services
wherein it gives the listing of wedding planners,
contractors and decorators

19.  It is largest online arranged marriage site(in terms of
users) with 15 million (1.5 crore) members registered
with profile. It has major share in south Indian market.
 It is backed by the Yahoo! corporation so score in
terms of reliabliablity and is well established.
 They are featured in the Limca Book of Records for the
record number of documented marriages online. It has
a good conversion ratio to successful marriages!
 One distinct feature of Bharat Matrimony is that they
have there own physical centres and contact points
across 100 cities in Indian and offices in other countries
all over the world

20.  It is from Info Edge(naukri.com fame)
stable which is a leading provider of online
recruitment, matrimonial, real estate and
educational classifieds and related services
in India.
 Third largest player with 5 million users
overall
 It caters to the sub premium market (free-

21.  Fastest growing matrimonial portal in India, promoted
by The Times of India group, the largest media &
entertainment conglomerate in the country.
 Country’s first matrimonial portal to attain huge
success from the Swyamvars organized every week
for the benefit of different communities across the
country

24. Market Share
5%
20%
40%
Bharat Matrimony
Shaadi. Com
Jeevan saathi
35%
Others
Source :- India online report , 2011

25. Shaadi.com Bharat Jeevansathi
matrimony
Daily 8000 10,000 4000
registration
Alexa Rank 917 983 1245
Pages 12 4 8
view/user
Ranking.com 87 23 97
Source :- India online report , 2011

26. Features of Matrimonial Websites
 Search filters: search using filters like
city, profession, astrology
 Wedding directory : online shopping for bride-groom, travel
booking, jewellery
 Blogs covering personal views and users’ experiences with
matrimonial websites
 Personalized messages
 Express interests: enable users to express interest
 Join clubs: enable users to start and join clubs in order to
meet people with similar likings. For example- photos and
videos
 Profile tagging
 Profile management
 Instant verification of email ids and phone numbers, send
email/SMS to a profile, tell a friend about a profile, block a
user and so on.

28. Consumer Insight
Online matrimonial market in India has seen a significant growth rate
in the past one year. It has opened a new frontier for people to seek
alliances globally.
To get an insight into how consumers feel about online matrimonial,
respondents are divided into two groups
1.People who want to get married
2.People who have already got married.

29. Consumer Insight
Registered on website
 They are looking for a transition in their life to move from the traditional way of
searching for a match to the new way of criteria based search.
 In cases were they register on these websites by themselves, respondents prefer to
tell their parents only after they find a suitable match since they don’t want their
family members to get anxious about it.
 In cases where respondents themselves have not registered we have generally seen
that father registers for daughter or brother or cousin registers for sister and sister
registers for the girl respondents. Basically, some one from the family registers and
takes it ahead till some body responds.
 In fact most of the time friends register for the respondents since they don’t want to
tell their parents or they are scared of their parents.
 Few people who do not get the liberty to select their match due to family pattern and
traditions, like to experiment and check what is available for them online.
 Few feel that if the society is open to a boy girl relationship from the beginning then
people will not need such websites as they will have their soul mate with them.
 Some say that since they could not get a match easily through offline that’s why they
opted to register online.
 People who are working and living by themselves away from family tend to believe in
these websites since it saves them time and it is according to the current trends.
 They do not find the details authentic and that’s the biggest fear that people have.
 Some people who have been used to saving money tend to opt for free membership
as they are not sure of getting a suitable match and therefore value for money

30. Consumer Insight
 ) People who have already got married through online
website:
They find it efficient since there are so many profiles to
explore.
 It saves time since most of the respondents are working and
don’t have the patience to go through the offline route.
 Most of them tell their parents later on after they have found
a match.
 They feel that parents are generally concerned about the
authenticity of the profiles.
 Most of them are living a happy married life.

31. Consumer Insight
Not registered on the website –
 They do not believe in online matrimonial.
 Family traditions don’t give them the freedom to explore
on their own.
 They feel that the two families should know each other
very well in order for a family bonding.
 Online matrimonial is more like a self advertisement.
 They prefer to follow their culture and traditions.
 They feel that society will not accept an online match

32. Consumer Insight
• Consumer Insights Rural V/s Urban:
• People from rural India feels that it gives them more options.
• They can get some one educated
• Since the person is well qualified that’s why the person is registered
on the website and may get a decent job and has a good overall
personality
• People feel it gives them an option to look beyond the limited people
they know
• Generally they are bounded by the influence of the society, family
culture and tradition when it comes to taking independent decisions
for choosing their soul mate.
• New generation in the rural areas wants to move on from the shackles
of superstitions and get into the transition mode.

33. But Matrimony sites are used for getting a perfect match and this create a
GAP between getting partner from Website and Getting Married with him /
her .
Most of time They plan themselves and few get it done with the Help of
wedding planner .
Have You Heard About
ONLINE WEDDING
PLANNER ???

34. (Greatest Event of Your Customer life , So plan and
execute at best of your best)

35. • Every year an average of 2.4 million weddings are performed in the India
• Today's median age for first-time brides is 25 years. For grooms, it's 27
years.
• Second marriage median age is brides 35 years, grooms 38 years.
• The average amount spent on a traditional Indian wedding is 4,22,000.
• 67% of women continue to wear the same fragrance they wore on their
wedding day.
• Currently, cost of a wedding may range from INR 0.5 mn to INR 50 mn
Source: Association for Wedding Professionals
Int'l http://afwpi.com/wedstats.html

36. Wedding Market Size in INR
Source: Association for
Wedding Professionals
Int'l http://afwpi.com/wedst
ats.htm

37. Break up of cost of wedding
Jewellery
20%
Attire
4% 40%
4% Invitation card
8%
Venue Décor
8%
16% Hotel& related
service
Mehendi
Source: Association for
Wedding Professionals
Int'l http://afwpi.com/wedst
ats.htm

38. Wedding Costs by Category:
· Reception 28.3%
· Consultant 15.0% (if hired)
· Wedding Rings 11.5%
Marriages by the month: · Photography/Video 6.6%
· Bridal Gown 6.1%
January 4.7% · Music 5.2%
February 7.0% · Flowers 4.6%
March 6.1% · Bridal attendants' apparel 4.5%
April 7.4% · Rehearsal dinner 4.2%
May 9.8% · Men's formal wear 3.2%
June 10.8% · Invitations 2.8%
July 9.7% · Attendants' gifts 2.1%
August 10.2% · Mother of the bride apparel 1.7%
September 9.6% · Bride's veil 1.6%
October 9.4% · Clergy and ceremony fees 1.2%
November 7.4% · Limousine 0.9%
December 7.8% · Groom's attire 0.8%
Source: Association for
Wedding Professionals
Int'l http://afwpi.com/wedstats
.html

39. Wedding Planning Process Management

41. Key Findings and Conclusion Of Secondary
Research :-
 E-tailing is next big boom to flourish In near future.
 There is high online ever expanding customer base and access
to internet in India.
 These are indicative of Emergence of Lean Retailing in India.
 Online Matrimony is a big market and generate good sum of
revenue .
 Indian Youngsters have shown their interest in these online
matrimonial website by getting registered .
 There are very few players in Online matrimony .
 Wedding has been recession proof .
 Wedding is being enthusiastically celebrated and people tend
to spend open – heartily as it’s a symbol of status , joy and full
emotion driven .
 Apparel and Fashion Product have greatest share in
expenditures of Weddings .

42. New Set of Hypothesis :-
 H1 : Youngsters are interested in registering themselves
in online matrimonial sites .
 H2: Online matrimony has increasing social acceptance
 H3 : Apparel and Fashion products contribute highest in
total expenditure in wedding ceremony
 H4 : There is a service gap between online Matrimony
and wedding planner
 H5 : This gap can be filled by developing FMCS (Fast
moving consumer service )
 H6 : Fusion of E-retailing , Netrimony and wedding
management will establish an alternate route for selling
fashion products

43. It can be logically concluded that Above key findings support the
Proposed Hypothesis that is :-
“SERVICE SECTOR especially Wedding MANAGEMENT AND Online MATRIMONY CAN
BE A POTENTIAL ALTERNATIVE ROUTE FOR SELLING FASHION AND APPAREL
PRODUCT”
NETRIMONY
NEW
Model
Wedding E-
management RETAILING

44. Road Ahead :-
I. Primary research exploratory in nature in
different cities Patna , Delhi , lucknow
, Hyderabad , Muzaffarpur , Chapra
, Bangalore
II. Expert interviews for Descriptive Research .
III. To test the hypothesis through market
research .
IV. Situational analysis for possibility of such
model .
V. To propose a model based on findings .

45. Bibliography :-
http//Brand%20Exponents%20%20Consumer%20Insights%20
%E2%80%93%20Online%20Matrimonial%20(India).htm
www.shaadi.com
www.bharatmatrimony.com
www.imediaconnection.com
http://bn.rie.berkeley.edu/econ/conferences/9-2000/EC-
conference2000_papers/Hammond.pdf
 Business Standard , 12 jan 2012
 Times of india ,4 dec 2011
 India online report 2011
 Survey report 2011 ,IMRB

46. Which of the following Online matrimonial
Website Do you Know
90%
80%
70%
60%
50%
84%
40% 74% 77%
67%
30% Which of the following
20% Online matrimonial
10% Website Do you Know
0%

47. Registered with Online Matrimony
46% All ready registered
Planning to register
21%
1.2
12% Undecided
Not plannning to
register

48. If you are registered , then who has
registered you on online matrimonial
websites
45%
40%
35%
30%
25% If you are registered
20% , then who has
15% registered you on
online matrimonial
10%
websites
5%
0%

49. If you have registered or you will register to any matrimonial website reasons can be
100%
80%
60%
4th important reason
40%
3rd important reason
20% 2nd important reason
1st important reason
0%
Not There is It saves time I know many
Skeptical of increasing person
using such social enjoying
tool acceptance successful
married life
getting
married
through
netrimonies

50. If you will not register to any matrimonial website reasons can be
100%
90%
80%
70%
60%
50%
40%
30% 5th important reason
20% 4th important reason
10% 3rd important reason
0%
2nd important reason
Ist important reason