Simple, powerful bits of wisdom to make your professional communications more impactful. For digital marketing, internal communications, social media, and anyone else who gets things done with words.

1. Sticky Wisdom:
14 Brilliant Ways to
Communicate More
Effectively
!
Jason Seiden
@seiden • in/seiden
workforcemarketing.com

2. People are seeing your emails and texts
and attachments on their smartphones.
!
Notice I did not say “reading.”
Keep it short.
!
!
@seiden • in/seiden

3. It’s easiest to shift peoples’ expectations
before they have any.
@seiden • in/seiden

4. A good title and clever concept are not
the same as framing, and are never
more important than good content.
@seiden • in/seiden

5. Musicians don’t sell albums by telling
everyone how passionate they are
about singing, they sell albums by
sharing their music.
!
Stop talking about how great you are
and show it.
@seiden • in/seiden

6. Looks matter.
!
Make your communication look like you
care.
!
@seiden • in/seiden

7. All in a days work: unreturned phone
calls, email chains with no follow
through, meetings that get delayed.
!
Play through.
@seiden • in/seiden

8. (See what I did there?)
Actually, this is a perfect opportunity to
follow the advice on the previous slide:
decide that this slide is annoying, click
next, and be done with it.
@seiden • in/seiden

9. Spend enough time working, and
friends, colleagues, coworkers, and
competitors start to get mixed up.
Social media speeds up the mixing
process.
!
!
@seiden • in/seiden

10. You’d be amazed at how much stuff I’ve
gotten—or gotten away with—because
I’ve smiled at people who were
expecting me to scowl. Especially at
airports.
@seiden • in/seiden

11. Communication is just a set up for
action… so plan for what happens after
the talking is done.
!
@seiden • in/seiden

12. If you’re not willing to engage in tough
communication, you’re sunk. If you’re
willing to engage but unable to do so
without shaking, you’re still sunk.
@seiden • in/seiden

13. The strengths and weakness you see in
yourself may not be the ones other
people see in you.
!
@seiden • in/seiden

14. Each communication you have is
pregnant with everything you’ve done
leading up to it.
@seiden • in/seiden

15. How long have your employees
struggled to find the right words to
explain what they do?
!
Help them find the words to get their
jobs done.
!
More at info@ajaxwm.com
@seiden • in/seiden