We are a Field Marketing & Media Agency with our Regional Headquarters in the UAE and have a presence in 12 countries across the Middle East & Africa. We specialize in BTL Field Marketing Solutions with a focus on execution in the retail trade space, man-power outsourcing and Media Solutions to many multi-nationals and large scale local clients. In addition, we have a Media division in KSA with exclusive media rights in Panda, the leading supermarket chain in Saudi Arabia.

1. Company Profile
Proprietary and Confidential

2. 2
Introduction
 Capitalizing on the demanding and dynamic nature
of the Electronics, Telecom & FMCG industries
in the region, CAP Enterprise Solutions has been
able to provide a centralized, yet regional Field
Marketing & Media offerings. We deliver
support and marketing solutions with local
knowledge.
 Today, the company offers highly-sophisticated
data capturing and market gathering
methods, uniquely designed systems and services
to fulfill the escalating need for efficient, reliable
and cost-effective real time data.

3. 3
Worldwide Coverage
 Over the years, CAP has managed to expand
throughout the Middle East, and Africa. The
company’s corporate headquarters is in the
UAE which oversees all Middle East and
African operations.
 CAP currently operates in 12 countries and
has a total workforce of over 350 full time
staff members. Our qualified professionals of
Western, Middle-Eastern and Asian
backgrounds enable us to provide clients
with consistency across regions in superior
field marketing services.
CAP Coverage

4. 4
MENA - Coverage
 CAP currently operates in 12 countries and has a total workforce of
over 350 full time staff members.
CAP Coverage
- UAE (H.O) - Saudi Arabia
- Egypt - Kuwait
- Bahrain - Oman
- Qatar - Jordan
- Tunisia - Morocco
- Kenya - Sudan

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Our Team
The most important element in ensuring success of any project are its Human Resources.
 CAP has a track record of success in the Field Marketing & Promotion business.
 Professional and focused merchandising is synonymous to market growth and success and
can only be achieved by professional team members delivering top quality service at all
times.
CAP AREA MANAGERS / BRAND AMBASSADORS / PROMOTERS / MERCHANDISERS
/ FIELD OFFICERS
 A team of well trained experienced members
 Recruitment
 Training
 Supervision
 Management
CAP effectively monitors & manages all team members to ensure delivery of all
predefined objectives.
The CAP Team

6. 6
CAP Professional Services
PROFESSIONAL SERVICES:
 Retail Audit Surveys
 In Store Training
 Merchandising / Branding
 Road Shows
 In Store Promoters
 Sampling / Promotions
 Mystery Shopper Programs
 POSM & Gift Item Production
 Incentive & Loyalty Programs
 Call Center Services
PS Services
 Media Solutions for
Supermarkets / Hypermarkets:
 Category Banners
 Trolley Advertising
 Aisle Banner
 Aisle Dressing
 Floor Stickers
 Freezer Branding
 Apron Branding
IN STORE MEDIA SOLUTIONS:

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Market Survey
Both Male & Female Surveyors collect market
data on promotions, product, price and other
key information. Samples are also distributed
according to the brief.
Market Research

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Product Sampling
Market Research

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CAP Field Officers provide clients with market feedback on the Road shows status.
Audit
Road shows Audit

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Event Audit
Market Research
Third party agencies are audited
on their efficiency and delivery of
work as per the clients criteria.
Full report and analysis is
provided on the overall event
including photos and videos.

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Branding & Merchandising
PS Services
CAP handles the Field Branding Services on behalf of its clients to maintain the same picture and
always deliver the right message.
Smart Branding is adopted to ensure consistency. Key focus is given on Eye Level & Golden
locations for In Store Branding opportunities.

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CAP Field Officers deploy
stickers, standees, brochures and different types of
POSM to key outlets.
Branding
In Store POSM Branding

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CAP Field Officers provide clients with market
feedback on the POSM branding status.
Branding
In Store POSM Branding

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Branding
POSM Deployment
14
Brochure & Poster Deployment

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Incentive & Gift Item Distribution
PS Services
CAP Brand Ambassadors explain incentive mechanics and distribute gift items to the market.

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Marketing Campaigns
PS Services

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Road Shows
PS Services
Everything from renting the Mall location, hiring the
Promoters, Designing & Producing the stands is done by
the CAP team.
Working through the CAP network a regional Road Show
can be easily managed simultaneously.

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Promoters
PS Services
Professional; Friendly; Passionate; Enthusiastic and Target Oriented Promoters

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Promoters
PS Services
CAP provides top Model
Promoters for major events.

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CAP Field Officers provide regular training to the outlet sales managers and
sales men on new product launches on a continuous basis.
Training
Professionally trained Field
Officers provide salesmen
and sales managers with
information & highlights of
the products key features.
In Store Training – Product Knowledge

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Retail Relationship
PS Services
CAP Field Officers are the Brand Ambassadors in the market. They have developed personal
relationships with the Trade which enables them to easily collect data and conduct their work.
Data Collection on stock
availability, claimed
sales, shelf share, etc.
Easier/ Faster/ Cheaper
Branding: at the most
suitable area in the outlet.
Balanced Distribution of
POSM in all outlets
• On Time
• Avoid wastage of POSM
• Depending on the footfall

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CAP Call Center Team
 Over the years, CAP has managed to
expand its Call Center Services throughout
the Middle East, and Africa.
 CAP provides all Field Officers with
business cards that contain the contact
center number for any inquires from the
market.
Call Center Services
We manage talented agents delivering
both incoming and outgoing calls.

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3D Sign Boards
Outdoor Graphics
Our teams take measurements, obtain
all necessary government approvals
and install the 3D graphic signboards

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In Store Branding
Indoor Graphics
Wall, Pillar &
Fish Tank
branding

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Market Intelligence
PS Services
CAP is invariably the first to inform the Clients about:
• Any Competitor Road shows, new models & creative POSM.
• Impact/ Analyses of the activity on the competitor sale which provides a guideline to
on what technique works in which area of trade.

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Mystery Shopper Programs
PS Services
CAP acts as a shopping expert on the
ground, either for competitive information or
personal brand information.
Clients decide what they want checked out. CAP
does the work, the target never knows that they are
being evaluated or checked out!

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Other Professional Services
PS Services
SAMPLING – PROMOTIONS – INCENTIVE PROGRAMS – MARKETING CAMPAIGNS
CAP provides full Sampling, Promotions, Incentive programs and complete
marketing campaigns and it has a long and solid proven track record in these
areas.
Incentive Programs Marketing Campaigns

28. Proprietary & Confidential 28
We are Online – Below & Through the Line!

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Hand Held Devices
CAP currently uses the help of our in house developed Hand
Held System to track information. Previously, Audit Forms
were filled out during every visit and data was captured at
the end of each day, CAP presently equips each of its Field
Officers with the latest hand held PDA devices. This enables
the team to conduct their work with the Hand Held Devices
that will be uploaded to the CAP web site at the end of each
working day. Not only does this reduce duplication of
efforts, but also the system allows the Filed Officers to focus
more on the job at hand.
Online Services

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Hand Held Data Collection
Online Services
All data can be collected using hand held PDA’s equipped with each Filed Officer. The data is easily uploaded
to the website with photos at the end of the assigned visits where it can be viewed online instantly.

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CAP - Online
Web Based Reports
Web based reports, Digital Mapping and
Custom made PDA Applications are part of
the services the CAP IT division provide

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CAP - Online
Web Based Reports
Daily / Weekly / Monthly reports and presentations are uploaded on the CAP
website where all Clients and team members are able to view them through the
LOGIN page.
Please visit www.capesolution.com
Every Client has a unique username and
password allowing them to access only limited
data according to Senior managements brief.

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Web Site Screen Shots
Web Based Reports
Information is easily
sorted by
Country, City, Outlet
or date:
* All numbers previewed are only for
sampling purposes, no real data is used.
Required reports
are selected:

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Web Site Screen Shots
Web Based Reports
Graphs, charts and tables are
automatically developed.
* All numbers previewed are only for
sampling purposes, no real data is used.

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Photo Documentation
CAP Enterprise Solutions
Photos of every
visit will be
uploaded at the
end of every
day. This will
allow managers
to view the
status of the
outlets on a
daily basis.
* All numbers previewed are only for
sampling purposes, no real data is used.

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Video Documentation
CAP Enterprise Solutions
Videos of events are
uploaded on the CAP
website for online
viewing.
This is an excellent
chance for clients to
see the video in
addition to the photos
to have a better
picture of what is
taking place at the
site.

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Digital Mapping
Digital Mapping
CAP can provide digital mapping of
outlets using Google Map
technology, which can be used to locate
outlets on a real geographical map.
Digital maps allow clients to have an
overview of the location of the outlets
along with all required details including
pictures.

38. Google Earth Mapping
Digital Mapping
Color Coding:
Green = Class A
Blue = Class B
Red = Class C
Outlet details pops up when you click on any outlet marker

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CAP Overview
The Process
AM
AM
AM
AM
OUTLETS
CAP
Area Managers CAP
Back Office
Feedback
&
Action order
Researched info.
Transfer data
Daily &
Bi-weekly
Reports
Accepted
Distributor
Action Taken!!!
Daily improvement
Client

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MEDIA SOLUTIONS
40

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CAP Professional Services
PS Services
 Category Banners
 Trolley Advertising
 Apron Branding
 Escalator Branding
 Washroom / Clinics
In Store Media Solutions for Supermarkets / Hypermarkets:
41

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Hypermarket Media
Category Banners
Exclusive branding in all
137 Hyper Panda &
Panda Supermarkets
across the entire KSA.
42

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Hypermarket Media
Category Banners
43

44. 5/16/2013 44
Hypermarket Media
Aisle Banner / Aisle Dressing

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Hypermarket Media
Floor Sticker

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Hypermarket Media
Freezer Branding

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CAP VALUES
Company Values
Exceptional Client Servicing
Quick Response Time
Professional Reporting
Cost Effective Measures
Excellent Relationships with the Market

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Our Partners
CAP Partners

49. 49
Media Clients
Media Partners

50. Thank you!
www.capesolution.com