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10 Ways to Use Twitter and Facebook to Boost Awareness, Raise Money, and Rally Advocates Created exclusively for  Volunteer NH!’s Annual Governor’s Conference on Volunteerism  Presented by  Lani & Allen Voivod Co-owners and Content Lovers of  Epiphanies, Inc. Social Marketing and Success Strategies  –  www.AhaYourself.com
“ Hi. We’re Lani & Allen.” Social Marketing and Success Strategies  –  www.AhaYourself.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ali Brown Adam Urbanski Melanie Strick Mari Smith Suzanne FB Gary Hirshberg Lorrie Ferrero Throwing 1 st   “A-Ha!” NH Social Media Business Summit 6/15/09 , sponsored by PSNH, with USNH and DRED support  
Over the next 77 minutes or so, our intentions are to… Social Marketing and Success Strategies  –  www.AhaYourself.com ,[object Object],[object Object],[object Object],[object Object],[object Object],“ Okay Gang, Let’s Get Crackin’!”
Your overall MARKETING MISSION! Social Marketing and Success Strategies  –  www.AhaYourself.com To: NH From: “ A-Ha!” Your #1 job with your marketing is to make it  EASY  for your Ideal Audience to take the  NEXT STEP  with you. (Remember, it’s all about making the  EMOTIONAL CONNECTION !)
Social media marketing starts with MINDSET! Social Marketing and Success Strategies  –  www.AhaYourself.com “ It’s not skills, education, or luck that sees the rich getting richer and leaves you in the same situation year after year.  It’s mindset .” -T. Harv Eker, author of  NY Times  bestseller,  Secrets of the Millionaire Mind
SOCIALIZE! Social Marketing and Success Strategies  –  www.AhaYourself.com ,[object Object],[object Object],[object Object],[object Object],Increased  VISIBILITY  * FREE Advertising * Access *  CONNECTIONS  *Relationship Building *  INTERACTIVITY   * Engagement *  Profit PORTALS
The #1 Rule of Social Media… Social Marketing and Success Strategies  –  www.AhaYourself.com Increased  VISIBILITY  * FREE Advertising * Access *  CONNECTIONS  *Relationship Building *  INTERACTIVITY   * Engagement *  Profit PORTALS There ARE no rules!
The #1 Truth of Social Media… Social Marketing and Success Strategies  –  www.AhaYourself.com Increased  VISIBILITY  * FREE Advertising * Access *  CONNECTIONS  *Relationship Building *  INTERACTIVITY   * Engagement *  Profit PORTALS Creativity is your capital!
How Many Ways Can Your *Peeps* Take the Next Step With You? Social Marketing and Success Strategies  –  www.AhaYourself.com To: NH From: “ A-Ha!”
#1 for Viz, $$, & Advocates: Direct Action Social Marketing and Success Strategies  –  www.AhaYourself.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#2 for Viz, $$, & Advocates:  Inbound Links/SEO Social Marketing and Success Strategies  –  www.AhaYourself.com ,[object Object]
#3 for Viz, $$, & Advocates:  Monitor & Engage Social Marketing and Success Strategies  –  www.AhaYourself.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#4 for Viz, $$, & Advocates:  Leverage Social Marketing and Success Strategies  –  www.AhaYourself.com ,[object Object]
#4 for Viz, $$, & Advocates:  Leverage Social Marketing and Success Strategies  –  www.AhaYourself.com Social Marketing Content Ecosystem
#5 for Viz, $$, & Advocates:  Crowdsourcing Social Marketing and Success Strategies  –  www.AhaYourself.com ,[object Object],[object Object],[object Object]
#6 for Viz, $$, & Advocates:  Virality Social Marketing and Success Strategies  –  www.AhaYourself.com ,[object Object],[object Object],[object Object],[object Object]
#7 for Viz, $$, & Advocates:  Brand/Reputation Social Marketing and Success Strategies  –  www.AhaYourself.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ask me about it!
#8 for Viz, $$, & Advocates:  Collaborations Social Marketing and Success Strategies  –  www.AhaYourself.com ,[object Object]
#9 for Viz, $$, & Advocates:  Trending Topics Social Marketing and Success Strategies  –  www.AhaYourself.com ,[object Object],[object Object],[object Object]
#10 for Viz, $$, & Advocates:  Have More FUN! Social Marketing and Success Strategies  –  www.AhaYourself.com
(Seriously. FUN works.) Social Marketing and Success Strategies  –  www.AhaYourself.com ,[object Object],[object Object],[object Object]
Where there’s a will, THERE’S A WAY. Social Marketing and Success Strategies  –  www.AhaYourself.com ,[object Object],[object Object],[object Object],[object Object],[object Object],“ CREATIVITY IS YOUR CAPITAL!!”
“ Let’s Stay Connected…” Social Marketing and Success Strategies  –  www.AhaYourself.com ,[object Object],[object Object],[object Object],(Psst -  don’t miss out !)
Move Forward With Support, Focus, & Confidence Social Marketing and Success Strategies  –  www.AhaYourself.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],***NH Job Training Fund may cover 50%...***

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10 Ways to Use Twitter and Facebook to Boost Awareness, Raise Money, and Rally Advocates

  • 1. 10 Ways to Use Twitter and Facebook to Boost Awareness, Raise Money, and Rally Advocates Created exclusively for Volunteer NH!’s Annual Governor’s Conference on Volunteerism Presented by Lani & Allen Voivod Co-owners and Content Lovers of Epiphanies, Inc. Social Marketing and Success Strategies – www.AhaYourself.com
  • 2.
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  • 4. Your overall MARKETING MISSION! Social Marketing and Success Strategies – www.AhaYourself.com To: NH From: “ A-Ha!” Your #1 job with your marketing is to make it EASY for your Ideal Audience to take the NEXT STEP with you. (Remember, it’s all about making the EMOTIONAL CONNECTION !)
  • 5. Social media marketing starts with MINDSET! Social Marketing and Success Strategies – www.AhaYourself.com “ It’s not skills, education, or luck that sees the rich getting richer and leaves you in the same situation year after year. It’s mindset .” -T. Harv Eker, author of NY Times bestseller, Secrets of the Millionaire Mind
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  • 7. The #1 Rule of Social Media… Social Marketing and Success Strategies – www.AhaYourself.com Increased VISIBILITY * FREE Advertising * Access * CONNECTIONS *Relationship Building * INTERACTIVITY * Engagement * Profit PORTALS There ARE no rules!
  • 8. The #1 Truth of Social Media… Social Marketing and Success Strategies – www.AhaYourself.com Increased VISIBILITY * FREE Advertising * Access * CONNECTIONS *Relationship Building * INTERACTIVITY * Engagement * Profit PORTALS Creativity is your capital!
  • 9. How Many Ways Can Your *Peeps* Take the Next Step With You? Social Marketing and Success Strategies – www.AhaYourself.com To: NH From: “ A-Ha!”
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  • 14. #4 for Viz, $$, & Advocates: Leverage Social Marketing and Success Strategies – www.AhaYourself.com Social Marketing Content Ecosystem
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  • 20. #10 for Viz, $$, & Advocates: Have More FUN! Social Marketing and Success Strategies – www.AhaYourself.com
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