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Starting
with

       Why
KARL
SCOTLAND
kscotland@rallydev.com
twitter.com/kjscotland
availagility.co.uk
People don’t buy what you
do, they buy why you do it.
The Golden
Circle       What

             How


             Why




                    http://www.startwithwhy.com/
Do
or
Be?
Context
The Golden
Circle

             Why
Purpose
Value     Customer
          Opportunity
Failure   Remedial
          External




Demand
Instinct
The Golden
Circle
             How
Roadmaps
Improvement




http://headrush.typepad.com/creating_passionate_users/2006/03/how_to_be_an_ex.html
Process
           Large Batch                             Small Batch



                                  Change
           Resist                                         Drive
DROP OUT




                                                                  EXPERT
                                 Structure
           Assigned Resources                Empowered Teams



                                Management
           Command & Control                 Servant Leadership



                                  Metrics
           Hitting the Plan                   Customer Delight
Recipes
•   Focus on quality
•   Reduce Work-in-Progress
•   Deliver Often
•   Balance Demand against Capability
•   Prioritise
•   Attack Sources of Variability to Improve Predictability



Kanban: Successful Evolutionary Change for your Technology Organisation
•   Focus on Customer Value
•   Deliver Early and Often
•   Reduce Batch Size
•   Pull Quality Forward
•   Inspect and Adapt
•   Create a Collaborative Culture
http://flowchainsensei.wordpress.com/2011/03/20/the-rightshifting-ethos/

                          Rightshifting




                             Rightshifting
Vision               Value


         Process

                     Flow


          Team

People             Capability
The Golden
Circle       What
Vision without
 execution is
hallucination.
Flow                      Cross Functional
                              Teams
Continuous Deployment

                    User Stories

                               TDD
Time-Boxes & WIP Limits


                   Visual Management
Value
                      On Site Customer
   Product Backlog

                     Demos & Reviews
User Stories


           Continuous Delivery

                            ATDD & BDD
  Increments
Capability              Team Estimation

                          Iteration
Pair Programming

                     Demos & Reviews

    Retrospectives

                      Visual Management

Dedicated Teams
                                 Slack
The Golden
Circle       What

             How


             Why
True North
Always start with the "why"
Your Why
Questions?
Always start with the "why"

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Always start with the "why"

Hinweis der Redaktion

  1. Simon Sinek
  2. This talk uses Simon Sinek’s Golden Circle to discuss Agile TransformationsMartin Luther King said “I have a dream” – not “I have a plan”.The Wright Brothers succeeded first with manned flight despite not having a much money, education, connection, PR as others.
  3. Oscar Pistorius – Blade RunnerDoing Agile does mean that you have agilityFocussing on “doing” agile leads to worrying about what agile “is” - activityFocussing on “having” agility leads to worrying about results - outcomes http://www.flickr.com/photos/erlendurkafari/964337292/
  4. Think for yourself in your contextDelivery, Capability, Transparencyhttp://farm3.static.flickr.com/2376/2906704998_44bb607323_z.jpg
  5. Why drives motivation for action.It is a purpose, cause or belief.It is why we get out of bed in the morning. Why we care.It is NOT to make money, in the same way breathing is not the reason we live.
  6. Systems Thinking.Complex Systems have a purpose which drives their behaviour (through elements and interactions)The Magic Roundabout (Swindon) is complex.The WHAT is scary, but has high throughput and low accident rate (WHY). Its also Resilient when there is a problem.http://www.flickr.com/photos/zapthedingbat/1799254671/
  7. WHY is usually to satisfy customer demand.You should understand demand, and know value and failure demand.Failure demand is when a customer takes more than 1 ticket for the same request.
  8. Mindset - Our brain is wired to make decisions on WHYWHY - Limbic System – First BrainEmotional, Unconscious, Instinctive, BehaviourWHAT – Cerebral Cortex – Thinking BrainRational, Conscious, Intellectual, LanguageWe buy on emotion, we justify with fact. E.g. buying a house.To focus on WHY often involves a change in MINDSET to change the WHAT.http://www.flickr.com/photos/a_mason/4006709/
  9. How you are different.How you will realise your WHY.What your USP is.Guiding Principles.Specific outcomes (as opposed to outputs)
  10. Strategy / RoadmapPilot Project? Big Bang? New Projects? Evolutionary?
  11. Recipe for Success – Key Ingredients - ActiveKen Clyne, Rally:Focus on customer value, Deliver early and often, Reduce batch size, Pull quality forward, Inspect and adapt, Create a collaborative cultureDavid Anderson:Focus on quality, Reduce WIP, Balance capacity against demand, PrioritiseBetter, Faster, Cheaper are HOWs, not WHYs – and cheaper isn’t even a HOW!http://www.flickr.com/photos/billhr/3190017092/
  12. Recipe for Success – Key Ingredients - ActiveKen Clyne, Rally:Focus on customer value, Deliver early and often, Reduce batch size, Pull quality forward, Inspect and adapt, Create a collaborative cultureDavid Anderson:Focus on quality, Reduce WIP, Balance capacity against demand, PrioritiseBetter, Faster, Cheaper are HOWs, not WHYs – and cheaper isn’t even a HOW!http://www.flickr.com/photos/billhr/3190017092/
  13. Recipe for Success – Key Ingredients - ActiveKen Clyne, Rally:Focus on customer value, Deliver early and often, Reduce batch size, Pull quality forward, Inspect and adapt, Create a collaborative cultureDavid Anderson:Focus on quality, Reduce WIP, Balance capacity against demand, PrioritiseBetter, Faster, Cheaper are HOWs, not WHYs – and cheaper isn’t even a HOW!http://www.flickr.com/photos/billhr/3190017092/
  14. What is Lean?Taking people and a visionForm a team with a processDeliver value, Create capability, Achieve flow
  15. What you do proves what you believe.Tangible ways to realise the WHYData points
  16. Thomas Edison quote.Needs to start with WHY, but also need do something to get there.
  17. What practices improve flowUser Stories (single piece flow)Time-boxing (limits WIP)Explicit WIP limitsVisualisationCollaboration (minimising queues and batches)TDD (including regactoring)Continuous Integration
  18. What practices improve Value?Product Backlogs and User Stories (Value focussed requirements)On-Site Customer/PO (collaboration)Demons and Review (early feedback and customer validation)Frequent and continuous deliveryATDD / BDD
  19. What practices improve capabilityDedicated cross-functional, value-focussed teamsDemos and ReviewsRetrospectivesVisualisation (of bottlenecks & constraints)Pair ProgrammingCollective Code Ownership & Group DesignTeam Estimation & Planning PokerSlackhttp://farm5.static.flickr.com/4020/4388501292_ea71cae646_z.jpg?zz=1
  20. Use your WHY as a True North to guide your Agile TransformationUse appropriate Agile practices to move you towards your WHY
  21. If you know your WHY, Agile will be a means to an end.You WHY is your destination - where you are going. Agile is how you get there.People will want to use Agile if they buy your WHY.